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Presented By:
Wasim Ahmed
Manuj Sah
Akshat Jain
Ashu Goel
Vipin Rathi
Maitraya Biswas
Anjani Kumar
Yogesh Jadia
Horlicks
• Horlicks - name of a malted milk hot drink.
• Claimed to promote sleep.
• Also, known better as a café drink.
• Biggest market – India
• Traditionally been marketed as 'The Great
Family Nourisher.‘
• Served hot or cold, and is usually sweetened
with sugar
History Timeline
• 1873: James Horlick, a pharmacist, joined his brother, William, in the
U.S. and together they founded the company J & W Horlicks
in Chicago to manufacture a patented malted milk drink as
an artificial infant food.
• 1883: U.S. patent 278,967 granted to William for first malted milk
drink mixing powder with hot water.