Presented To:- Presented By:-

Mrs. Harleen Mahajan Tisha Sharma

Faculty, PCTE. 94972238247
Godrej Group consists of two corporate entities:
Godrej Consumer Products and Godrej Industries.
Godrej Industries Ltd. (GIL) is India's leading
manufacturer of oleo-chemicals and makes more than a
hundred chemicals for use in over two dozen industries. It also
has a major presence in food products such as refined oil and
tetra pack fruit beverages. Besides, it operates businesses in
medical diagnostics and real estate.

Godrej Consumer Products Ltd. (GCPL) is a major player
in the Indian FMCG market with leadership in personal, hair,
household and fabric care segments. Each company has
several divisions and factories. They are presently exporting
their products to 30 countries.

Started in 1897 as a locks manufacturing company, the Godrej
Group is today one of the most accomplished and diversified
business houses in India.
In 1930, Godrej became the first company in the world to
develop the technology to manufacture soap with vegetable
oils.
The Godrej Group stands in a strong position today. With
annual sales in excess of $1 billion, a workforce of
approximately 18,000, and a strong diversified portfolio,
Godrej has proven its ability to deliver strong financial
performance.


On 7th May, 1897, Ardershir Godrej gave up law and took up
lock making. Godrej and Boyce Mfg. Co. Ltd., was
established at Lalbaug, Mumbai. This was the holding
company of the Godrej Group.
Godrej began manufacturing of refrigerators in 1958.
Godrej started manufacturing Washing Machines in 1996.

GODREJ is dedicated to DELIVER SUPERIOR
STAKEHOLDER VALUE by providing solutions to
existing and emerging consumer needs in the Household
& Personal Care business.
We will achieve this through ENDURING TRUST &
RELENTLESS INNOVATION delivered with PASSION
& ENTREPRENEURIAL SPIRIT.


Godrejs Mission is to operate in existing and new
businesses which capitalize on the Godrej brand and our
corporate image of reliability and integrity .Our objective
is to delight our customer both in India and abroad.
We shall achieve this objective through continuous
improvement in quality, cost and customer service .we
shall strive for excellence by nurturing, developing and
empowering our employees and suppliers. We shall
encourage an open atmosphere conducive to learning and
team work.



Godrej Products
Consumer Products
Godrej Consumer Products Ltd.(GCPL) is a major player in the
Indian FMCG market with leadership in personal, hair, household
and fabric care segments. The company is among the largest
marketers of toilet soaps in the country and has a leadership position
in the hair colour category in India.
1. Appliances
2. Locks
3. Furniture
4. Security equipment
5. Office automation
6. Conferencing solution
7. Soaps & personal care
8. Food
9. Aircare
10. Household insecticides
11. Housing
12. Vending machine
Industrial products:
Godrej offers an entire spectrum of industrial solutions from storage to material
handling to construction to process equipment and many, many more. Whether clients
are looking for standard equipment or custom engineering solutions, the first name is
Godrej.
1. Storage solution
2. Automated warehousing
3. Material handling equipment
4. Process equipment
5. Precision components & systems.
6. Machine tool service
7. Electrical & electronic services
8. Tooling
9. IT solution
10. PLM solution
11. Medical diagnostics
12. Agro product
13. Chemicals
14. Construction material & services.







Refrigerators.

Direct cool
Frost free

Air Conditioners

Split
Window

Washing Machines.

Fully Automatic
Semi Automatic
Microwave Ovens.
Steam
Convection
Grill/combination
Solo







On March 1, 1938, founding chairman Byung-Chull
Lee started a business in Taegu,
Korea, with 30,000 won.
At the start, his business focused primarily on trade
export, selling dried Korean fish, vegetables, and fruit to
Manchuria and Beijing.
1970: Black and white TV (model:p-3202) production
started by Samsung-Sanyo.
1974: Began washing machine and refrigerator
production Samsung India strengthens its
Fully Automatic Washing Machine range.
1976. 1 millionth black-and-white TV produced.

STRENGTHS

The Company has wide range of product line.
The management is trained and efficient.
The Company has got wide range of branches within the
country.
Robust manufacturing.
Sophisticated IT connectivity with distributors.
Well-developed R&D capabilities
The Company does not go for advertising, which is one of the
biggest disadvantage of Godrej.
Its emphasis more on the advertising of office automation &
prima division.
The company is focusing many security products at a same
time.
The effective selling schemes are not available like payment
on installments.
Gifts not being so attractive. Most of the dealers prefer other
companies appliances.

Increase consumer offers.
Huge market share.

THREATS
Strong competition.
Products are not unique.
Lot of branding done by other competitors.






