PEST ANALYSIS OF

BRAZIL
FROM:-
PALLAVI SHRIVASTAVA(29)
KAMESH (4)
HIMANI ARORA(19)
VINEETA (41)
CONTENT
OVERVIEW
POLITICAL FACTORS
ECONOMIC FACTORS
SOCIO-CULTURAL FACTORS
TECHNOLOGY FACTORS
CONCLUSION

BRAZIL
History of Brazil
Following three centuries under the rule of Portugal,
Brazil became an independent nation in 1822. By far the
largest and most popular country in South America,
Brazil overcame more than half a century of military
intervention in the governance of the country when in
1985 the military regime peacefully ceded, power to
civilian rulers.

Cont
a population of over 201 million, with a population
growth rate of 1.19%.
shares a border with almost every other country in
South America.
Brazil is the only Portuguese-speaking Latin
American country
Brazilians are known throughout the world for their
creativity, their ability to learn, to adapt to new
circumstances, and to incorporate technical
innovation.
the third largest democracy (after India and the
United States)
.


Break up of PEST
Political Factors
Economic Factors
Socio Cultural Factors
Technological Factors
POLITICAL
Government and Political Figures
Conventional Name: Federative Republic of
Brazil
Government type: Federative republic
Capital: Brasilia
Day of Constitution: 5 October 1988
Legal system: based on Roman codes.

Cont
The federal republic has three independent
branches :
executive,
legislative
judicial.
The President heads the executive branch.
Under the President , number of executive
department.

Government
L.I Lula da Silva is the
39th president of Brazil.
Workers party
Elected directly to a four-
year term, with a limit of
two terms. Lula is not
eligible, since he was
elected in 2002 and re-
elected in 2006. This will
mark the first time since
1989 that he will not run
for President.
Voting age 16
Four political parties
Workers' Party (PT),
Brazilian Social Democracy Party (PSDB),
Brazilian Democratic Movement Party (PMDB),
and
Democrats (DEM).
Almost all governmental and administrative
functions are exercised by authorities and
agencies affiliated to the Executive.
Political system
The Brazilian Federation is the
"indissoluble union" of three distinct
political entities: the States, the
Municipalities and the Federal District.
They, are the "spheres of government".
The Federation is set on five
fundamental principles: sovereignty,
citizenship, dignity of human beings,
the social values of labour and freedom
of enterprise, political freedom.
India Brazil relation
The President of India,
Pratibha Patil with
Brazilian President Luiz
Incio Lula da Silva in
April 2009. India and
Brazil enjoy strong
bilateral relations which is
clearly reflected in
various international
forums such as IBSA.
ECONOMICAL
BY: kamesh
Inflation forecast
Annual variation of gross domestic
product (GDP) in %.
Brazil is the largest national economy in Latin America,
the world's eighth largest economy at market exchange
rates and the ninth largest in purchasing power parity
(PPP), according to the International Monetary Fund and
the World Bank. Brazil has a free market economy with
abundant natural resources.
The Brazilian economy has been predicted to become
one of the 5 largest in the world in the decades to come,
the GDP per capita following and growing.Its current
GDP (PPP) per capita is $10,200, putting Brazil in the
64th position according to World Bank data.
It has large and developed agricultural, mining,
manufacturing and service sectors, as well as a large
labor pool
Macro-economy analysis
Currency unit Brazilian Real (BRL=US 0.56)
SDR exchange rate for Brazilian Real
SDR/Unit = 0.30
Unit/SDR = 3.296230
Major Trading Partners:
Imports: US 18.3%, Argentina 8.9%, Germany 8.1%,
China 5.9%,Nigeria 5.6%, Japan 4.6% (2009)
Exports: US 20.8%, Argentina 7.5%, Netherlands
6.1%, China 5.6%,Germany 4.1%, Mexico 4% (2008)

GDP - Purchasing Power Parity $1.492 trillion (2009
est.)

