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FINANCIAL SERVICE INDUSTRIES

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INTRODUCTION

assets. There are seven types of service that financial services institutions may perf

ing of customer instruments (stock and bonds, for example), and guarantee of minimum fi
cial

to

s’ relationship, including billing and tax information.


(common to all kinds of companies).

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Sec 33 FINANCIAL SERVICE INDUSTRIES
THE FINANCIAL SERVICE SECTOR

es are organized by industry, where each industry is concentrated on a common lin

ons of the recent past. Labels like “bank,” “savings and loan” and “credit union” a

e first steps to reduce differences between commercial banks and thrift instituti

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Sec 33 FINANCIAL SERVICE INDUSTRIES
THE FINANCIAL SERVICE SECTOR

e through underwriting activity. They can sell securities and the insurance of ot

branch. Such cooperative arrangements enable the bank to offer a more complete lin

now takes place between sectors.

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DEFINITION OF QUALITY IN FINANCIAL SERVICES

the ever-growing capabilities of available computer hardware and software. One re

services: fiduciary responsibility; return on an investor’s investment (ROI) (from

f the customer. It includes keeping the customer’s assets safe, as well as those o

ustomer’s perception that it is being exercised. Once the customer loses faith in

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DEFINITION OF QUALITY IN FINANCIAL SERVICES

ity (the annual cost of money, in percent) from two different viewpoints—that of

I =ROI= (S-P)/P

of one year.

taxes, and the like are introduced. As the computation becomes more complex, it al

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DEFINITION OF QUALITY IN FINANCIAL SERVICES

a transaction is generally expressed in terms of the uncertainty of success, in t

ure performance.

el of risk is always associated with profitability, irrespective of the product, s

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DEFINITION OF QUALITY IN FINANCIAL SERVICES

bly low.

to reward is an important measure of quality in financial services.

d certificates too late to complete a trade, unavailability of an automatic telle

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DEFINITION OF QUALITY IN FINANCIAL SERVICES

environment, creating and maintaining uniform service of the highest level is ext

Fast, competent, friendly and high-value service from a fast-food restaurant, a dr

s, quality circles in the 1970s, and culture modification in the 1980s. Having trie

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DEFINITION OF QUALITY IN FINANCIAL SERVICES

ks in the United States fell from 14,000 to 12,000, and by 1996 to 9800—a reductio

on, ongoing efforts at productivity improvement and cost reduction have created a

significantly. Unfortunately, it also keeps customers out of the branches, where s

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Sec 33 FINANCIAL SERVICE INDUSTRIES
PROOF OF THE NEED — EVIDENCE OF QUALITY TROUBLE IN FINANCIAL SERVICES

hold customers with the quality of the goods and services available to them. The i

onal ACSI was 74.5. This baseline measure is the benchmark for comparing customer

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PROOF OF THE NEED — EVIDENCE OF QUALITY TROUBLE IN FINANCIAL SERVICES

grams, creation of written policies and procedures, analysis of quality informatio


in process; checking, balancing, verifying, and final inspection of account transac
ports, and rework of incorrectly processed work.
ssing of an item, scrap due to improperly processed or incorrect forms or reports,

rate is referred to as “cost of poor quality.” These are costs which would disappe

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PROOF OF THE NEED — EVIDENCE OF QUALITY TROUBLE IN FINANCIAL SERVICES

the purchasing behavior exhibited toward a financial services provider by a custo


eans keeping a customer as a buyer

lty and customer retention are often so


st each year, equivalent to a complete turnover in a little over 3 years.

r loyalty and poor customer retention, the costs are almost always larger than the
s to the company. Deeper analysis frequently reveals that in earlier times—say 6
a little at a time, not all at once, and in that time took substantial business a

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Sec 33 FINANCIAL SERVICE INDUSTRIES
DESIGNING WORLD - CLASS FINANCIAL SERVICES

a of great potential benefits around which a marketing effort is developed.

lop new products which bears mentioning. It is to copy competitors in introducing

of these customers, are established. Information from the listening posts helps t

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Sec 33 FINANCIAL SERVICE INDUSTRIES
DESIGNING WORLD - CLASS FINANCIAL SERVICES

accounts. While the basic transaction is the same for both customers, the require

tion must be expressed in days, minutes, or seconds. “Easy” portfolio liquidation m

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Sec 33 FINANCIAL SERVICE INDUSTRIES
CONTROLLING QUALITY AND CUSTOMER SERVICE

in terms of the features that matter to the customer— primarily the external cu

eds of internal customers.

e customer satisfaction survey process.

scale to measure satisfaction performance.

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Sec 33 FINANCIAL SERVICE INDUSTRIES
CONTROLLING QUALITY AND CUSTOMER SERVICE

at the list of questions can be narrowed to a few which capture the essence of cu

iscover best practices within the organization so as to make them the performance

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Sec 33 FINANCIAL SERVICE INDUSTRIES
THE CUSTOMER AS A SUPPLIER

e customer education, errorproofing customer input, and monitoring the quality of

count) revealed that a major cause of the condition was the occurrence of unsegr

ers. Those few customers were targeted for training.

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Sec 33 FINANCIAL SERVICE INDUSTRIES
THE CUSTOMER AS A SUPPLIER

ssist electronic entry. Requiring the customer to verify a playback of the entered

le— to correct errors quickly and to keep error costs down. The ideal is to moni

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Sec 33 FINANCIAL SERVICE INDUSTRIES
QUALITY IMPROVEMENT — THE NEVER - ENDING JOURNEY

The customer-complaint desk is a particularly effective listening post for improv

est that they are greeted by knowledgeable personnel who have available all the t

roduct (including service) quickly, conveying a sense of understanding and empathy

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QUALITY IMPROVEMENT — THE NEVER - ENDING JOURNEY

y of dissatisfaction to business colleagues who are potential customers; (4) they w

ies of scale with consolidated accounts and statements.

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IMPLEMENTING AND GETTING STARTED WITH TQM IN FINANCIAL SERVICE

quality from becoming an adjunct activity and elevates it in importance, as it sho

esignation of a chief quality officer, with responsibilities analogous to those o

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IMPLEMENTING AND GETTING STARTED WITH TQM IN FINANCIAL SERVICE

day; this is especially true in retail services. In banking, there is a fundamenta

were electronic; the figure is projected to be 60 percent by 1998. Soon, it will n

have personal computers; an even higher percentage of businesses have them. This
t 10 years ago.

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Sec 33 FINANCIAL SERVICE INDUSTRIES
IMPLEMENTING AND GETTING STARTED WITH TQM IN FINANCIAL SERVICE

y that enables it to be electronically loaded with monetary value and be relative

inancial services. There will, no doubt, be more jobs requiring higher skill level

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Sec 33 FINANCIAL SERVICE INDUSTRIES

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