Curriculum 21

SUCCEED
EFFECTIVE
PRESENTATIONS
To Inform
and

Delgado & Augustine April, 1995 1
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PRESENTATIONS
are a Service
Production and Consumption
are Connected
Clients are Involved
Preparation
Participation
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CUSTOMER
DELIGHT
Customers are Delighted
when what they GET
(features, service, cost, delivery...)
is better than expected.
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BASICS
PURPOSE
PACE
PROPORTIONS
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BASICS
PURPOSE
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PURPOSE
What:
Concepts
Data
Analysis
Conclusions
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PURPOSE
Why: To Do Something
Inform
Teach
Persuade
Motivate
Sell
Entertain
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OBJECTIVE
Habit #2
Begin with
the End in Mind

Stephen R. Covey,
The 7 Habits of Highly Effective People,
Simon & Schuster 1989
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OBJECTIVE
State Your
Conclusion
First
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CREATE
EXPECTATIONS
As a Statistician, Dr. Johnson
has worked on methods...
He had
better have
SOMETHING
solid to say
to keep me
here
Saturday.
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CREATE
EXPECTATIONS
First Impressions
Setup
Handouts
Display
The Corporate Image
Introduction
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DELIVER
To Exceed Expectations ask:
What
will create
Customer Delight?
How
can you go
beyond expectations?
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BASICS
PURPOSE
PACE

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PACE
Introduction (20-30%)
Attention
Overview
Middle (50-70%)
Deliver the Goods
End (10-20%)
Memorable Conclusion
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TEMPO
Depends on
You
Audience
Subject
Equipment
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Images
for 50 min. Talk
0
10
20
30
40
50
60
70
80
90
Elec 35 mm B&W Color Flip
ShowStarter Recommendations
87
77
32
27
12
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Minutes per Image
ShowStarter Recommendations
0
1
2
3
4
Elec 35
mm
B&W Color Flip
0:35
0:40
1:35
1:50
4:10
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Limits per Image
30-35 Words
or 5-digit numbers
8 Lines
FEWER IS BETTER
Fill 2/3 to 3/4 of Screen

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One Idea per Image
USE
Builds to Pace Phrasing
CAUTION
Some People
Dislike Covering
Part of an Image
One Idea Per Image

USE









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Cant Show Enough
Use
Handouts
Say More than you Show
Handout more than you Say
Outline Levels
Exploded Maps
to locate details
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CLIP ART
Use for Emphasis
Avoid Noise

Treat Clip Art
like Percussion
in an Orchestra
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SCREEN FILL
in the SUCCEED Format
12%
+

48%
-------
60%
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44 POINT BOLD
32 Point Bold (72 Points = 1 in.)
28 Point Bold
24 Point Bold
24 Point Normal
Notice: Some Overload is
Possible Even With These
Settings
24 Point Normal
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Capitals
Initial Capitals
to Weight Words
All-Capitals
for EMPHASIS

ref. M&M p15, Rabb p 241

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Capitals

MORE THAN SEVEN
CONSECUTIVE UPPER CASE
WORDS WILL
FORCE THE AUDIENCE
TO READ AGAIN

ref. M&M p15
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Sense - Lining
Reading and understanding are helped by
breaking prose at points that show the
thought rather than the limit of the
length of the line.


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Sense - Lining
Reading and understanding
are helped
by breaking prose
at points that show the thought
rather than
the limit of the length of the line.

ref. G. Cuming, Information Design Journal,
6 (1990) pp. 89-92
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Orientation
in Horizontal (Landscape)
Orientation
than
in Vertical
(Portrait)
Orientation
More Viewing is
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Horizontal
Orientation
Uses more of the
Available Screen
Overhead
Over-
head
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BASICS
PURPOSE
PACE
PROPORTIONS
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PROPORTIONS
The
Speakers
Triangle
ref. M&M p 54
Speaker
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DELIGHT LEVELS
Excitement:
unexpected
unspoken
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CURRICULUM 21
Characteristics
Curriculum
Graduates
content integration
continuous improvement
engineering practice
student mentoring
faculty rewards
early design
delivery systems
advising
technical competence
process developer
global awareness
problem solver
team member
integrator
product innovator
functional specialist
Original
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CURRICULUM 21
Characteristics
Graduates
Curriculum
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CURRICULUM 21
Curriculum
content integration
continuous improvement
engineering practice
student monitoring
faculty rewards
early design
delivery systems
advising
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1
Whats
2 Hows
9
Relationships
Among Hows
3
Relationships
Between Whats
and Hows
4
Evalu-
ation
6
Sell-
ing
points
5 Compare Hows
7 Targets for Hows
8 Hows to Do
House of Quality
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1
Whats
2 Hows
9
Relationships
Among Hows
3
Relationships
Between Whats
and Hows
4
Evalu-
ation
6
Sell-
ing
points
5 Compare Hows
7 Targets for Hows
8 Hows to Do
close outside
stay open


No leak rain
No road noise
Evaluations
wt.
comparisons
1 2 3 4 5
100
7
5


3
2
o BA
BoA
ABo
B A o
4
Exploded Map
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Delgado & Augustine April, 1995 105
1
Whats
2 Hows
9
Relationships
Among Hows
3
Relationships
Between Whats
and Hows
4
Evalu-
ation
6
Sell-
ing
points
5 Compare Hows
7 Targets for Hows
8 Hows to Do
HOUSE
of QUALITY
I. Keep it
Visible
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OTHER PRINCIPLES
Give Summaries on Charts
Give Details in Handouts
Use Exploded Maps
to Connect Charts
Very Expensive with Slides,
Economical with Panel
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TECHNICAL
Presentations
Highly Quantitative
Presentations are especially
Challenging
Need to keep audience
Awake, but not distracted
Informed, but not overwhelmed
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REFERENCES
G. Cuming, 1990
Source for Sense-Lining
InFocus Systems, 1994 10p $0.50
Brochure of Essentials
Mucciolo and Mucciolo, 1994 71pp $15
Lotus / InFocus Seminar, lots of color
M. Y. Rabb, 1994 346pp $25 Good
references, some color
ShowStarter
Lotus / InFocus Seminar DOS version
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Additional References
W. S. Cleveland, 1993 more advanced
______________, 1994 fundamental
S. M. Kosslyn, J .A.S.A. , 1985, pp 499-512
good on human perception
Moen, Nolan and Provost, 1991 graphical
alternatives to ANOVA etc.
M. Y. Rabb, 1993, pp 161 - 214
Edward R. Tufte, 1983 both volumes are
_____________ , 1990. beautiful, but eccentric