Habib AB MUKMIN, M. Sc (Mechanical), M.

Sc (Innovation Management)
Technip Malaysia 13
th
December 2013

Design Methodology,
Problem Solving and
Creative Thinking
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Table of contents
1. Definition What is design methodology?
2. Why we need DM ?
3. Who should use DM
4. How to use DM
5. Discussion

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INTRODUCTION
-This is not a lecture

-This a highly interactive sharing/discussion session.

-Participants need to participate

-Questions/ Differences in opinion can be raised at any time (politely )




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1. Candle Problem
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How to fix a lit candle on a wall (a cork board) in a
way so the candle wax won't drip onto the table
below. To do so, one may only use the following
along with the candle: ?

a book of matches/lighter

a box of thumbtacks
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Discussion : Post Candle Problem
Are you suprised by the solution

How you start the problem?

How you identify possible solutions?

Any opinion?
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2. Definition : What is design methodology?

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The man who sets out to carry a cat by its tail learns something that will
always be useful and which never will grow dim or doubtful. --Mark
Twain
What is design anyway ? Design covers huge
dimensionsit can be fashion design, paintingsetc.

We limit our discussion/scope on Engineering Design i.e.
a systematic process in which designers generate, evaluate, and
specify devices, systems, or processes whose form and function achieve
objectiveswhile satisfying constraints.


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2. Definition : What is design methodology?

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The man who sets out to carry a cat by its tail learns something that will
always be useful and which never will grow dim or doubtful. --Mark
Twain
If its the case then design methodology is (literally) :

A system of methods in a systematic process in which designers
generate, evaluate, and specify devices, systems, or processes whose
form and function achieve objectives while satisfying constraints.


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3. Philosophical Debate : What is design
activity?

.


Design Situation Model (Prudhomme et al.)
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2. Why we need DM ?


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Case Study : Airbus A380 Cable Tray Harnessing 3D Model
Integration Problem

Feedback :
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4. Why we need DM ?


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Design is a complex activity (Multinationals, Multidiscipline, Multi-cultures..)

Many engineering problems and challenges are unprecedented (Cost,
Quality,Time + Uncertain Design Constraints )

Experience is good but it kills creativity ( Experienced people are resistant to
change the status quo)

DM can help converging to the optimum solutions.

Lessons learnt !!!!


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Who should use DM


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Oil and Gas Projects Mostly in EPCIC/ LSTK
nature.
FEED (concept selection)
Detail ( Vendor selection & Functional Study)
Fabrication ( Manufacturability)
FAT, Installation & Commissioning
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Who should use DM


Common Problems (to name a few)
FEED
The problem is more on the difficulty of determining the conceptual
selection, in line with current technology offered by vendor.
Poor problem formulation, Failure to search existing solutions,

Detail Engineering
Deviations/ Non-Compliance from bidders, Selecting the best bidder (
Technical Aspects/ Commercial Ratio).

-Functional Study- Integration of the Equipment into the Module (Layout,
Vent line, Material Handling, HFE, etc)

-Managing change from Process (and other disciplines)

-HAZOP/Safety Action Items/ Weight Controlling

-Poor quality of vendor data/ Poor communication between Vendor and PE


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Examples of Design Methods

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-TRIZ

-Pugh Concept Selection

-Brain Storming

-And Many More

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TRIZ ( Theory of Inventive Problem Solving)
Genrich Altshuller
Sought to identify patterns in the patent literature
(1946)

"Creativity as an Exact Science" translated in 1988.
The basic concept
Define problems as contradictions
Compare them to solutions of a similar form
Provide a large database of physical phenomena
Anticipate trends in technical evolution

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Application of TRIZ for CIP (Ichthys Project)
Problem Formulation :

CLIENT wants to reduce weight of the package. At the same time, the
foot print of the package must be maintained
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Current Layout
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TRIZ Matrix : Contradictions design aspects
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TRIZ Sol. : Follow Principle no. 2 (taking out)
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TRIZ Matrix: Solution proposed to vendor
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Pugh Concept Selection
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Pugh Concept Selection :Controlled
Convergence

This is Pughs vision of the conceptual phase of design

Takes us from a specification to a concept


Convergent and divergent thinking equally important

A major advantage of controlled convergence over
other matrix selection methods is that it allows
alternative convergent (analytic) and divergent
(synthetic) thinking to occur, since as the reasoning
proceeds and a reduction in the number of concepts
comes about for rational reasons, new concepts are
generated. Stuart Pugh

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Pugh Concept Selection :Using Pugh Matrix
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Pugh Concept Selection :Pugh Matrix
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Pugh Concept Selection :Pugh Matrix
Anything what you have done as PE at Technip similar to this methodology
????
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Brainstorming

Defer judgment
Build upon the ideas of others
One conversation at a time
Stay focuses on the topic
Encourage wild ideas

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How to use DM


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-As a Package Engineer we are in fact using DM (in detail
engineering).

There are no unique methods that are applicable for every
design problem.

Engineers need to be creative and innovative in finding
solution.

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Discussion/ Question