Industrial Engineering Design Final Presentation

CRABLER
Chair Table - Drawer

Bonardo Jonathan Siahaan

Eka Nugraha Putra
Fauzan Rahman
Mila Nadhira
Zainina Saphira

Presentation Contents

Chapter 1 Literature Study

Chapter 2 Project Design
Chapter 3 Product Design
Chapter 4 Product Feasibility Study
Chapter 5 Product Development
Chapter 6 Launching Strategy

CHAPTER

LITERATURE STUDY

New Product Development (NPD)

New-product development is the development of
original products, product improvements, product
modifications, and new brands through the firms
own R&D efforts
Kotler (1998;384)

Stage Gate Model

Moving a new-product project from idea to
launch

Stage Gate Model

Go / Kill Decision

Quality Issues

Stage Gate Model

Stage

Description

Stage 0 - Discovery

Opportunities to generate a new product idea

Stage 1 - Scoping

Evaluate whether the idea is feasible or not

Stage 2 - Build
Business Case

Accessing technical, market, and business feasibility

Stage 3 Development

Actual design is made, operation plan mapped out

Stage 4 Testing &

Validation

Validation the product itself, the production process,

customer acceptance, and the economics of the project.

Stage 5 - Launch

Full production and commercial launch

Brainstorming
Generating ideas from each member of the group

Free
Wheel

Must wait until

your turn

Round
Robin

Dont have to
wait in line

CHAPTER

PROJECT DESIGN

The Project Gantt Chart

CHAPTER

PRODUCT DESIGN

Description of Problem

Space
Limited land resulting in
a lack of space for
holding furniture
Large sized furniture so
difficult to be moved
The number of furniture
that is needed is cannot
compared to space
The furniture is difficult
to clean

Trash

Storage

Design the garbage less

suitable to be placed in
family room

The lack of a
multifunctional
furniture which can
store many different
types of items

Difficult transport
garbage out of the
House

Difficult separating
garbage leftovers. If the
trash can cause
unpleasant smells

Many scattered items

Description of Product
Eco-friendly
Sink Filter

Pull-OTrash bin

WaterSaving Mop

Remote TV
pintar

Crable

Product Scoring
Parameter

Product

Originality

Market

Technical

Finance

(40%)

(20%)

(20%)

(20%)

Eco-Friendly Sink Filter

3.2

Pull-O-Trash Bin

3.4

Remote TV pintar

2.4

Water-Saving Mop

3.6

Crable

3.8

Total

Mission Statement
Mission Statement
Crabler
Product Description

This product is basically a drawer that can be converted into table and chair. In addition,
there is also a storage drawer that can be used either in the form of a chair or table. This
product is a green household as wood chips made from materials that are not used and still
can be reused.

Main Business Target :

Introduced in middle 2015

Gross Margin 20%
10% market share in eco-friendly furniture market

Main Market :

Students and Workers

Secondary Market :

Family

Assumptions :

Light
Durable
Multifunction
Hemat pemanfaatan lahan

Supporting Business :

Furniture Shop
Housewares Store

Scoping

Pic 1 Chair and Table

Assembly

Pic 2 Drop Leaf Extension Table

Pic 3. Exterior furniture that

combines the function of chair and
table with an articulated
mechanism

Product Before Questionnaire

CHAPTER

PRODUCT
FEASIBILITY STUDY

User Needs and Wants

No

Needs/Wants

Importance Level

Light

Affordable Price

Durable

Good Design

Medium-sized

Multifunction

Easy to assemble/reassemble

Easy to move/relocate

Keterangan :
5 : features absolutely owned, I do not want to have a product without this feature
4 : very desirable feature, but I do not mind having a product without this feature
3 : feature should be available, but it is not very important
2 : feature is not very important, but I do not mind having a product with these features
1 : feature is not desired, I will not care about the product provided this feature

Product Durability

Production Cost per Unit

Product Design

Functionality

No

2
Product Dimension

Metric

Product Mass

User Needs and Wants

Needs/Wants
1

Light

Affordable Price

Durable

Good Design

Medium-sized

Multifunction

Easy to assemble/reassemble

Easy to move/relocate

X
X
X
X
X
X

X
X

Benchmarking

Product 1
Product 2
HEMNES 3 drawer chest, TARVA 3 drawer chest, pine
black-brown

Product 3
Atom 2-Drawer Filing
Cabinet

Product Mass

gram

35.4

Product Dimension

cm

108 cm x 50 cm x 79 cm x 39 cm x

65 cm x 46 cm x

95 cm

92 cm

48 cm

More than 5

More than 5

More than 5

years (approx)

years (approx)

years (approx)

Product Durability

Production Cost per Unit

Year

Rupiah

Subj.

