CHAPTER NINE

GROUP

“DECISION MAKING”

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 STEPS IN DECISION
MAKING
 Define the problem
 Identify alternative courses of
action
 Evaluate the alternatives
 Select a course of action
 Implement
 monitor
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 ARE GROUPS BETTER THAN
INDIVIDUALS IN MAKING
DECISIONS?

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 ADVANTAGE OF GROUP/
COMMITTEE DECISION
1. Groups bringMAKING
in more complete
information and knowledge
2. Increased diversity of input
3. Higher quality decisions.
4. Acceptance of a solution
*Improved cooperation
*Dispersion of power
*Executive training
*continuity

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 WEAKNESS OF GROUP/
COMMITTEE DECISION
1.
MAKING
Time consuming
2. Conformity pressure in groups
3. Domination by one or two members
4. Ambiguous responsibility
*compromise solution
*Personal prejudice
*strain on interpersonal relations

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 DECISION MAKING

EFFECTIVENESS Vs. EFFICIENCY

Groups through less efficient or

more effective.

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 GROUP THINK

is a phenomenon in which the

norms for consensus overrides the
realistic appraisal of alternative
courses of action.

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 GROUP SHIFT

is a change in decision risk

between the group’s decision and
the individual’s decision that
members within the group would
make; can be either towards
conservatism or greater risk.

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 GROUP DECISION MAKING
TECHNIQUES
1. Interacting group
2. Brain storming
3. Nominal group
4. Electronic meeting
5. Delphi

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 1. INTERACTING GROUP

A typical group in which members

interact with each other face to
face (verbal and non verbal)

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 2. BRAIN STORMING

An idea generation process that

specifically encourages any and all
alternatives, while withholding any
criticism of those alternatives.

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 3. NOMINAL GROUP
TECHNIQUE (NGT)

A group decision making method in

which individual members meet
face- to- face to pool their
judgements in a systematic but
independent fashion.

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 4. ELECTORNIC MEETING

A meeting in which members

interact on computers allowing for
anonymity of comments and
aggregation of votes.

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 5.DELPHI TECHNIQUE

A structured team decision making

process of systematically pooling
the collected knowledge of experts
on a particular subject to make
decisions, predict the future or
identify opposing views.

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