VISUAL

COMMUNICATION
A good picture is worth a
thousand words
What is Visual Communication?
- communication of ideas through the
visual display of information, primarily
associated with two dimensional images.

You should use:
models (an object, usually built to scale,
that represents another object in detail
Photographs



Diagrams
Graphs and charts
Video
The speaker demonstration
Multimedia presentations

Advantages of visual aids



1. Clarity: helps the audience in
understanding the topic by bringing
him/her in direct contact with objects and
things, by bringing the distant things near,
by bringing the world into the class/board-
room.


2. Retention/memory: Audio-visual
aids promote remembering by
involving the many senses of the
learners, by arousing their curiosity,
by making use of pictorial content
and by providing variety in teaching.

3. They increase the pupil's
experience of language by providing
rich variety and better quality.
4. May help fight nervousness

5. More persuasive: It is easier (and
more persuasive) for the audience to
see trends and comparisons on a
chart than to calculate them from the
raw data
Advantages of visual aids
6. They promote teacher's efficiency by
saving time and energy.

7. They provide recreation to the audience.
Visual aids involve your audience and
require a change from one activity to
another: from hearing to seeing.
Ways of presenting data
1. Flipcharts
Overhead projectors
Others
Video-tapes
Pictures
Posters
Graphs and charts
Flow charts
MS Power point presentations
A focus on designing of MS
PowerPoint presentations
Planning Your Material

Do not wait to prepare your presentation
while on you way to the training session.

At a minimum, prepare an outline of goals,
major issues to be discussed, and information to
be presented to support main themes.
Limit content to your major point
and no more than five key
supporting points.

Analyze your audience: Prepare
your content considering such things
as whether they are likely to be
friendly or unfriendly, lay or technical
in their background, and whether
they want only to listen or to
respond and contribute.

Select appropriate visual aids
and a presentation style that will
be effective in the physical setting
for your training session.

Practice with your visual aids

Talk to your audience, not the visual
aid.

Avoid passing the visual aids among
the audience