22.5 kg

Filing Cabinet

Atom 2-Drawer

5,8

pine

Units

drawer chest,

Imp

TARVA 3

Metrics

black-brown

Needs

drawer chest,

No

HEMNES 3

Benchmarking

$149

$79.99

The rugged

Simple with

24 kg

$238

(in this case : selling price)

4,6

6,7,8

Product Design

Functionality

Subj.

Simple,

design with black wood painted

minimalist,

color that makes

pattern that

elegant with

it look luxurious

makes it simple

white and brown

but sturdy

color

1 function

1 function

1 function

(storage)

(storage)

(storage)

Note

Note
Strong Positive

Strong Negative

Harga Terjangkau

Tahan Lama

Desain Menarik

Ukuran Tidak Besar

Multifungsi

Bongkar Pasang

Mudah Dipindahkan

Biaya Produksi per Unit

Massa Produk

Daya Tahan Produk

Tingkat Kepentingan

Metric Units

Ringan

No

Kebutuhan
Konsumen

Dimensi Produk

Customer Requirements

Persepsi Konsumen
A - Produk Ini
B - HEMNES 3 drawer chest
C - TARVA 3 drawer chest
D - Atom 2-Drawer

BD

Tahun

Rp.

Subj

Subj

Tingkat Kepentingan

BD

3
A

D
ABC

BCD
D
A

BC

A
D

ABC

BC

BCD

BD

BC

cm

Korelasi Lemah

gram

Korelasi Sedang

Unit Pengukuran

Evaluasi Teknikal

Korelasi Kuat

Fungsionalotas

Negative

Desain Produk

Positive

A
DA

Note:
1

Sangat Tidak
Penting/Tidak sesuai

Tidak Penting/Tidak
Sesuai

Biasa/Standard

Penting/Sesuai

Sangat Penting/Sangat
Sesuai

Product Combination
Kursi

Fungsi Tambahan

Meja

Rak

Ampas Serutan
Kayu Padat

Material Luar

Kain Perca

Cardboard Tebal
Lemari
Kecil (3)

Ukuran Laci

Sedang (2)

Besar (1)

Statis
Kaki Lemari
Dinamis/Beroda

Combination A: Additional functions

seat, outside patchwork material,
size large drawers, cupboards and
dynamic foot
Combination B: Additional functions
table, solid wood pulp material
outside, the size of small drawers,
cabinets and static foot
Combination C: Additional functions
shelf, beyond materials solid wood
pulp, medium sized drawers,
cupboards and dynamic foot
Combination D: Additional functions
table, outer cardboard material, size
large drawers, cabinets and static
foot

Concept Screening
No

Selection Criteria

Product Combination
A

Light

Affordable Price

Durable

Good Design

Medium-sized

Multifunction

Easy to assemble/reassemble

Easy to move/relocate

Total +

Total -

Total 0

Final Score

Rank

Continue

Ya

Ya

Tidak

Tidak

Concept Scoring
Product Combination
No

Criteria

Weight

Rating Score Rating Score

1

Light

18%

0.54

0.72

Affordable Price

18%

0.72

0.72

Durable

14%

0.56

0.7

Good Design

11%

0.33

0.33

Medium-sized

14%

0.56

0.56

Multifunction

11%

0.55

0.55

Easy to assemble/reassemble

7%

0.14

0.28

Easy to move/relocate

7%

0.21

0.21

Total Score

3.61

4.07

Rank

2nd

1st

Continue?

