FACTORS THAT

AFFECT THE
QUALITY OF
COMMUNICATION






GOALS are DREAMS with
DEADLINES
Goal Clarity
The ultimate goal of communication is
to share meanings, it is also to share
them in order to arrive at the outcome
for which communication is intended.
Communication is intented to elicit
action towards the achievement of the
certain goals. The sender must clarify
the goals if the action is to be possible
at all.
Sender
Is the communicator who can be any
person, group or organization.
his qualities, characteristics, status, role-
affects communication flows.
Receiver
By the same token, the person or the
recipient-his qualities, characteristic,
status, role,emotional state-is a factor in
the success or failure of communication.




Shared experience




Field of experience
Area of
shared
experience
Field of experience
S
E
N
D
E
R

R
E
C
E
I
V
E
R

Symbol

Communication is largely symbolic. It is achieved
through the use of symbol-both verbal ( words )
and non-verbal ( pictures, action, or inactions).
Meduim
The meduim used depends on the content,
objectives, scope of the message;the senders
choice, recources,skills; the size of the group to
which the message is sent and the time available
to formulate the message.

Pathways
The passages through which the message travels can either
be clear or clogged up with physical or psychological
disturbances. A clean, clear passage devoid of noise and
breakdown makes for fast communication and thus more and
better transaction.
Information Overload
Due to the fast technological process of accumulating and
transmitting information thru the radio,television, satellite
network, telecommunications,newspapers,etc., many of our
managers are drowning in a flood of
numbers,data,information,and indices,and their failure to
cope effectively with such information overload will have
serious and even disastrous consequences not only for their
organization but for the entire economy.


Feedback

Is the main component of communication process
as it permits the sender to analyze the efficacy of
the message. It helps the sender in confirming the
correct interpretation of message by the decoder.



Prepare by :

Marnelli Rillo - Penamante