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Ch 7
7-2
International Parity Conditions
Some fundamental questions managers of MNEs, international portfolio
investors, importers, exporters and government officials must deal with
every day are:
What are the determinants of exchange rates?
Are changes in exchange rates predictable?
The economic theories that link exchange rates, price levels, and interest
rates together are called international parity conditions.
These international parity conditions form the core of the financial theory
that is unique to international finance.
7-3
International Parity Conditions
These theories do not always work out to be
true when compared to what students and
practitioners observe in the real world, but
they are central to any understanding of how
multinational business is conducted and
funded in the world today.
The mistake is often not with the theory itself,
but with the interpretation and application of
said theories.
7-4
Prices and Exchange Rates
If the identical product or service can be:
sold in two different markets; and
no restrictions exist on the sale; and
transportation costs of moving the product
between markets are equal, then
the products price should be the same in both
markets.
This is called the law of one price.
7-5
Prices and Exchange Rates
A primary principle of competitive markets is
that prices will equalize across markets if
frictions (transportation costs) do not exist.
Comparing prices then, would require only a
conversion from one currency to the other:
P
$
x S = P
Where the product price in US dollars is (P
$
),
the spot exchange rate is (S) and the price in
Yen is (P
).
7-6
Prices and Exchange Rates
If the law of one price were true for all goods and services,
the purchasing power parity (PPP) exchange rate could be
found from any individual set of prices.
By comparing the prices of identical products denominated in
different currencies, we could determine the real or PPP
exchange rate that should exist if markets were efficient.
This is the absolute version of the PPP theory.
Exhibit 7.1 Selected Rates from the
Big Mac Index
7-8
Prices and Exchange Rates
If the assumptions of the absolute version of
the PPP theory are relaxed a bit more, we
observe what is termed relative purchasing
power parity (RPPP).
RPPP holds that PPP is not particularly helpful
in determining what the spot rate is today,
but that the relative change in prices between
two countries over a period of time
determines the change in the exchange rate
over that period.
7-9
Prices and Exchange Rates
More specifically, with regard to RPPP:
If the spot exchange rate between two countries starts
in equilibrium, any change in the differential rate of
inflation between them tends to be offset over the
long run by an equal but opposite change in the spot
exchange rate.
7-10
Exhibit 7.2 Relative Purchasing Power
Parity (PPP)
7-11
Prices and Exchange Rates
Empirical testing of PPP and the law of one price
has been done, but has not proved PPP to be
accurate in predicting future exchange rates.
Two general conclusions can be made from these
tests:
PPP holds up well over the very long run but poorly
for shorter time periods; and,
the theory holds better for countries with relatively
high rates of inflation and underdeveloped capital
markets.
7-12
Prices and Exchange Rates
Individual national currencies often need to
be evaluated against other currency values to
determine relative purchasing power.
The objective is to discover whether a nations
exchange rate is overvalued or
undervalued in terms of PPP.
This problem is often dealt with through the
calculation of exchange rate indices such as
the nominal effective exchange rate index.
Exhibit 7.3 IMFs Real Effective Exchange Rate Indexes for
the United States, Japan, and the Euro Area
7-14
Prices and Exchange Rates
Incomplete exchange rate pass-through is one reason that a countrys
real effective exchange rate index can deviate
The degree to which the prices of imported and exported goods change
as a result of exchange rate changes is termed pass-through.
Although PPP implies that all exchange rate changes are passed through
by equivalent changes in prices to trading partners, empirical research in
the 1980s questioned this long-held assumption.
For example, a car manufacturer may or may not adjust pricing of its cars
sold in a foreign country if exchange rates alter the manufacturers cost
structure in comparison to the foreign market.
7-15
Prices and Exchange Rates
Pass-through can also be partial as there are many
mechanisms by which companies can compartmentalize or
absorb the impact of exchange rate changes.
Price elasticity of demand is an important factor when
determining pass-through levels.
The own price elasticity of demand for any good is the
percentage change in quantity of the good demanded as a
result of the percentage change in the goods own price.
7-16
Exhibit 7.4 Exchange Rate Pass-
Through
7-17
Interest Rates and Exchange Rates
The Fisher Effect states that nominal interest rates in each country are
equal to the required real rate of return plus compensation for expected
inflation.
This equation reduces to (in approximate form):
i = r +
Where i = nominal interest rate, r = real interest rate and
= expected inflation.
Empirical tests (using ex-post) national inflation rates have shown the
Fisher effect usually exists for short-maturity government securities
(treasury bills and notes).
7-18
Interest Rates and Exchange Rates
The relationship between the percentage change
in the spot exchange rate over time and the
differential between comparable interest rates in
different national capital markets is known as the
international Fisher effect.
Fisher-open, as it is termed, states that the spot
exchange rate should change in an equal amount
but in the opposite direction to the difference in
interest rates between two countries.
7-19
Interest Rates and Exchange Rates
More formally:
S
1
S
2
Where i
$
and i
x Spot
$/
Pass-Through Analysis for the 911 Carrera 4S Cabriolet, 2003
Pricing NA Launch
Price Component Apr May Jun Jul Aug Sep Oct Nov Dec
Full cost 74,696 74,696 74,696 74,696 74,696 74,696 74,696 74,696 74,696
Margin (@ 15%) 11,204 11,204 11,204 11,204 11,204 11,204 11,204 11,204 11,204
European price 85,900 85,900 85,900 85,900 85,900 85,900 85,900 85,900 85,900
Spot rate ($/) 1.0862 1.1565 1.1676 1.1362 1.1286 1.1267 1.1714 1.1710 1.2298
Base price in US$ $93,305 $99,343 $100,297 $97,600 $96,947 $96,784 $100,623 $100,589 $105,640
if 100% pass-through
Target price in US$ $93,200 $93,200 $93,200 $93,200 $93,200 $93,200 $93,200 $93,200 $93,200
Spot rate ($/) 1.0862 1.1565 1.1676 1.1362 1.1286 1.1267 1.1714 1.1710 1.2298
Price received in euros 85,804 80,588 79,822 82,028 82,580 82,719 79,563 79,590 75,785
Less full cost ( 74,696) ( 74,696) ( 74,696) ( 74,696) ( 74,696) ( 74,696) ( 74,696) ( 74,696) ( 74,696)
Residual margin 11,108 5,892 5,126 7,332 7,885 8,024 4,867 4,894 1,089
Margin (%) 14.9% 7.9% 6.9% 9.8% 10.6% 10.7% 6.5% 6.6% 1.5%
Effective Margin on 4S Cabriolet With Capped US$ Price
Assume that Porsche established what it considered the target price in April 2003, when the exchange rate was $1.0862/. This allowed Porsche to price ni a
margin of approiximately 15% on a full-cost basis, with a European price of 85,900 and a target North American price of $93,200, which preserved the 15%
margin.
Actual North American launch of the 4S Cabriolet did not occur until July. By then, the spot ecxhange rate had effectively By then, the spot exchange rate
had effectively reduced the margin earned by Porsche on the new model. As 2003 continued, the margin continued to erode.
Currency Pass-Through at Porsche
Currency Pass-Through at Porsche: Case
Questions
1. Which do you believe is more important for sustaining the
sale of the new Carrera model, maintaining a profit margin
or maintaining the U.S. dollar price?
2. Given the change in exchange rates and the strategy
employed by Porsche, would you say that the purchasing
power of the U.S. dollar customer has gotten stronger or
weaker?
3. In the long run, what do most automobile manufacturers
do to avoid these large exchange rate squeezes?