A Report on Beximco

Pharmaceuticals Ltd.
Group Members:
Md. Mashroor Hasan
Umme Honey
Nusrat Nawsin Mou
Md. Raihan Uddin Mojumder
Mirajul Islam
Introduction
Beximco Pharma Ltd. Ltd. is a leading edge pharmaceutical company and is
a member of the Beximco Group, the largest private sector industrial
conglomerate in Bangladesh. The firm started operation in 1980,
manufacturing products under the licenses of Bayer AG of Germany and
Upjohn Inc. of USA and now have grown to become nation's one of the
leading pharmaceutical companies, supplying more than 10% of country's
total medicine need. Today Beximco Pharma Ltd. Ltd. manufactures and
markets its own `branded generics' for almost all diseases from AIDS to
cancer, from infection to asthma, from hypertension to diabetes for both
national and international markets. Beximco Pharma provide tablets,
capsules, dry syrup, powder, cream, ointment, suppositories, large volume
intravenous fluids, metered dose inhalers.

Beximco Pharma Ltd. : Organizational Structure
Chairmen
Vice
Chairman
Director
Managing
Director
CPM
departme
nt
Planning
departme
nt
Purchase
Departme
nt
Sales
departme
nt
training
departme
nt
Medical
services
departme
nt
Business
Research &
Development
department
International
marketing &
fine chemicals
department
MIS
departme
nt
Finance and
Accounts
department
Beximco Pharma Ltd. : Organizational Structure
Beximco Pharma operates its business through extensive departmentalization as
needed. The follwing major departments coordinate the activities of Beximco
Pharma:
o Central product management (CPM) department: CPM stands for Central Product
Management that takes care the total marketing of a product.
o Planning Department: The planning department ensures smoothness of total operation
of BPL.
o Purchase Department: The purchase department is concerned with all the purchases of
BPL. Apart from purchasing it keeps the record for tracking the costs of the company.
o Sales Department: To follow the recent management of the business world the sales
department has been completely separated from marketing department. It sets the
forecast in coordination with marketing department and upon fixation of the sales it is
the responsibility of the sales department to realize the yearly sales volume forecasted.
o Training Department: Training department is to provide the training to the medical
representatives of the company. This training is necessary to improve the quality of job-
related function.



Beximco Pharma Ltd. : Organizational Structure
o MIS Department: The MIS department is the department that takes care of total automation
of BPL. It supports the hardware and network of the company and the factory. It maintains
the automation regularly and keeps the pace with the global IT.
o Business Research & Development Department: The department began its operation for the
purpose of working on market development both domestic and international. It assists
product development and marketing of new products.
o International Marketing: It is note that BPL has started marketing its product internationally.
This department is concerned with the international promotion and marketing of BPL
finished products and basic chemicals.
o Multimedia Department: BPL is the only pharmaceutical company that has a multimedia
department. This department is helping in the promotional activities of BPL. It designs
medical videos for the doctors.
o Finance and Accounts Department: There are three sections in this department.
Treasury section
Accounts section
Cost and budget section




Evaluate and Analyze Beximco Pharma Ltd.'s
Organizational Structure
Let's examine Beximco Pharma Ltd. organizational structure:

1. WORK SPECIALIZATION: In BEXIMCO PHARMA different jobs and tasks are grouped and
assigned two different divisions or departments based on the skills or specialties in that
department. That is:
Employees in administrative units may not have the skills to work in business units.
Most of BEXIMCO PHARMAs top managers are promoted from or within the departments or divisions that have
similar functions and responsibilities.

2. DEPARTMENTALIZATION: BEXIMCO PHARMAs departmentalization is separating into two big
parts, the Business Units and the Administrative Units, each part is divided into different
departments and divisions.
Business Units has sub-units that are separated based on product departmentalization. BEXIMCO PHARMA has
separated this part into eight different areas to research and develop their own specialized field.
Administrative Units consists departments that are departmentalized by functions such as Marketing, Financial
Human Resource and Global Development.





