SIAM NIRAMIT & DREAM WORLD

MARKET BRIEFING
ON INDIA
By
Big Blue Marble Mktg & Rep Pvt Ltd
SUMMARY
We need to stay invested in the Indian market as now we have built-up a one-on-one
relationship with travel agents & tour operators in many cities across India Delhi,
Mumbai, Bangalore, Chennai, Ahmedabad, Kolkata and several smaller cities
Our efforts in the last few years have helped Siam Niramit & Dream World effectively
compete with other products in Thailand such as Safari World, Phuket Fantasea, Coral
Island, Nong Nooch Village, Gems Gallery, Safari World, Marine Park, Temples of Golden
Buddha, Mini Siam and Marvel & Grand Palace
Other inappropriate products like Tiffany Show and Alcazar have actually begun to get
removed from the tour excursions. This means that we need to push our products before
the competition pushes theirs
2014 MARKETING OBJECTIVE
It is important to now embark on a new pure sales driven approach wherein we
are able to offer incentives (barter or cash for advertising or B2B marketing) to
travel agents to actually convert to Siam Niramit & Dream World
We need to activate some B2C consumer activities with tour operators by offering
special packages for leisure groups and MICE this will help our sales team
actually have something to push and convert
Most importantly we need to market more in South India Hyderabad, Chennai,
Coimbatore, State of Kerala and also tap the East of India with Kolkata, State of
Orissa
This is because South and East India have not been tapped as yet.

2012 SUCCESS AREAS (SIAM NIRAMIT)
A. Actual conversion data:
1. Cox and Kings - The total no of pax done to Siam Niramit in 2012 through
FIT,GIT & MICE was 4200
2. Thomas Cook The total no of pax done to Siam Niramit in 2012 through
FIT,GIT & MICE was 1500

B. Total actual queries generated:
1. Total number of queries generated - 124
2. Total number of travel agents from where these queries came out: 03
Name of Travel Agents:
i) The Travelers ( Kolkata) 9 pax
ii) Indian Overseas Tours & Travels (Mumbai ) 90 pax
iii) Sachinam Holidays ( Mumbai) 25 pax
2013 SUCCESS AREAS (SIAM NIRAMIT)
A. Actual conversion data:
1. Cox and Kings - Approx 3200 pax till October 2013
2. Thomas Cook - Approx 600 pax till October 2013
B. Total actual queries generated:
1. Total number of queries generated: 137
2. Total number of travel agents from where these queries came out: 07
Name of Travel Agents:
i) Harvey India Tours & Travels Pvt. Ltd. ( Mumbai) 20 pax
ii) Olympia Travels and Tours ( Mumbai) 46 pax
iii) Own Vacation ( Mumbai) 4 pax
iv) Shreyas Tours & Travels ( Mumbai) 5 pax
v) Sky Wings Holidays ( Mumbai) 10 pax
vi) Trave India Holidays Services ( Mumbai) 2 pax
vii) N Chirag Travels (Delhi) 50 pax


2012 SUCCESS AREAS (DREAM WORLD)
A. Actual conversion data:
1. Dynasty Travel ( Mumbai) 14 pax
2. Anjali Travels ( Mumbai) 16 pax
3. Sky Line Travels ( Mumbai) 14 pax
4. Riya Travels ( Mumbai) 400 pax
5. Heena Tours (Mumbai) 50 pax

B. Total actual queries generated:
1. Total number of queries generated: 494
2. Total number of travel agents from where these queries came out: 05