No

Yes

Investment, Depreciation, and

Working Capital
No

Deskripsi

Bangunan

Mesin hotpress

Jumlah Satuan

250 m2

Harga Satuan

Rp

Total Biaya

No

Deskripsi

Besar

2,000,000

Rp 500,000,000

1 Biaya Pribadi

Rp

250,000,000

1 buah

Rp 115,000,000

Rp 115,000,000

2 Pinjaman Bank

Rp

850,000,000

Mesin pengampelasan

4 buah

Rp

650,000

Rp

2,600,000

Mesin pemotong

2 buah

Rp

800,000

Rp

1,600,000

Mesin pengecat

2 buah

Rp

750,000

Rp

1,500,000

Kendaraan

2 buah

Rp 130,000,000

Rp 260,000,000

Peralatan kantor

1 set

Rp

Rp

50,000,000

TOTAL

TOTAL

50,000,000

Rp 930,700,000

Umur
No

Deskripsi

Total Biaya

Ekonomis

Biaya Depresiasi (Per Tahun)

(Tahun)
1 Bangunan

Rp 500,000,000

20

Rp

25,000,000

2 Mesin (hotpress, ampelas, potong, dan cat)

Rp 120,700,000

10

Rp

12,070,000

3 Kendaraan

Rp 260,000,000

10

Rp

26,000,000

4 Peralatan kantor

Rp

Rp

10,000,000

Rp

73,070,000

TOTAL

50,000,000

Rp 1,100,000,000

Chain Ratio Analysis and Income

Projection
No

Detail

Percentage

People live in Jakarta

People live in Jakarta in their productive age (students and workers)

Total

100%

9,604,329

59.18%

5,683,842

People that have drawer

94%

5,342,811

Potential market (Cumulative)