Evaluate and Analyze Beximco Pharma Ltd.'s
Organizational Structure
3. CHAIN OF COMMAND: The chain of command is less important in BEXIMCO PHARMA LTD.
The evidences are
The authority managers impose upon their teams is kept to a minimum because employees of BEXIMCO PHARMA are
experts at what they do.
Most of the employees of BEXIMCO PHARMA work as a team. The teams take on the responsibilities to divide work
among them.
Unity of command is almost non-existent since the majority of employees are working in teams, so it may not be the
case that each person only reports to only one manager.


Evaluate and Analyze Beximco Pharma Ltd.'s
Organizational Structure
4. Span of Control:
It is important to a large degree because it determines the number of levels and managers an
organization has. Also, determines the number of employees a manager can efficiently and
effectively manage
Larger spans of control reduces costs, speeds up decision making, increases flexibility, gets closer to
customers, and empowers employees. Our research indicates that BEXIMCO PHARMA LTD. is a part
of this trend as well.
Many of BEXIMCO PHARMA LTD.'s top executives are in charge of many divisions or have a wide
range of responsibilities.
It seems that workers have to be very skillful and well trained for working in BEXIMCO PHARMA
LTD.'s departments and divisions. Employees seem to be able to work in teams, make decisions, and
execute operations without direct supervision from top management.
The company has almost 2,800 employees over the country with a tremendous amount of business
operational activities, yet its Administrative Units have only 4 departments. If the employees are not
well-trained, it would be hard to maintain smooth operation and communication throughout the
company

Evaluate and Analyze Beximco Pharma Ltd.'s
Organizational Structure
5. Centralization :
The degree to which decision making is concentrated at a single point (upper levels of the organization) in the
organization.
Decentralization :
The degree to which decision are made by lower level employees.

BEXIMCO PHARMA LTD. appears to be a fairly decentralized company.
Teams in each department/division make their own decisions in their projects based on their
knowledge and skills while fulfilling divisions and/or company's goals
Managers may rely on teams' expertise and experiences during departmental or divisional
decision making such as setting goals. Managers also oversee the teams and offer
suggestions when needed

Evaluate and Analyze Beximco Pharma Ltd.'s
Organizational Structure
6. Formalization:
Its the degree to which jobs within the organization are standardized and the extent to which
employee behavior is guided by rules and procedures.

BEXIMCO PHARMA LTD. spent great effort to make it's employees' working environment
flexible without many boundaries. BEXIMCO PHARMA LTD. has created a highly intelligent
and highly skilled workforce that is expected to achieve company goals with great deal of
freedom. It is just like the textbook says: "Where formalization is low, job behaviors are
relatively unstructured and employees have a great deal of freedom in how they do their
work."
Company SWOT Analysis
Strength:
Beximco Pharma strongly depends on technology.
Beximco Pharma has a strong brand image.
Beximco Pharma is the first company in Bangladesh to introduce ARV
drugs for HIV/ AIDS
Weakness:
Beximco Pharma imports some of their raw materials from abroad.
Nationally Beximco Pharma has low market share than Square
Pharmaceuticals Limited. Square has 17.46% share and Beximco
Pharma has 9.93% market share in stock market.
Company SWOT Analysis
Opportunity:
Beximco Pharma is a big pharmaceutical company having 2700 plus
employees. It has more chance to move forward and get more
success.
Beximco Pharma is known by national and international countries. This
is a great opportunity for Beximco Pharma to take the advantage.

Threat:
Political threat is now the biggest threat for Beximco Pharmaceuticals
Bangladesh Limited.
New comer in pharmaceutical business is always a threat for old
companies.
Conclusion
At first glance, BEXIMCO PHARMA LTD. seems to employ two types of
traditional designs in its structure. One is Functional Structure that applies
to its Administrative Units in which departmentalization is based on the
function of the departments. The other is Divisional Structure which
applies to its Business Units where each division's teams are responsible
for performance and have strategic and operational authority while the
top management acts as an external overseer to coordinate and control
the various divisions. So BEXIMCO PHARMA LTD. LTD.also demonstrates
signs of Contemporary Organizational Design.

Thank you
for your
attention