Welcome to Our

Presentation
Group Members


Md. Towhidul Islam 51326047
Md. Saifur Rahman 51326056
Tasnova Arif Tanin 51326026

Eat Famous, Be Famous
Famous Food
Vision & Mission
Vision: To become the largest famous foods supplier
in the country.

Mission: Offer rich and hygienic food, convenience
delivery to customers and lowering of customer
cost. Keeping in mind that customers are the key
element in the business and meeting their
satisfaction is our core objective
Goals and Objectives
Goal:
Availability of most famous items within 6
months
Search of more famous food items according to
customers suggestion
Making a brand
Objective :
place oriented famous food items regularly
Introduction of famous food items



Future Plan
Chain Shop
Food place in different places and universities
of Dhaka, Chittagong, Sylhet

Rationale for Selecting the Topic
No quality famous food items in a place in the
university area
Disastrous traffic condition of Dhaka city
In a study we found that there is a huge demand for
famous food items
Customers look for convenience
Contract for 5 years

Our Offerings

Products:
Sweet Items:
Bogra Doi
Comilla Roshomalai
Bikrampur Misty
Tangail Chamcham
Rajbari Misty
Natore Kachagolla
Puran Dhaka Bakorkhani
Rajbari Sandesh
Juice:
Rajshahi Mango Juice
Occatioanl fruit Juice
Especial Item: Fuska, Doi Fuska
Mama Halim
Birthday Cake (Special Order Based )
At different sizes


Segmentation, Targeting & Positioning
Segmentation:
Geographic
Demographic
Psychographic
Benefits Sought

Targeting: Attractive / feasible segments

Positioning: Famous food in one place with high
quality and nice environment
FBS
( BBA, MBA, MBA-Evening )
Faculty of Arts
Faculty of Science
Segmentation - Geographic
Targets
Age:
19 60

Income:
Low Income families
Mid Income families
High Income families



Segmentation - Demographic
Occupation:

Students
Teachers
Mid Level Officers
Top Level Officers

Marital Status:
Single
Married
Sex:
Male
Female
Segmentation - Psychographic
Lifestyle:
Slow Lifestyle
Fast paced Lifestyle (do not have time to go for different
famous food places )
Attitude:
I like famous foods
I am a sweet lover

Segmentation Benefits Sought
Convenience
Quality food
Payment with debit cards
Customer survey
yes
70%
no
10%
may be
20%
Customer Response on famous food ( sample size 100 )
Price
20%
Quality
80%
Sensitivity
Pricing Strategy
Skimming Price
-Foods are not available in one place
Value Based Pricing
- High quality
Cost plus pricing
- 10% revenue will go to Authority
- Transportation Cost
Discount for high purchasing customers

Place
Food Court of Faculty Of business Administration
Promotion
Facebook Group Page
University Notice board
Banner in TSC, Central Library, in front of
different Departments


Management information system
An information system which will keep records
of all transactions.
As a result, different customer purchases can
be monitored.
Customer preferences can be well understood.
Occasional Based
Fuska
Fruit
Sweet
Supply Chain Management
Famous Food
Customer
Suppliers
Suppliers
Sweet Fruit Fuska Occasion basis
Matrivandar Rajshahi Karwan Bazar Mama Halim
Tangail Chacham Karwan Bazar Karwan Bazar

Bikampur Mistanno
Vandar
Tangail Cham Cham
ghar
Puran Dhaka

SWOT Analysis
Strength Weakness
1. Availability of Famous Food in one
place
2. 1
st
time in this market
3. Hygienic food
4. Quality Food
5. Nice environment
6. convenient place
7. Well-Decorated place




1. No institutional training for
employees
2. First time in food business
3. Quality Management
4. Break of Supply chain


SWOT Analysis
Opportunities Threats
1.Existing Food court and Boys Canteen
2. Help of University Management ( Pricing )
3. Increase in the number of Students

1.The authority can cancel the contact
anytime
2. Change in management of Faculty of
Business Administration
3. Session off
4. New business can follow us
5. price hike of raw materials
6. Political strike


Management System

Token display
Training on quality inspection

Financing
Initial Investment- Tk 5 lac
Financed By
Md Towhidul Islam - Tk 1 lac
Md Saifur Rahman - Tk 1 lac
Tasnova Arif Tanin - Tk 1 lac
Brac Bank - Tk 2 lac (11% IR)
Cost of Capital ( WACC ) is 11.6%
Financial Analysis 1
st
Year
87%
13%
Expected Revenue
Expense
NI
Financial Analysis
COGS
70%
Operating Expense
29%
Interest
1%
expense %
Financial Analysis
Year Cash inflow(tk) Outflow (tk)
0 5,00,000
1 612000
2 700000
3 800000
4 800000
5 750000
Financial Analysis
Payback Period is 0.81 years or 9.5 months
EVA is 56% in first year and 60%, 62%, 61%
and 50 % in the next four years