40%

2,137,125

Potential market for Chable product

5%

106,856

Target

Produksi per

Produktivitas

Penjualan

Hari

pabrik

Tahun

Target Pasar

Harga Satuan

Total Pendapatan

55%

58771

245

45%

Rp

250,000

Rp

65%

69457

289

60%

Rp

275,000

Rp 11,460,330,427

85%

90828

378

80%

Rp

302,500

Rp 21,980,326,051

100%

106856

445

95%

Rp

332,750

Rp 33,778,589,298

80%

85485

356

75%

Rp

366,025

Rp 23,467,230,460

75%

80142

334

65%

Rp

402,628

Rp 20,973,837,223

70%

74799

312

60%

Rp

442,890

Rp 19,876,744,199

80%

85485

356

75%

Rp

487,179

Rp 31,234,883,742

90%

96171

401

85%

Rp

535,897

Rp 43,806,924,448

10

75%

80142

334

70%

Rp

589,487

Rp 33,069,933,162

6,611,729,093

Direct Materials and Direct Labor

No

Bahan Baku

Quantity Satuan Harga satuan Harga Total

Kayu Partikel Ukuran 1220 mm x 2440 mm x 15 mm

0.25 potong

Rp55,000

Rp13,750

Kayu Partikel Ukuran 1220 mm x 2440 mm x 9 mm

2 potong

Rp47,000

Rp94,000

Triplek Ukuran 1220 mm x 2440 mm x 3 mm

1 lembar

Rp37,000

Rp37,000

Paku

Rp15,000

Rp7,500

Ampelas

1 lembar

Rp3,500

Rp3,500

Cat

1 kaleng

Rp40,000

Rp40,000

Pernis

0.25 kaleng

Rp90,000

Rp22,500

0.5 kg

Total Bahan Baku

No Pekerja Langsung

Jumlah Gaji Per Bulan

Rp218,250

Tunjangan dan Bonus

Gaji Per Tahun

Hari Raya
1

Pegawai

4 Rp

4,000,000

Rp 8,000,000

Rp 56,000,000

Total Pekerja Langsung Rp 56,000,000

Indirect Labor and Overhead Cost

No

Pekerja Tidak Langsung

Direktur Utama

2
3

Jumlah

Gaji Per Bulan

Tunjangan dan Bonus Hari Raya

Gaji Per Tahun

Rp 10,000,000

Rp 20,000,000

Rp 140,000,000

Sekretaris

Rp

7,500,000

Rp 15,000,000

Rp 105,000,000

Manager Product

Rp

7,500,000

Rp 15,000,000

Rp 105,000,000

Supply
4

Staff Pengadaan

Rp

5,000,000

Rp 10,000,000

Rp 70,000,000

Staff Quality Control

Rp

5,000,000

Rp 10,000,000

Rp 70,000,000

Staff Produksi

Rp

5,000,000

Rp 10,000,000

Rp 70,000,000

Manajer Marketing

Rp

7,500,000

Rp 15,000,000

Rp 105,000,000

Staff Distribusi

Rp

5,000,000

Rp 10,000,000

Rp 70,000,000

Staff Marketing

Rp

5,000,000

Rp 10,000,000

Rp 70,000,000

10

Manager Umum

Rp

7,500,000

Rp 15,000,000

Rp 105,000,000

11

Staff Administrasi

Rp

5,000,000

Rp 10,000,000

Rp 70,000,000

Total Pekerja Tidak Langsung

No

Komponen Biaya

Besar Biaya Per Bulan

Biaya Listrik

Rp

4,000,000

Rp

48,000,000

Biaya Air

Rp

1,250,000

Rp

15,000,000

Biaya Komunikasi

Rp

1,000,000

Rp

12,000,000

Maintenance Mesin dan Alat

Rp

1,000,000

Rp

12,000,000

Rp

87,000,000

Total Overhead

Besar Biaya Per Tahun

Rp 980,000,000

Balance Sheet Year 0-5

No

Deskripsi

1 INVESTASI
Aset Tetap
(Rp930,700,000)
Modal Kerja
Rp1,100,000,000
JUMLAH BIAYA INVESTASI
Rp169,300,000
2 PENERIMAAN
Penjualan Barang
Rp0
Nilai Sisa Aset
Rp0
JUMLAH PENERIMAAN
Rp0
3 BIAYA PRODUK TERJUAL
3.1 Biaya Pengoperasian
Rp0
Bahan Baku
Rp0
Pekerja Langsung
Rp0
Pekerja Tidak Langsung
Rp0
Overhead Pabrik
Rp0
3.2 Biaya Finansial
Administrasi Peminjaman Bank
Rp250,000,000
Bunga Pinjaman (7.5%)
3.3 Biaya Depresiasi
Bangunan
Rp0
Mesin
Rp0
Kendaraan
Rp0
Peralatan Kantor
Rp0
3.4 Biaya Pemasaran
Marketing
JUMLAH BIAYA PRODUK TERJUAL
Rp250,000,000
LABA BRUTO
(Rp419,300,000)
PAJAK TERHADAP LABA BRUTO
(Rp125,790,000)
LABA BERSIH
(Rp545,090,000)

