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The filmmaker uses micro elements to encode the specific macro representations in to the text for the viewer. The viewer decodes these representations to read meaning from the text.
In order to try and create meaning and transfer a message through a text you need to use micro elements Micro Macro
The micro levels make the text, character, and technical elements, which all fall under codes and conventions made represent the macro.
The macro level is the overall representation of the film. These are made up by: Issues Themes Character codes
My media product offers a mediated version of the world. I aim to portray reality by representing particular social groups by using micro elements from the four different technical categories I aim to do this by looking at these social groups in the wider sense citizens from a particular economic class), and in a more targeted sense (truants, victims of bullying).
The seven key areas of representation are based on people, places, events, time periods and themes. These seven key areas are age Gender Ethnicity Sexuality Class and status Physical ability/disability Regional identity. All of these areas adds up to verisimilitude Verisimilitude is truth to life, the appearance of being true or real. It refers to the construction, in a text, of a plausible, believable world.
Mise-en-scene
Micro elements from the technical category of mise-en-scene are employed in my product to construct specific representations of a social group and class. The social group I was focused on was criminals
My product contrasts between two different social groups, both from a similar economic class. Because 2 are criminals, the female is the victim and is forced into prostitution and the other is a normal man who is the hero, but these two characters are under the victim catergory. These two targeted social groups are oppisite to one another, but they both fall under the same economic class.
The key representative area focused on in my product is class and status. Issues of personal hygiene and poor dress sense of the truant, accompany the connotations of a negative attitude towards uniformity.
Gender
Genders have been treated in many different ways depending on the time period. My film intro is set in modern time, there is no major division during the male and female gender in todays society, but there are still some people who treat women like objects behind closed doors. In my intro there are 3 males and 1 female. The female is the victim, one male is the protagonist and the two other males are the antagonists. This lives up to the stereotype of the woman being the person who needs help. A stereotype of low class criminals is that they have no respect for anyone or anything. I live up to this stereotype by making my two low class antagonists abusive towards the female as they are meant to be her pimps
Ethnicity
There are many different stereotypes based on many different ethnicities. All of the people that are shown in my film intro are of the black ethnicity. There are many negative stereotypes of black people, for example:
As my intro involves only people of this ethnicity this is what some individuals will think about. I thought about this as it is linked to the themes and issues of my intro.