Retail Marketing

Project – 3

By:

Akash Ragvendra Santosh

Adept Institute of Management Studies-

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 We Serve nature to you…
> It’s the Specialty store where Organic Vegetables, Fruits,
Flowers and show plants will be sold.

> All the goods sold are of Organic, Natural and is no where
treated with the chemical fertilizers.

Goods are procured from specifically picked and tested from all
hygienic standards from the local farmers
 who are trained and got experience of growing such
Organic Plants.

Farmers are not only the source

 GR also got its own farming land
 well equipped green house to grow all varieties of Veggies
irrespective of seasons. 2
Vision:
Serve India with real
nature’s gift & to bring
customers near to Nature…

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Mission:

•To empower farmers.

•To provide good health to all class of

society through fresh and organic
means.

•To be the common name in the mouth

of all customer segments.
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 Strengths:

All verities of vegetables under a single

roof.

Organic fruits and vegetables- which has got

high nutrient value.

Quality Product and services within the reach

of customer’s hands and money.

Weakness:
Competition with big retail giants.

Logistics and inventory control may be lead to

challenging situation as the vegetables & fruits
come under Perishable products.

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Reasons to open new
business
• As the concept is quite modern in the
Indian perspective.

• At present no other firm is indulging in this

type of business.

• As most of the organic seeds are already

extinct.

• Growing organic plants is quite challenging

as well time consumable process.

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USP of our retail outlet:
• Verities of vegetables, Fruits, Flowers
& show plants in a single retail outlet.

• In our Shopping Mall

– Sushi Restaurant
– Florist
– Ayurvedic Pharmacist
– Oxygen bar
– Music Library

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Capitalizing weakness of the
competitors:
• Vegetables of few verities.

• Hybrid and genetically modified

breeds.

• Our Vegetables are of tested and

qualified to the hygienic standards
from local rural areas which cuts
our transportation cost.
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National Organic Program

• It covers in detail all aspects of food

production, processing, delivery and
retail sale. Under the NOP, farmers
and food processors who wish to use
the word "organic" in reference to
their businesses and products, must
be certified organic.
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Philosophy of Business:

• Helping farmers and to serve natural Plant Prod.

to Customers.

• Avoid barrier of intermediaries.

• Empower farmers through many of the facilities.

• To give the natural and healthy plant products to

the urban dwellers which they are still unaware.

• To build the countries faith on rural India.

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Type of Retail format:
• Chain stores.

• Specialty store having a Sole

Proprietor.

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Long term goals:

To spread GR network to other

Cities & States.

To enter in to diversification-

Fisheries
Dairy industry &
Health resort.

To be one of the future plant

product export company in the
world.
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Short term goals:
• To serve all the areas of Dharwad
with more GR centers & Mobile Shops.

• To create brand of Green Revlon in

the minds of the customers.

• To build a good will in the society

within the short span of time by CSR
activities

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Analyzing Biz from
customers point of view:
• Customers may feel good
because they are getting good,
healthy & variety of Vegetables &
fruits in single shopping mall
with extra services.

• One of the hindrance is-

– the customer has to strictly
concentrate only on the agri
products other than the FMCG.
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Store Location:
• At present ventured with 4
major outlets (Dharwad):

» Azad Park
» Gandhi Nagar
» Jayanagar University Road
» KC Park.

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Total retail sales of goods:
Retail Sales of Different Goods:
Plants:
10%

Vegetables:
Grocery: 35%
20%

Flowers:
10%

Fruits:
25%

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Competition:
• Competitors –
• Reliance Fresh
• More &
• other small local Vegetable Vendors.

• For the coming one year we may have to

follow the BEP line, till our brand becomes a
common name in the mouth of the
customers.

• Invest hard effort to penetrate in to the

market.

• Once we position in the minds of the

customers then it will be easy to anchor on
the competition.
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Potential Market:
Potential Market of Whole
Dharwad.

• 100:30
GR
30%

Revenue from different GR outlets: Other

70%

Azad
KC Park: Park:
25% 20%

Gandhi
Jayanagar
Nagar:
:
30%
25%

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