TAHUN
5

Rp0
Rp0
Rp0

Rp0
Rp0
Rp0

Rp0
Rp0
Rp0

Rp0
Rp0
Rp0

Rp0
Rp0
Rp0

Rp6,611,729,093
Rp0
Rp6,611,729,093

Rp11,460,330,427
Rp0
Rp11,460,330,427

Rp21,980,326,051
Rp0
Rp21,980,326,051

Rp33,778,589,298
Rp0
Rp33,778,589,298

Rp23,467,230,460
Rp0
Rp23,467,230,460

Rp0
Rp5,772,039,498
Rp56,000,000
Rp980,000,000
Rp87,000,000

Rp0
Rp10,004,868,463
Rp58,800,000
Rp1,078,000,000
Rp95,700,000

Rp0
Rp19,188,824,642
Rp61,740,000
Rp1,185,800,000
Rp105,270,000

Rp0
Rp29,488,708,457
Rp64,827,000
Rp1,304,380,000
Rp115,797,000

Rp0
Rp20,486,892,191
Rp68,068,350
Rp1,434,818,000
Rp127,376,700

Rp0
Rp6,375,000

Rp0
Rp6,375,000

Rp0
Rp6,375,000

Rp0
Rp6,375,000

Rp0
Rp6,375,000

Rp25,000,000
Rp12,070,000
Rp26,000,000
Rp10,000,000

Rp25,000,000
Rp12,070,000
Rp26,000,000
Rp10,000,000

Rp25,000,000
Rp12,070,000
Rp26,000,000
Rp10,000,000

Rp25,000,000
Rp12,070,000
Rp26,000,000
Rp10,000,000

Rp25,000,000
Rp12,070,000
Rp26,000,000
Rp10,000,000

Rp40,000,000
Rp11,356,813,463
Rp103,516,964
Rp31,055,089
Rp134,572,054

Rp40,000,000
Rp20,661,079,642
Rp1,319,246,408
Rp395,773,923
Rp1,715,020,331

Rp40,000,000
Rp31,093,157,457
Rp2,685,431,841
Rp805,629,552
Rp3,491,061,393

Rp40,000,000
Rp22,236,600,241
Rp1,230,630,218
Rp369,189,066
Rp1,599,819,284

Rp40,000,000
Rp7,014,484,498
(Rp402,755,405)
(Rp120,826,622)
(Rp523,582,027)

Balance Sheet Year 6-10

TAHUN
Deskripsi
4
5
1 INVESTASI
Aset Tetap
Rp0
Rp0
ModalRp0
Kerja
Rp0
JUMLAH
Rp0BIAYA INVESTASI Rp0
2 PENERIMAAN
Rp33,778,589,298
Penjualan Barang
Rp23,467,230,460
Nilai Sisa
Rp0Aset
Rp0
Rp33,778,589,298
JUMLAH PENERIMAAN
Rp23,467,230,460
3 BIAYA PRODUK TERJUAL
3.1 Biaya Pengoperasian
Rp0
Rp0
Rp29,488,708,457
Bahan Baku Rp20,486,892,191
Rp64,827,000
Pekerja Langsung Rp68,068,350
Rp1,304,380,000
Pekerja Tidak Langsung
Rp1,434,818,000
Rp115,797,000
Overhead Pabrik Rp127,376,700
3.2 Biaya Finansial
Administrasi
Rp0 Peminjaman Bank
Rp0
Rp6,375,000
Bunga Pinjaman (7.5%)
Rp6,375,000
3.3 Biaya Depresiasi
Rp25,000,000
Bangunan
Rp25,000,000
Rp12,070,000
Mesin
Rp12,070,000
Rp26,000,000
Kendaraan
Rp26,000,000
Rp10,000,000
Peralatan Kantor Rp10,000,000
3.4 Biaya Pemasaran
Rp40,000,000
Marketing
Rp40,000,000
Rp31,093,157,457
JUMLAH BIAYA
Rp22,236,600,241
PRODUK TERJUAL
Rp2,685,431,841
LABA BRUTO Rp1,230,630,218
Rp805,629,552
PAJAK TERHADAPRp369,189,066
LABA BRUTO
Rp3,491,061,393
LABA BERSIH Rp1,599,819,284
No

Rp0
Rp0
Rp0

26,051
Rp0
26,051

Rp0
24,642
40,000
00,000
70,000

Rp0
75,000

00,000
70,000
00,000
00,000

00,000
79,642
46,408
73,923
20,331

60
(Rp930,700,000)
Rp0
Rp1,100,000,000
Rp0
Rp169,300,000
Rp0

17

28
Rp0
Rp0
Rp0
Rp0
Rp0
Rp0

39
Rp0
Rp0
Rp0
Rp0
Rp0
Rp0

TAH
5

4 10
Rp0
Rp0
Rp0
Rp0
Rp0
Rp0

Rp0
Rp0
Rp0
Rp0
Rp0
Rp0

Rp20,973,837,223
Rp0
Rp0
Rp0
Rp20,973,837,223
Rp0

Rp6,611,729,093
Rp19,876,744,199 Rp11,460,330,427
Rp31,234,883,742 Rp21,980,326,051
Rp43,806,924,448 Rp33,778,589,298
Rp33,069,933,162 Rp23,467,
Rp0
Rp0
Rp0
Rp0
Rp0
Rp0
Rp250,000,000
Rp0
Rp6,611,729,093
Rp19,876,744,199 Rp11,460,330,427
Rp31,234,883,742 Rp21,980,326,051
Rp43,806,924,448 Rp33,778,589,298
Rp33,319,933,162 Rp23,467,

Rp0
Rp0
Rp18,310,159,896
Rp0
Rp71,471,768
Rp0
Rp1,578,299,800
Rp0
Rp140,114,370
Rp0