PROBLEMS OF BRAZIL
POVERTY
CRIME
LOW EDUCATION
PERCENTAGE
INFANT
MORTALITY
RACIAL
INEQUALITY(BLACK
PPL)
SOCIAL
BY:HIMANI ARORA
SOCIAL
Demographics
Educational Levels
Distribution of Income
Social Mobility
Life Style Change
OVERVIEW
Irrigated land - 26,560 sq km (1998 est.)
Natural hazards - recurring droughts in
northeast, floods and occasional frost in south .
Population -190 MILLION(2008 est.)
Age structure -
0-14 years: 26.1% (male 24,789,495/female
23,842,715)
15-64 years: 67.9% (male 62,669,392/female
63,719,631)
65 years and over: 6% (male 4,549,552/female
6,542,009) (2005 est.)
continued
In 2008, the illiteracy rate was 11.48%
Roman Catholicism is the country's
predominant faith. Brazil has the world's
largest Catholic population.
The official language of Brazil is
Portuguese
Currency of brazil is
Brazilian real


Style and life
largest metropolitan
area in Brazil
So Paulo,
Rio de Janeiro, and
Belo Horizonte
all in the
Southeastern Region.
Food,music and dance
Feijoada, considered the country's national dish
Brazilian music encompasses various regional
styles influenced by African, European and
American-indian forms. It developed distinctive
styles, among them are samba, msica popular
Brasileira, choro, sertanejo, brega, forr, frevo,
maracatu, bossa nova, Brazilian rock, and ax.

Samba and hip dance
are the most
famous,in the world.
Brazilian Ballroom
dance is also very
popular.
Festival
CARNIVAL:
Carnival celebrations are
believed to have roots in the
pagan festival of Saturnalia,
which, adapted to
Christianity, became a
farewell to bad things in a
season of religious discipline
to practice repentance and
prepare for Christ's death
and resurrection.

Carnival happen in
feb or march
2010 carnival was
from 5 8 march.
Games
The most popular sport in
Brazil is football (soccer).
The Brazilian national
football teamis ranked
among the best in the
world according to the
FIFA World Rankings,
and has won the World
Cup tournament a record
five times
On 2 October 2009,
Brazil was selected to
host the 2016 Olympic
Games, the first to be
held in South America

FLORA AND FAUNA
Amazon Rainforest, the
largest tropical forest in
the world.
The Macaw is a typical
animal of Brazil. The
country has one of the
world's most diverse
populations of birds and
amphibians
Rufous-bellied Thrush
(bird), Jaguar, Macaw
national animal.
TECHNICAL
BY:SUNEETA
Technological Factors
Advantage of Technology
In terms of Economies of Scale

New Discoveries & Innovations

Speed & Cost of Technology Transfer

Rate of Obsolescence
CONTINUED..
There are about
2,500 airports in
Brazil
So Paulo-Guarulhos
International Airport,
near So Paulo, is the
largest and busiest
airport of brazil.

CONT.
Brazil's most notable technological hubs are the
Oswaldo Cruz Institute, the Butantan Institute,
the Air Force's Aerospace Technical Center, the
Brazilian Agricultural Research Corporation and
the INPE.
The Brazilian Space Agency has the most
advanced space program in Latin America, with
significant capabilities in launch vehicles, launch
sites and satellite manufacturing.
CONT
Uranium is enriched
at the Resend
Nuclear Fuel Factory
to fuel the country's
energy demands and
plans are underway to
build the country's
first nuclear
submarine.
CONCLUSION
Brazil is a developed country
South America's leading economic power
and a regional leader. Highly unequal
income distribution remains a pressing
problem
Its famous for carnival festival and coffee.






Future scenarios

Brazil's macroeconomic prospects are good .
Average real GDP growth is forecast at 3.7% in
2007-2011.
By 2015, Brazilian households are expected to have
an annual disposable income over US$15,000.