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3,079.07
2,988.69 1,640.76
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COMPETITOR ANALYSIS :
Shoppers stop : Pantaloons :
Started : 1991 in Mumbai. Parent Company : K. Raheja Group USP :New styles and presence in all major metros Segment:Style and status cautious group Target Group:Upper Middle class group Positioning :Styles and quality Competition: Westside Wills Lifestyle Started in : 1997 in Kolkatta . Parent Company: Future group USP:Value for money with quality apparel Segment:Price cautious group Target Group:Middle and upper middle class urban families Positioning : Daily low prices Competitions: Shoppers Stop Westside Wills lifestyle
Lifestyle :
Started in : 1999 in Chennai. Parent Company: ITC USP: Quality and diverse product portfolio Segment : Fashion and quality cautious group. Target group: Premium buyers men and women looking for clothes for different occasions Positioning : Premium high street brand Competitions : Shopper stop
Brands:
Shoppers Stop retails products of domestic and international brands such as Louis Philippe, Pepe, Arrow, BIBA, Gini & Jony, Carbon, Corelle, Magppie, Nike, Reebok, LEGO, and Mattel. Shoppers Stop retails merchandise under its own labels, such as STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The company also licensees for Austin Reed (London), an international brand, whos men's and women's outerwear are retailed in India exclusively through the chain. In October 2009, Shoppers Stop has bought the license for merchandising Zoozoo the brand mascot for Vodafone India. Pantaloons retails products of domestic and international brands such as John Miller, Lee, Spykar, Biba, Pepe, Fast track,lilliput, Jockey, UMM, Adidas, AGILE, All, Gini n Johny etc. Lifestyle Stores products of domestic and international brands such as Louis Philippe, Pepe, Arrow, BIBA, Gini & Jony, Carbon, Corelle, Magppie Nike, Reebok, LEGO, and Mattel. The company also licensees for Austin Reed (London), an international brand, whos men's and women's outerwear are retailed in India exclusively through the chain.
Shoppers stop :
Pantaloons :
Revenue: 60.190 billion Pantaloons has a loyalty program called Payback green card.
Life style:
Employee strength :14000 Revenue: 19.30 billion Shoppers stop has a loyalty program called First citizen.
Employee strength:35000
Employee strength:19000 Revenue: 30.10 billion Lifestyle has a loyalty program called inner cirlce.
SWOT analysis
Shoppers stop : Pantaloons :
Lifestyle :
strength
Strength always updated with changing consumer preferences Weakness It serves mass consumer base, still skilled labor force is not adequate when compared with global standards Consumers from premium target group perceives it as low quality brand Opportunity Increase in footfalls by increasing ATL TV commercial promotions India is fast emerging as retail hub for top brands as government allowed FDI in single brand and multi brand retail. Threats Strong competition from unorganized retail sector in India. Online shopping is emerging trend in consumers due to convenience
Strengths; Brand is famous globally for its diversified products family shopping option all one roof. Customer loyalty schemes with membership customers given special preference. Technology intensive company. Weakness Has not yet captured the complete market Despite high brand recall, the brand is subject to high brand switching Opportunity Advantages due to location
Overall comparison
Name Last Price Market Cap. (Rs. cr.) Trent Shoppers Stop Future Retail Pantaloons Fash Kewal Kiran V-Mart Retail Prozone Capital Provogue 926.55 359.8 70.85 116.9 787.5 198 22.1 8.05 3,079.07 2,988.69 1,640.76 1,084.76 970.6 355.58 337.25 92.06 Sales Turnover 935.8 1,930.04 6,987.73 1,285.14 302.99 7.27 540.28 62.26 64.26 273.26 -68.89 53.42 1.35 12.89 1,594.18 877.57 6,528.15 2,253.27 267.94 182.67 418.48 836.4 Net Profit Total Assets
Financial aspects:
TRENTS: SEPT12 MAR13 Sales Turnover: 448.97 487.26 Total Income 475.87 520.75 Total Expenses 434.44 454.64 Net Profit 21.76 40.5
SHOPPERS STOP: SEPT'12 MAR'13 PANTALOONS SEPT'12 MAR'13 Sales Turnover 450.01 835.13 Total Income Net Profit 473.56 874.8 -9.53 -59.36 Total Expenses 415.74 803.28 Sales Turnover 1,026.24 1,228.82 Total Income 1,036.73 1,235.54 Total Expenses 983.37 1,145.27 Net Profit 6.89 32.28 Earnings Per Share(Rs) 3.89 0.83
Earnings/Share(Rs)6.71 12.19