Ratios Year 2009 Year 2008
Current Ratio 1.47 1.38
Quick Ratio 0.84 0.73
Absolute Liquid
Ratio
0.0025 0.003
Debt Equity Ratio 0.93 0.67
Funded Debt to
Total Capitalization
Ratio
32.61 35.93
Equity Ratio 0.315 0.257
Gross profit ratio 10.675 4.947
2009 2008
Net profit ratio 5.98 4.94
Other expenses ratio 19.47 20.51
Current liability to
proprietors fund

2.109 1.86
Fixed assets to funded
debt
1.492 1.339
TITLE

COMPETITIVE ANALYSIS
OF
GODREJ WITH SAMSUNG

To study the preference towards Godrej and Samsung
Appliances.

To study the promotional techniques used by Godrej
and Samsung.

To know the awareness of advertisement of Godrej and
Samsung Appliances.


Today, for any organization or firm to survive in this competitive world
depends on its ability to be dynamic and be different from the competition
to be unique in the industry. Customer Satisfaction helps every
organization to keep the existing customer and to build new customer.
The information gathered through this research can be used by the
company to improve its services and became more customers friendly. This
can increase the goodwill of the company and its overall performance.
Thus this study is aimed to provide the management with some knowledge
about its status in market . The research also aims to provide some ideas to
improve the companys present condition.



The research methodology is the specification of method of acquiring the information
needed to structure or solve the problem. It is not considered to be the decision of facts
but also building up the data knowledge and to discover the new fact involved through
the process in the dynamic change in the society.

Talk With Dealers

Ways to determine this include:

Meeting with Dealers

Asking open creative questions about what is required.

Using a 'content mirror' to ensure understanding and show you are listening
and Interested.




The conceptual structure within which this research is conducted
descriptive in nature as it brings forward the results concerning the set
objectives, though facts, findings and enquiries; moreover it describes the
state of affairs that exists at present.

Comparative Research
Comparative research, simply put, is the act of comparing two or more
things with a view to discovering something about one or all of the things
being compared. This technique is often utilizes multiple disciplines in one
study. When it comes to method, the majority agreement is that there is no
methodology peculiar to comparative research

The data, which is collected for the purpose of study, is divided into 2
bases:
Primary Source: The primary data comprises information survey of
Competitive Analysis of Godrej with Samsung. The data has been
collected directly from dealers with the help of structured questionnaires.
Secondary Source: The secondary data was collected from library and the
company.
Sampling technique
The selection of respondents was done on the basis of random sampling.
Sampling unit
The sampling unit in this report is dealers of Godrej and Samsung
appliances.
Sample size
The sampling size of my study is 32 respondents and this sampling size
was selected on the basis of Random sampling.




The sample size of Dealers is limited to 32 because of time factor

Many of the respondents were not open with their responses.
Majority of the dealer were too aggressive in nature. Lack of
Dealers cooperation was a major constraint.

There may be error due to bias of respondents.

The behavior of the Dealers while approaching them to fill the
questionnaire was unpredictable.

Graph 1.6.1 showing the kind of business dealers are into

72%
6%
22%
KIND OF BUSINESS
DIRECT DEALERSHIP
CHAIN STORE
DISTRIBUTOR
Graph1.6.2 showing which all products they deal in