2013 SUCCESS AREAS (DREAM
WORLD)
A. Actual conversion data:
1. 7 Continents Holidays Inc ( Mumbai) 3 pax
2. Cottage Tours & Travels ( Mumbai) 50 pax
3. Flamingo Transworld Pvt. Ltd ( Ahmedabad) 220 pax
4. Freya Tours & Travels Pvt. Ltd. ( Mumbai) 123 pax
5. Instant Travel Solutions ( Mumbai) 4 pax
6. La Vena Tours and Travels ( Mumbai) 4 pax
7. Lifestyle Holidays ( Mumbai) - 120
8. Magnus Tours & Travels ( Mumbai) 6 pax
9. Neels Holidays ( Mumbai) 100 pax
10. New Jolly Tours and Travels ( Mumbai) 10 pax
11. Olympia Travels and Tours ( Mumbai) 16 pax
12. Shree Krishna Travel Solutions Pvt Ltd ( Mumbai). 300 pax
13. Silver Sky Travels World ( Mumbai) 12 pax
14. Sujay Holidays ( Mumbai) 7 pax
15. Travel Solutions ( Indore) 14 pax
16. Trident Net Privilege ( Mumbai) 25 pax
17. World Spin Holidays ( Mumbai) 35 pax
18. N Chirag Travels (Delhi) Approx 350 pax

B. Total actual queries generated:
1. Total number of queries generated: 1399
2. Total number of travel agents from where these queries came out:18

TOUR OPERATOR BROCHURES DONE IN
2012 & 2013
TOUR OPERATOR BROCHURES DONE IN
2012 & 2013
TOUR OPERATOR BROCHURES DONE IN
2012 & 2013
TOUR OPERATOR BROCHURES DONE IN
2012 & 2013
BIG BLUE MARBLE REINVENTED
We have removed / changed / parted ways with old staff
We have redeveloped our company our logo, our office, our team and even
invested our own funds from the representation fee to help secure more market
penetration for our Amusement Creations
Bangalore marketing visit for IITM Bangalore exhibition and SKAL agents
dinner presentation
Holiday Expo exhibition in Nagpur
IITE Exhibition in Indore
Sales & Marketing visit to Pune
Marketing presentation & sales visits in Ahmedabad
5 cities in 3 months of new management
We now want to set TARGETS for ourselves !


We have through our newsletter also designed a flyer on Siam Niramit Phuket and sending this flyer
to the travel trade to create awareness on the product. The focus is also to showcase Siam Niramit
as a MICE venue ( Report June 2012)

Having conducted the sales calls in India we are pleased with the outcome in the 3 cities that we
had the sales calls. In Kolkata we briefed the agents about Siam Niramit Phuket and also discussed
with some of them the prospect of hosting some rituals of the Indian weddings. ( Report August
2012)

With regards to the report for the month of January and the sales calls carried out in Ahmedabad.
Apart from this we are also in touch with Flamingo, Trail Blazers, SAL Tours and Thomas Cook to try
and secure the brochure deal with them (Report January 2013)

We would also like you to please look into the proposal that was sent to management regarding
tapping periphery cities near Mumbai and also the incentive to agents promoting our products.

It would be appreciated if you could send us the approval on our proposal as this is important for
us to try and meet the proposed targets for both Siam Niramit and Dream World. ( Report May
2013)




SOME SUPPORT THAT WE NEED
ATTRACTION Barter Tickets Cash For
Advertising
Market Visits TOTAL USD
Siam Niramit
BKK

2,000 USD 1,500 USD 700 USD 2,200
Siam Niramit
PHT
500 USD 500 NIL USD 500
Dream World
BKK

1,000 USD 500 USD 700 USD 1,200
TOTAL 3,500 USD 2,500 USD 1,400 USD 3,900
2014 JANUARY DECEMBER
DIRECT TARGETS
(accordingly we will divide quarter wise)
(A) Siam Niramit Bangkok
Leisure FIT Leisure Group MICE Series TOTAL
300 6,000 5,000 3,000 14,300
(value in USD 3,57,500)
(B) Siam Niramit Phuket
100 1,000 1,000 1,000 3,100
(value in USD 77,500)
(C) Dream World Bangkok
200 2,000 500 1,000 3,700
(value in USD 74,000)
(D) PR MEDIA COVERAGE
30 clips in travel trade publications value in USD
12 clips in mainline newspapers & magazines (English & other Indian
languages) value in USD
USD 6,000
USD 15,000
Total Direct Contribution by Big Blue Marble (A+B+C+D) USD 5,30,000
Total Fees Paid in 2014 (January December 2014) USD 2007 x 12 USD24,084