L1S11BBAM2093

L1S11BBAM2003

L1S11BBAM0146

L1S11BBAM
Faisal Rasheed

Muneer Hussain

Ejaz Ahmed

Jahanzaib Ali
Group Members
Subtitle
Nestle Pakistan
Nestl has been serving Pakistani consumers since 1988

Nestl is a Swiss-German word which means Little Nest
which is its trademark

Nestl is the worlds number one food company

5th largest company of the world according to its turn over


Overview
2 million 31 thousand people employed from all over the
world, but however have more than 2500 employees in Nestle
Pakistan.
Present in 81 countries of the globe having 522 factories

Over 700 products renovated or innovated in the past five
years, with wellness in mind


Overview
Henri Nestl established
Nestl in 1867 in Switzerland

His first product was lactogen formula
for infants by the name Farine Lacte


Brief History

Henri Nestl, a pharmacist,
developed a food for babies who
were unable to breastfeed. His first
success was a premature infant who
could not tolerate his mother's milk
or any of the usual substitutes which
eventually became the first Nestls
customer.

Brief History

In 1905 Nestle merged with Anglo-Swiss
which was a condensed milk company.
Soon after Nestle established its roots all
over Europe to cater the need of the
customers of Europe, as Nestle fame was
on the top so Nestle thought to start the
production function all over the world to
increase the customer demand and
meet or capture more markets.
Brief History
Companys Offerings
Companys Offerings
To be a leading, competitive, Nutrition, Health and Wellness Company delivering
improved shareholder value by being a preferred corporate citizen, preferred employer,
preferred supplier, selling preferred products.
Vision Statement
Nestl is......the world's leading nutrition, health and Wellness Company. Our mission of
"Good Food, Good Life" is to provide consumers with the best tasting, most nutritious
choices in a wide range of food and beverage categories and eating occasions, from
morning to night.
Mission Statement
Analysis of Mission Statement of
Nestle Pakistan
Customers
The mission statement of Nestle
uses the word Consumers in
general sense. It does not specify
what type of customers it wants to
serve.

Analysis of Mission Statement of
Nestle Pakistan
Products & Services
Nestls mission statement does
talk about the products and
services it is offering to its
customers. It is dealing in food and
beverage sector and striving to
provide healthy and nutritious food
products to its consumers.
Analysis of Mission Statement of
Nestle Pakistan
Markets
Geographical boundaries are also
reflected in the mission statement
of Nestle. The beginning of the
statement indicates its presence
on global level and serving the
consumers around the world with
best tasting and most nutritious
choices in a wide range of food
and beverage categories.
Analysis of Mission Statement of
Nestle Pakistan
Technology

Mission statement of Nestle,
however, does not highlight the
kind of technology it is using to
manufacture the products
Nestle is providing to consumers
around the globe.
Analysis of Mission Statement of
Nestle Pakistan
Concern for Growth,
Survival and Profitability

Nestls concern for its growth,
survival and profitability is not
mentioned in the mission statement.
Analysis of Mission Statement of
Nestle Pakistan
Self-Concept

Nestls mission statement, to some
extent, also discusses its self-
concept which is hidden. Its global
presence is a competitive
advantage which exposes it to a
large market of consumers around
the blue earth.
Analysis of Mission Statement of
Nestle Pakistan
Philosophy

The mission statement of Nestle does
not throw light directly to its core
values, beliefs, aspirations and its
ethical concerns. However, its punch
line Good Food, Good Life indirectly
highlights that it wants to provide best
quality hygiene food to all its
customers which will result in their
better health.
Analysis of Mission Statement of
Nestle Pakistan
Public Image

The mission statement of Nestle also
ignores its responsiveness towards
the social, community and
environmental concerns.
Analysis of Mission Statement of
Nestle Pakistan
Employees

Nestls Mission statement does not
provide any hint whether it
considers its employees valuable
assets for the firm or not and how it
ensures the well-being of the
employees.
Characteristics of Mission Statement
Broader Scope

Short in Length

Represents the Utility of Nestl's Products

Misses Social and Environmental Concerns

Ignores Reconciliationary Aspect
Proposed Mission Statement
To be the worlds leading competitive Nutrition,
Health and Wellness Company. Our mission of
Good Food, Good Life is to provide
consumers with the best tasting, most nutritious
choices in a wide range of food and
beverage categories, delivering improved
shareholder value by being a preferred
corporate citizen, preferred employer,
preferred supplier, selling preferred products.