26%
25%
24%
25%
PRODUCT DEALED IN
REFRIGERATOR
AC
MICROWAVE OVEN
WASHING MACHINE
19%
32%
6%
15%
28%
WHICH BRANDS YOU HAVE
GODREJ
SAMSUNG
1FB
LG
OTHERS
Godrej Rank 1 Rank 2 Rank 3 Rank 4 Mean Mean in
decimals
Price IIII IIII IIII IIII I 0 26/32 0.8125
Quality IIII IIII IIII IIII 0 0 35/32 1.093
After sale
services
0 I IIII IIII IIII I IIII 66/32 2.062
Incentives 0 0 III IIII IIII IIII II 2.406
TABLE 1.6.4 FOR AIR-CONDITIONER
Godrej Rank 1 Rank 2 Rank 3 Rank 4 Mean Mean in
decimals
Price IIII I IIII IIII III 0 35/32 1.093
Quality IIII IIII III IIII I 0 0 25/32 0.781
After sale
services
0 II IIII IIII IIII II 57/32 1.781
Incentives 0 I I IIII IIII IIII II 73/32 2.281
TABLE 1.6.5 FOR REFRIGERATOR
Samsung Rank 1 Rank 2 Rank 3 Rank 4 Mean Mean in
decimals
Price IIII I IIII IIII IIII IIII IIII 0 71/32 2.218
Quality IIII IIII IIII IIII IIII I IIII 0 48/32 1.5
After sale
services
IIII IIII IIII IIII III IIII I 0 54/32 1.687
Incentives 0 0 0 IIII IIII IIII IIII
IIII IIII
116/32 3.625
TABLE 1.6.6 FOR REFRIGERATOR
Godrej Rank 1 Rank 2 Rank 3 Rank 4 Mean Mean in
decimals
Price IIII IIII IIII IIII I 0 0 26/32 0.812
Quality IIII I IIII IIII III I 0 35/32 1.093
After sale
services
0 I IIII IIII IIII IIII 63/32 1.968
Incentives 0 0 IIII IIII IIII IIII I 76/32 2.375
TABLE 1.6.7 FOR WASHING MACHINE
Samsung Rank 1 Rank 2 Rank 3 Rank 4 Mean Mean in
decimals
Price IIII IIII IIII IIII I IIII IIII 0 59/32 1.843
Quality IIII III IIII I IIII 0 46/32 1.437
After sale
services
II IIII IIII III IIII IIII IIII 0 73/32 2.28
Incentives 0 0 1 IIII IIII IIII IIII
IIII IIII
119/32 3.718
TABLE 1.6.8 FOR WASHING MACHINE
Godrej Rank 1 Rank 2 Rank 3 Rank 4 Mean Mean in
decimals
Price IIII IIII IIII I III 0 30/32 0.937
Quality IIII IIII IIII III I 0 28/32 0.875
After sale
services
0 IIII IIII IIII I III 53/32 1.656
Incentives 0 I II IIII IIII IIII 68/32 2.125
TABLE 1.6.9 FOR MICROWAVE OVEN
Samsung Rank 1 Rank 2 Rank 3 Rank 4 Mean Mean in
decimals
Price IIII IIII IIII III IIII IIII I 60/32 1.875
Quality IIII IIII IIII III IIII IIII I 0 41/32 1.281
After sale
services
0 IIII IIII I IIII IIII IIII III 0 76/32 2.375
Incentives I 0 IIII I IIII IIII IIII IIII
IIII III
112/32 3.5
TABLE 7 FOR MICROWAVE OVEN
22%
42%
36%
0%
MAJOR SOURCE OF ADVERTISEMENT
PAMPHLETS
HOARDINGS
DANGLERS
OTHERS
71%
29%
SEEN GODREJ
ADVERTISEMENT
YES
NO
90%
10%
SEEN SAMSUNG
ADVERTISEMENT
YES
NO
32%
68%
GODREJ ADVERTISEMENT
EFFECTIVE
YES
NO
90%
10%
SAMSUNG ADVERTISEMENT
EFFECTIVE
YES
NO
Dealers feels quality of GODREJ product is Good, but SAMSUNG.
has a better positioning in the minds of Dealers.

If a individual wants to have a Home Appliances then Samsung Priority comes on
first number.

Quality of the service provided sale after service plays an important role in keeping
the existing customers and to bring new customers.

In pricing and reliability of GODREJ S home appliances is rated very well by
most ..

Quality of the service provided plays an important role in retaining existing
customers and goodwill is created through word of mouth in making new customers.

Dealers said that, People are willing to pay more for new design and latest look.


A number of customers preferred GODREJ Due to the brand name of the company
(GODREJ).

Most of dealers said that, Customers were not happy that while they were
purchasing old look washing machine then others.

Most of the dealers prefer to sale simple home appliances because the most of
consumer want it.


Marketing.

Advertisement Both local and on television.

Enhance the quality of product.

Enhance the service level of company.

Make the Relation between dealers and company well and to be enhanced.

Models of product is look like old so it has to be modulating.

Launch the new model.

Offers & Schemes.

The study revealed the picture of Dealers perception and satisfaction
which help Godrej to encourage more people to be the
customers/consumers of Godrej.
People are not aware about the upcoming products of Godrej
Godrej have a good position in mind of dealers but Samsung has a better
position as compared to Godrej.
Company should focus on pricing policy in comparison to its competitors
because its competitors provide same products in lower rates.

The company should have to focus better design for product .

The company should focus on their after sale services.

Company Should Increase Man Power for sales.

The customer rate quality of the service as the most relevant one and
hence Godrej should maintain the quality in products and after Sale
services and should make improvements in this feature.




Many of dissatisfied Dealers asked for more information about New schemes .So
the dissatisfaction may be due to not providing the latest news about new schemes.
So the company can make use of this opportunity to retain its Dealers by providing
the right news.

The product design is not So charming As Compare to Samsung. As per survey
most of dealer discuss about it sale which Is down due to design.

Any complaint is observed from the dealers, it should be dealt quickly. This will
reduce the chance for dissatisfaction.

Company should try to Maintain competitive prices for consumers ,And should
focus on these to keep the brand image in the minds of people.

Market strategies of home appliances providers should emphasize in price strategy.

If any complaint is observed from the consumer, it should be dealt quickly. This
will reduce the chance for dissatisfaction. so the company have to a customer care
as other industries.

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http://www.articlesnatch.com/Article/Godrej-Refrigerators/599790

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http://www.articlesnatch.com/Article/Godrej-Refrigerators/790333

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http://www.articlesnatch.com/Article/Godrej/673085