TRADE SECRETS

Submitted by :-Gayathri Venugopal

Batch :- S2 MBA
Bishop Jerome Institute

INTELLECTAL PROPERY RIGHTS
INCLUDES
COPYRIGHT
TRADE MARK
GEOGRAPHICAL INDICATIONS
TRADE SECRETS
PATENTS

WHAT IS A TRADE SECRET?
A trade secret may consist of any formula, pattern,
device or compilation of information which is used in a
business, and which may give an advantage over
competitors who do not know the trade secret.
TRADE SECRET PROTECTION

Trade secret protection is concerned with,
Owners of trade secrets seek to protect trade secret information
from competitors by instituting special procedures for handling it,as
well as technological and legalsecurity measures.

Legal protections include non-disclosure agreements (NDA)
andnon-compete clauses.
EXAMPLES OF POTENTIAL TRADE SECRETS
a formula for a sports drink.
survey methods used by professional pollsters.
Recipes.
marketing strategies.
manufacturing techniques.
computer algorithms.


WAYS TO PROTECT TRADE SECRETS
Restrict access to the information (lock it away in a secure place,
such as a bank vault).
Limit the number of people who know the information.
Have the people who know the trade secret agree in writing not to
disclose the information (sign non-disclosure agreements).
Have anyone that comes in contact with the trade secret, directly
or indirectly, sign non-disclosure agreements.
Mark any written material pertaining to the trade secret as
proprietary.

FAMOUS TRADE SECRETS
Formula for Coca-Cola The Big Mac Special Sauce









KFC Chicken Recipe WD-40 Formula



EXAMPLES
Decades ago, Coca-Cola decided to keep
its soft drink formula a secret.
The formula is only know to a few
people within the company.
Kept in the vault of a bank in Atlanta,
Georgia.
Those who know the secret formula
have signed non-disclosure agreements.
It is rumored that they are not allowed
to travel together.
If it had patented its formula,the whole
world would be making Coca-Cola.

EXAMPLES
Kentucky fried chicken



The secret recipe of 11 herbs and spices lies in a bank vault.
Few people know it, and they are contractually obligated to
secrecy.
The ingredients are mixed by two different companies in two
different locations and then combined elsewhere in a third,
separate location. To mix the final formula, a computer
processing system is used to blend the mixtures together and
ensure that no one outside KFC has the complete recipe


THANK YOU