Rp0
Rp0
Rp0
Rp0
Rp0
Rp0
Rp0
Rp0
Rp5,772,039,498
Rp17,352,397,686 Rp10,004,868,463
Rp27,268,053,507 Rp19,188,824,642
Rp38,243,445,043 Rp29,488,708,457
Rp28,870,051,650 Rp20,486,
Rp56,000,000
Rp75,045,356
Rp58,800,000
Rp78,797,624
Rp61,740,000
Rp82,737,505
Rp64,827,000
Rp86,874,380
Rp68,
Rp980,000,000
Rp1,736,129,780 Rp1,078,000,000
Rp1,909,742,758 Rp1,185,800,000
Rp2,100,717,034 Rp1,304,380,000
Rp2,310,788,737 Rp1,434,
Rp87,000,000
Rp154,125,807
Rp95,700,000
Rp169,538,388
Rp105,270,000
Rp186,492,226
Rp115,797,000
Rp205,141,449
Rp127,

Rp250,000,000
Rp0
Rp0

Rp0
Rp0
Rp6,375,000
Rp0

Rp0
Rp0
Rp6,375,000
Rp0

Rp0
Rp0
Rp6,375,000
Rp0

Rp0
Rp0
Rp6,375,000
Rp0

Rp6,

Rp25,000,000
Rp0
Rp12,070,000
Rp0
Rp26,000,000
Rp0
Rp10,000,000
Rp0

Rp25,000,000
Rp25,000,000
Rp12,070,000
Rp12,070,000
Rp26,000,000
Rp26,000,000
Rp10,000,000
Rp10,000,000

Rp25,000,000
Rp25,000,000
Rp12,070,000
Rp12,070,000
Rp26,000,000
Rp26,000,000
Rp10,000,000
Rp10,000,000

Rp25,000,000
Rp25,000,000
Rp12,070,000
Rp12,070,000
Rp26,000,000
Rp26,000,000
Rp10,000,000
Rp10,000,000

Rp25,000,000
Rp25,000,000
Rp12,070,000
Rp12,070,000
Rp26,000,000
Rp26,000,000
Rp10,000,000
Rp10,000,000

Rp25,
Rp12,
Rp26,
Rp10,

Rp40,000,000
Rp20,213,115,834
Rp250,000,000
(Rp419,300,000)
Rp760,721,390
(Rp125,790,000)
Rp228,216,417
(Rp545,090,000)
Rp988,937,807

Rp40,000,000
Rp40,000,000
Rp40,000,000
Rp40,000,000
Rp40,000,000
Rp40,000,000
Rp40,000,000
Rp40,000,000
Rp40,
Rp7,014,484,498
Rp19,430,768,629 Rp11,356,813,463
Rp29,539,202,276 Rp20,661,079,642
Rp40,726,461,808 Rp31,093,157,457
Rp31,585,926,217 Rp22,236,
(Rp402,755,405)
Rp445,975,570
Rp103,516,964
Rp1,695,681,466 Rp1,319,246,408
Rp3,080,462,640 Rp2,685,431,841
Rp1,734,006,945 Rp1,230,
(Rp120,826,622)
Rp133,792,671
Rp31,055,089
Rp508,704,440
Rp395,773,923
Rp924,138,792
Rp805,629,552
Rp520,202,084
Rp369,
(Rp523,582,027)
Rp579,768,242
Rp134,572,054
Rp2,204,385,906 Rp1,715,020,331
Rp4,004,601,432 Rp3,491,061,393
Rp2,254,209,029 Rp1,599,

Cash Flow Year 0-5

Tahun Ke
OPENING BALANCE
Cash-In
Penjualan Produk
Modal Sendiri
Pinjaman Bank
Depresiasi
Jumlah Cash-In
Cash-Out
Investasi
Pembayaran Pokok Pinjaman
Pembayaran Dividen
Jumlah Cash-Out

(Rp545,090,000)
Rp250,000,000
Rp850,000,000
Rp0
Rp554,910,000

Rp73,070,000
(Rp450,512,027)

(Rp930,700,000)
Rp0
Rp0
(Rp930,700,000)

