McDonald's in India

Submitted to: Dr. K. Tandon

(Marketing Management)

Submitted By: ABHILASH. A. SHAH

Entry barriers

Eating Ha*it! Ta!te and )re%eren'e!

Cultural and religi u! Sen!iti"it# &ri'e Sen!iti"e Healt$ and Hig$ I() rt Sa%et# Dutie! De"el )(ent % ne+ SC, Strategie! Te'$n l g# U) gradati n N ' ld !t rage '$ain l gi!ti'!

Joint Venture in India

Schrieber Dynamix Dairies Is a Joint Venture between Schreiber Foods USA (51% and !"#" $oen%a &rou' (()% " Dairy 'roducts that inc*ude +heese (+heddar, #o--are**a and 'rocessed .utter
Vista /rocessed Foods
It is a JV between 0SI Industries (USA which is one o1 its *ar&est su''*iers 1or the chic%en ran&e o1 'roducts across the &*obe since 2331"Vista Fresh 'roduct di4ision 5im'*ementin& new a&ri techno*o&y Su''*ier 1or the chic%en and 4e&etab*es (#c+hic%en 'atty, &ri**ed chic%en 'atty, nu&&ets etc

F reign entit# (anaged *# Indian! in India-

,i.ture % * t$ Indian and Internati nal 'ulture!-

Tie/u)! +it$ ,'D nald! in Eur )e 0Cre(i'a Indu!trie!

D#na(i. diarie! intr du'ed (il1 )r du't! a*r ad-

2alue additi n in 'a!e % inn "ati n! and idea!-

6here do the 1ood come 1rom #c Dona*d7s Su''*y +hain

Direct Suppliers Indirect Suppliers

(Ludhiana, un!ab)

($oida, %a&iabad)

"aramati near Mumbai

Talo!a on the outskirts o# Mumbai

Small scale Industries Farmers

i. Meena 'griculture (arms around Delhi and $ainital ii. 'mar 'gro #arms in 'mbala ) *imachal radesh iii. 'gri#lora ($o+, %reen ,arth (resh roduce) in -ot., Tamil $adu

Mc Donalds Distincti/e Sourcing Procurement Logistic

Distribution Logistic

5/2/14

Ware$ u!e and )a'1aging

S+# Strate&ies +ritica* to the #ar%et

L gi!ti'! 0On ti(e deli"er#4 ,aintaining ' ld !t rage '$ain 0)eri!$a*le g d!4 F re'a!ting t$e De(and

8ota* 9ua*ity mana&ement (1reshness, 9ua*ity4

Bu#er !eller relati n!$i)

Cultural !en!iti"it#

C !t e%%e'ti"ene!!

#cDona*ds tru*y a &*oba* com'any

5d )ting a )arti'ular ' untr#6! 'ulture and )e )le6! ta!te and )re%eren'e!-

S ur'ing al( !t all % it! )r du't! and ingredient! l 'all#-

De"el )(ent % l 'al Indian *u!ine!!e!-

Creating a $uge 7 * (ar1et % r Indian )e )le-

!ey *earnin&7s o1 I8# that you subscribe to the #cDona*d Fact Fi*e"
,'D nald! entered int Indian (ar1et +it$ t$e t tall# 'u!t (i9ed )r du't-

T$e# di"er!i%ied %r ( Bee% and & r1 t C$i'1en and Egg-

T$e# a!!ured :ualit#; Ser"i'e and Cleanline!! t 'u!t (er!-

T$e# al! e(erged in India a! a leader % :ui'1 Ser"i'e re!taurant-

,'D nald6! intr du'ed C 1e6! <e rgia < ld range % $ t *e"erage! +$i'$ +a! de"el )ed e!)e'iall# % r t$e Indian (ar1et in 2==2

,'D nald al! laun'$ed t$eir )r du't Ha))# &ri'e ,enu at R!-2=; +$i'$ reall# attra'ted t$e Indian 'u!t (er!-

T$eir &r du't! are a"aila*le % r 2egetarian and N n/2egetarian 'u!t (er!-

T$e# 1ee) n *ringing n t$e ne+ )r du't a! )er t$e Indian )e )le! ta!te-

TH5N@A OU