Presented on June 21

st
2014 in South Pasadena at the
EMERGENCY USA National Volunteer Conference
September 2008
Between 1994 and 2013, in the hospitals, clinics and
rehabilitation centers run by EMERGENCY, over 6 million
people received high quality medical care free of charge.
Curry Stone
Design Award
60 Minutes
SEATTLE
UNIVERSITY OF
MINNESOTA
EMERGENCY USA Board of Directors
EMERGENCY USA Board of Directors
EMERGENCY USA Board of Directors
EMERGENCY USA Board of Directors
EMERGENCY USA Staff
EMERGENCY USA Accomplishments
Medical Program Support

Since 2009, EMERGENCY USA has received $720,494 in financial support
An average of 85% is spent on programs.

Weve sponsored 54 life-saving open heart surgeries at the Salam
Center in Sudan (average cost per cardiac surgery is $2,500).
In Sierra Leone, we sent surgical supplies to help save the lives and
limbs of over 70 people and specialized equipment we provided
supported surgeries for over 900 people.
In Afghanistan, surgical supplies helped save the lives and limbs of over
90 people and surgical equipment supported treatment for over 1,300
people.
More than 350 babies at the maternity center in Afghanistan
benefitted from the medical equipment we have provided.
Local Events, 2013
An incredible variety of awareness raising and fundraising events: the
roots for EMERGENCY USA's continued growth.
In 2013, Open Heart was screened nationwide through events arranged
by EMERGENCY USA as well as general public screenings.
Volunteers organized:
Art exhibition (New York City in January),
An evening with friends to NURTURE PEACE & HOPE (Chicago in January),
EMERGENCY March Madness Basketball Tourney (WVU in March),
film screening: Back Home Tomorrow at Tufts (Boston in April),
Words Healing Wounds (Boston in June),
Music for EMERGENCY (New York City in June),
Four Core Chambers art exhibition (Berkeley, September November),
Under One Blue Sky kite-flying teams (nationwide in September),
"LUCIANO + Sleepy & Boo: Halloween 2013" Benefit (New York City October),
Rummage Sale for EMERGENCY (Chicago in November),
The Open Moment art exhibition (San Francisco, in November) and
Art from the Heart event with an art auction (Los Angeles in December).
Human Rights Advocacy
Local groups of volunteers provide the base for
domestic outreach.
University of Minnesota in Minneapolis, MN was
added to the list of active volunteer groups in: Los
Angeles, Boulder, Denver, Chicago, Atlanta,
Washington DC, New York City, Seattle and Boston as
well as university groups in Rochester, NY,
Morgantown, WV and College Park, MD.
The Online petition Give Kids in Afghanistan the
Chance to Live Without War was signed by more
than 37,000 people, and Help Provide Children a
World Without War was signed by over 2,700
people.
Over 40,000 Signatures in support of H.R. 200 and H.R. 198
Delivered in Washington D.C.

Community Outreach and Presentations
Volunteers presented at a wide range of awareness raising events
during the year, opportunities crucial to our outreach.
Events and Publicity Include:
Martin Luther King Jr. Day Celebration (San Francisco in January),
War and Public Health Forum (Chicago in March),
Dallas Georgia City-Wide Yard Sale (Atlanta in June),
U.S. delegation at EMERGENCYs Annual Conference (Livorno, Italy
in June).
University of Washington Global Health Presentation (Seattle in
December)
Presentations by Dr. Nafisa Abdullah were hosted by the World
Affairs Council, Marin Chapter on December 5th and at the
Commonwealth Club of San Francisco on December 6th.
News coverage by major U.S. media outlets include: NBC, CBS,
ABC, CNN, The Wall Street Journal, Reuters and others.
EMERGENCY USA
Social Media KPIs Dashboard
April 21 May 19, 2014

Prepared by
Laura Costantino

Overview
Effective use of compelling images in social posts drove most engagement measured
in FB shares and RTs

Paid Facebook Ads guarantee more visibility and engagement for a very moderate
budget: a total reach of more than 55 K FB users for the cost of $ 90 divided over 4
campaigns.

More effective Google AdWords campaigns drove more traffic to the website and could
be developed even more.

Twitter Ads bought via a budget Twitter gifted to us didn't show the same success as
FB Ads campaigns with impressions ranging between 3K and 4K.




Website
http://www.emergencyusa.org/
Sessions*
(*Time spent on any web page performing different actions)
Total: 4,326
MoM Growth: 60.84%

Unique Visitors
Total: 3,719
MoM Growth: 59.80%

Total Page Views
Total: 10,782
MoM Growth: 67.43%

Pages/Visit: 11.65

Duration of visit: 00:28:10 minutes





Analysis
Dramatic increase of web traffic thanks mostly to
CBS piece driving brand awareness and CBS
listing the website on CBS.com, but also to
improvements made in Google AdWords
campaigns.
Facebook
https://www.facebook.com/eusa1
Likes:
Total: 4405
New: 315
MoM Growth: 98.10%

# of people who saw E-USA posts:
Total reach: 83,368
MoM Growth - 12.94%

# of people engaging* with E-USA posts:
Total engagement: 2,099
MoM Growth: - 62.35%

* Total Number of likes, comments, shares




Top Post
Twitter
https://twitter.com/Emergency_USA
Tweets: 212
Followers
Total: 1,709
New: 148
MoM Growth: 30.41%

Retweets (RT)
Total: 495
MoM Growth: 29.29%

Favorites
Total: 230
MoM Growth: 51.47%

Mentions
Total: 241
MoM Growth: 82.99%


Top Post
Simple photo post that drove around half a million impressions.

Blog
http://emergencyusa.wordpress.com/
Visits
Total: 812
MoM Growth: 46.31%
Unique Visitors
Total: 537
MoM Growth: 57.54%
Referrals
Facebook: 121
Twitter: 54
Search Engines: 174
Emergencyusa.org: 11
Top Post
This blog post was shared 298 times on FB thanks to a FB ad
making our top post of the month. Photo helped.

Acknowledgments
Heartfelt appreciation to all who contributed to our presentations on June 21
st
, 2014:

Hawar Mustafa for sharing with us an inspiring short film featuring the program in Iraq
Maurizio Papalia for stories of work for EMERGENCY in Central African Republic & Sudan
Ed Newton for insights regarding value and quality of surgical program in Sierra Leone
Nafisa Abdullah & Masoud Farand for eyewitness reports from the maternity and surgical
centers in Afghanistan
Ed Digilio for sharing experience of the EMERGENCY international conference in 2013
Laura Costantino for slides pertaining to the Social Media and Online Outreach updates
Keely Badger for expert insights regarding international Human Rights framework
Nicol Ragland for wise and inspiring thoughts regarding imagery and social change
Eric Talbert for updates regarding EMERGENCY USAs national & international direction

And appreciation to all EMERGENCY USA volunteers and supporters out there!