Rp0
Rp0
Rp0
Rp0
Rp0
(Rp170,000,000) (Rp170,000,000)
(Rp170,000,000)
(Rp170,000,000)
(Rp170,000,000)
Rp225,256,013 (Rp103,821,027)
(Rp894,045,165) (Rp1,782,065,697)
(Rp836,444,642)
Rp55,256,013 (Rp273,821,027) (Rp1,064,045,165) (Rp1,952,065,697) (Rp1,006,444,642)

NET CASH FLOW

ENDING BALANCE

(Rp375,790,000)
(Rp375,790,000)

(Rp395,256,013) (Rp66,178,973)
(Rp771,046,013) (Rp837,224,987)

Tahun Ke
0
Jumlah Cash-In
554,910,000.00
Jumlah Cash-Out
(930,700,000.00)
Net Cash Flow
(375,790,000.00)
Discount Factor
0.930232558
Discounted Jumlah Cash-In
516,195,348.84
Discounted Jumlah Cash-Out
(865,767,441.86)
Discounted Net Cash Flow
(349,572,093.02)
Cumulative Discounted Cash Flow (349,572,093.02)

1
2
(Rp375,790,000) (Rp771,046,013)
(Rp523,582,027)
Rp0

Rp134,572,054
Rp0
Rp0
Rp73,070,000
Rp207,642,054

3
(Rp837,224,987)

4
(Rp113,179,821)

5
Rp1,498,885,875

Rp1,715,020,331
Rp0
Rp0
Rp73,070,000
Rp1,788,090,331

Rp3,491,061,393
Rp0
Rp0
Rp73,070,000
Rp3,564,131,393

Rp1,599,819,284
Rp0
Rp0
Rp73,070,000
Rp1,672,889,284

Rp724,045,165
(Rp113,179,821)

Rp1,612,065,697
Rp1,498,885,875

Rp666,444,642
Rp2,165,330,517

1
2
3
4
5
(450,512,026.79) 207,642,053.56 1,788,090,330.94 3,564,131,393.13 1,672,889,283.91
55,256,013.39 (273,821,026.78) (1,064,045,165.47) (1,952,065,696.57) (1,006,444,641.96)
(395,256,013.39) (66,178,973.22)
724,045,165.47 1,612,065,696.57
666,444,641.96
0.865332612
0.80496057
0.74880053
0.696558632
0.647961518
(419,080,955.15) 193,155,398.66 1,663,339,842.73 3,315,471,063.38 1,556,176,078.06
51,400,942.69 (254,717,234.22)
(989,809,456.25) (1,815,875,066.57)
(936,227,573.91)
(367,680,012.46) (61,561,835.55)
673,530,386.48 1,499,595,996.81
619,948,504.15
(717,252,105.48) (778,813,941.03)
(105,283,554.55) 1,394,312,442.26 2,014,260,946.40

Cash Flow Year 6-10

Tahun Ke
OPENING BALANCE
Cash-In
Penjualan Produk
Modal Sendiri
Pinjaman Bank
Depresiasi
Jumlah Cash-In
Cash-Out
Investasi
Pembayaran Pokok Pinjaman
Pembayaran Dividen
Jumlah Cash-Out

6
Rp2,165,330,517

7
Rp2,696,334,421

8
Rp3,022,753,542

9
Rp4,161,481,494

10
Rp6,200,317,210

Rp988,937,807
Rp0
Rp0
Rp73,070,000
Rp1,062,007,807

Rp579,768,242
Rp0
Rp0
Rp73,070,000
Rp652,838,242

Rp2,204,385,906
Rp0
Rp0
Rp73,070,000
Rp2,277,455,906

Rp4,004,601,432
Rp0
Rp0
Rp73,070,000
Rp4,077,671,432

Rp2,254,209,029
Rp0
Rp0
Rp73,070,000
Rp2,327,279,029

Rp0
Rp0
Rp0
Rp0
Rp0
Rp0
(Rp326,419,121) (Rp1,138,727,953) (Rp2,038,835,716)
(Rp326,419,121) (Rp1,138,727,953) (Rp2,038,835,716)

Rp0
Rp0
(Rp1,163,639,514)
(Rp1,163,639,514)

