BUSINESS

COMMUNICATION
Lecture # 1
THE IMPORTANCE OF
ENGLISH IN BUSINESS
What is Business English or English
for Business?
Why has the English language
played a large part of a significant
role in the world business today?
Read the excerpt then answer these questions:
 What have NICs done in the world of
business?
 Do you think that what NICs have done in the
world of business is logical, reasonable and
practical?
 Which of these countries fare well in the
business world—Singapore or the French-
speaking African countries? Explain why.
English: The Global Language
(The Story of English, by Robert Mccrum
et. al. 1992)
 The richest vocabulary
 The most widespread mother tongue.

 The most widespread second language.

 The official international language of the

Third World.
 The language of communication and
telecommunication.
 The language of Science and Computers.
English: The Global Language
(The Story of English, by Robert Mccrum
et. al. 1992)

 The language of the world.

 The language of the airwaves.

 The preferred language of Europe.

 The official language of Europe.

The Need for Business English
 English has contributed much in the world’s
production, trade and communication.
 D. Whitehead and G. Whitehead commented, “in

life, economics is king, and everything else—

literature, music, art and even education—is only
made possible by the business activity in the
economic life of the world.”
 The relevance of Business English as a subject
should not be ignored. We all see the need to
use English in business situations—whether in
everyday business life or during our employment.
The Subject Areas of Business
English
 Business English, the language of the
international business world is simply ordinary
English related particularly to business use.
 Business English is not theoretical but a practical
one at that. You need to learn to speak lucidly
and convincingly in everyday business
conversation in the workplace, over the telephone,
or in many other different business situations—in
the public address system, television camera,
conferences, meetings, etc.
Components of Business
Communication
(Refer to the diagram)
The Basic Forms of Organizational
Communication
Directions: Fill in the blanks with appropriate
words to complete each sentence’s thoughts
and ideas.
 ______ communication is the process of
communicating without words. The most
basic of communication, it consists of
gestures, _____ expressions, spatial
relationships and attitudes. From primitive times to
the present modern time, we have used nonverbal
communication to express different emotions like
love, anger, dislike and other feelings.
There are limits to what we can
communicate without the use of words so we also
use the other form of communication--_____ that
consists of words arranged in meaningful patterns.
We arrange words according to the rules of
_____ in order to create thoughts. We transmit messages
in spoken or ______ form as we anticipate that someone
will either hear or read what is said or stated.
Business Organizational
Communication
 Business people manifest preference to oral
communication channels than the written ones. For
sharing information on a daily basis, business people
rely more heavily on oral than written communication.
 Communication is said to be the “glue” that binds the
organization together. Without communication, the
organization will not just grow but will surely perish.
It is very vital that the members of any specific
organization transmit the right information to the right
people at the right time.
Business Organizational
Communication
 Forthe success and maintenance of an
organization, organizational communications
take place through external and internal
communication channels, which may move
either downward or upward.
Features or Organizational
Communication
 EXTERNAL COMMUNICATION
 INTERNAL COMMUNICATION

 FORMAL COMMUNICATION NETWORK

 INFORMAL COMMUNICATION NETWORK

 HORIZONTAL INFORMATION FLOW

 UPWARD INFORMATION FLOW

 DOWNWARD INFORMATION FLOW