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Consumer behaviour
Gia D’Cunha
Shourabh Chatterji
Florian Bertaud
I. Generalities
Video
• Many faces of a consumer:
• A consumer is a person with: • The user
• The buyer
• its own personality • The decider
• its preferences • The influencer
• …
• its psychology
• …
• A consumer belongs to a social environment:
• A group
• A family
• A tribe
• A community
• A caste
• …
Analysis of Indian and French
needs
Internet purchase
India France
Not very much , but is Increasing:
gaining ground Now, French teenagers spent more
time on internet than in front on the
TV
Culture of bargaining
India France
Everywhere, everytime Very rare
Bargaining is very Only Flea Market where
important and popular we can deal the price (to
bargain for a low price).
Illegal
Video