NET CASH FLOW

ENDING BALANCE

Rp531,003,903
Rp2,696,334,421

Rp0
Rp0
(Rp531,003,903)
(Rp531,003,903)

Rp326,419,121
Rp3,022,753,542

Rp1,138,727,953
Rp4,161,481,494

Rp2,038,835,716
Rp6,200,317,210

Rp1,163,639,514
Rp7,363,956,725

Tahun Ke
6
7
8
9
10
Jumlah Cash-In
1,062,007,806.84
652,838,241.59 2,277,455,905.63 4,077,671,431.73 2,327,279,028.71
Jumlah Cash-Out
(531,003,903.42) (326,419,120.80) (1,138,727,952.81) (2,038,835,715.87) (1,163,639,514.36)
Net Cash Flow
531,003,903.42
326,419,120.80 1,138,727,952.81 2,038,835,715.87 1,163,639,514.36
Discount Factor
0.602754901
0.560702233
0.521583473
0.521583473
0.485193928
Discounted Jumlah Cash-In
987,914,238.92
607,291,387.53 2,118,563,633.14 3,793,182,727.19 2,164,910,724.38
Discounted Jumlah Cash-Out
(493,957,119.46) (303,645,693.76) (1,059,281,816.57) (1,896,591,363.60) (1,082,455,362.19)
Discounted Net Cash Flow
493,957,119.46
303,645,693.76 1,059,281,816.57 1,896,591,363.60 1,082,455,362.19
Cumulative Discounted Cash Flow 2,508,218,065.86 2,811,863,759.63 3,871,145,576.20 5,767,736,939.80 6,850,192,301.99

NPV, IRR, and Payback Period

Calculation
Component
NPV
IRR
Total Cash-In
Total Cash Out

Year

Amount

Cash Flow

Cumulative Cash Flow

6,850,192,301.99

0 Rp (375,790,000)

Rp (375,790,000)

53%

1 Rp (395,256,013)

Rp (771,046,013)

2 Rp

(66,178,973)

Rp (837,224,987)

3 Rp

724,045,165

Rp (113,179,821)

4 Rp 1,612,065,697

Rp 1,498,885,875

5 Rp

666,444,642

Rp 2,165,330,517

6 Rp

531,003,903

Rp 2,696,334,421

7 Rp

326,419,121

Rp 3,022,753,542

8 Rp 1,138,727,953

Rp 4,161,481,494

9 Rp 2,038,835,716

Rp 6,200,317,210

10 Rp 1,163,639,514

Rp 7,363,956,725

17,734,403,449.27
(10,370,446,724.64)

CHAPTER

PRODUCT
DEVELOPMENT

DEVELOPMENT

Before After Development

Before Development

After Development

Bill of Material

Crabler
Dinding
Papan Depan
dan Belakang

Dinding
Papan
Samping

Dinding
Papan Bawah

Penyangga
Laci

Papan Atas

Kunci Slot

Papan Meja

Laci

Product specification: Whole Product

Product Specification: Drawer

Product specification: Drop Leaf

Required Material and Components

Main Component:

Supporting Material:

Packaging Material:

Plant Layout

Process Technology

Circular Saw

Jigs and Fixtures

TESTING & VALIDATION

3d pictures of product

Alpha Prototype
Near testing as an initial stage in developing product.
Crable Alpha Testing Overview

Product
Testing

(picture)

Testing Tools

Alpha Prototype.

Purpose

To identify and eliminate problems found in initial product.

Target

Research and Development Manager and Staff.

Component

Testing all materials used in products alpha testing

System

Functional and marketing aspect of product

Packaging Design

CHAPTER

LAUNCHING
STRATEGY

4P Strategy
Product

Combination of drawer, chair, and table

Place

Home Equipment Retailer (Ace Hardware)

Supermarket (Hypermart, Carrefour, Giant)

Price

Rp. 250.000 (approximately)

Promotion

Launching Event, printed media, and web &

social media

Positioning and Pricing

Positioning
Pricing
Distribution
Service

Students, Workers & Households

Penetration Pricing
Producer Wholesaler Retailer Consumer
1 year guarantee

Marketing Innovation

Big
Retailers

Launching
Event

Special
Offer

Web &
Social
Media