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Attendance Discussion on Porter 5 Forces Industry Analysis Group workshop create a 5 Forces chart for the industry that includes Starbucks, Dunkin Donuts and McDonalds For next class
Assumptions
TOOLS
Constraints
Truisms
PEST(EL) analysis Porter 5-Forces model Company positioning chart Product positioning charts BCG product matrix GE product matrix Core competency analysis Value chain analysis Bowmans Strategy Clock
Five forces analysis: Technique for understanding an industry, by examining the interactions among:
Competitors in an industry Potential new entrants to the industry Substitutes for the industrys offerings Suppliers to the industry Industrys buyers
Purpose of the analysis is to identify how much profit potential exists in an industry
So what do you think? Should we compete with Coca-Cola as a new entrant? As a Supplier going into their market? As a buyer going into their market?
Medium
Low
Discussion
Is there an aspect industry activity that the five forces seems to leave out? Imagine that you are the president of UMass Lowell. Which of the five forces would be most important to you? Why?
Today
1. 2. 3.
4.
Attendance Discussion on Porter 5 Forces Industry Analysis Group workshop create a 5 Forces chart for the industry that includes Starbucks, Dunkin Donuts and McDonalds For next class
Today
1. 2. 3.
4.
Attendance Discussion on Porter 5 Forces Industry Analysis Group workshop create a 5 Forces chart for the industry that includes Starbucks, Dunkin Donuts and McDonalds For next class:
Read
chapter 3, section 3 on Porter 5 Forces Read Chapter 4, Section 4.5 on SWOT Familiarize yourself with SWOT hand out (see Wiki) #4 Duncan Donuts Case Study (Thursday)
Assignment04
Read the assigned Dunkin Donuts Case Study (HBS 9-584-041 Dunkin Donuts Growth Strategy) and write a 2-5 page paper covering the following topics: How did the Dunkin Donuts of 1979 differ from the Dunkin Donuts of 2012? Compare and contrast the franchise and the company-owned store business models. The Dunkin Donuts management team decided to continue to follow the franchise model. Evaluate that decision, given what we know in 2012. ALSO Look up what happened in 2011-2012 involving Dunkin Donuts and Green Mountain Coffee. Be prepared to discuss this.