Muhammad Asim

WHAT IS
STRATEGY?
Muhammad Asim
WHAT IS STRATEGY?
Muhammad Asim
WHAT IS STRATEGY?
Muhammad Asim
STRATEGY IS ALL ABOUT
WINNING!
Muhammad Asim
HOW TO WIN?
HASHIM KHANS 9 RULES TO WIN
EXACTLY SO FOR BUSINESS!
Muhammad Asim
Muhammad Asim
HASHIM KHAN
Hashim Khan is a former squash player
from Pakistan. He won the British Open seven
times between 1951 and 1958 and is
considered as one of the greatest athletes of
all times
1- KEEP EYE ON THE BALL
The idea here is to FOCUS

If you want more money, dont
pay attention to the money, pay
attention to the thing that makes
the money

If your key objectives are not in
focus at all times - you might find
yourself dangerously close to
implosion

Eastman Kodak didnt keep an eye
on the ball that was rolling the
digital way shifted eyes on many
a ballpharmaceuticals, memory
chips, healthcare imaging,
document management, and
many other fields, but the magic
has never returned
Muhammad Asim
2- MOVE QUICK TO T
The idea here is to be in a position
from where you can CAPITALIZE

T is a place on court from where
you have:
Good view of the court The
Market
Good approach for playing the
shot Your Move

Southwest airlines, stayed at T, had a
good view of the market and then
launched services with additional
benefits like friendly staff, frequent
departures and speed they have
never been in net loss after the first
year of operations
Muhammad Asim
T
3- STAY IN CROUCH
The idea here is being READY all
the time

Crouch position enables you to
reduce Time to Market

Telenor Easypaisa rest of the
industry players were not in
crouch position and they took
more than two years to launch
their respective MFS allowing
Telenor to take and later
capitalize on first mover
advantage too late to react!
Muhammad Asim
4- TAKE BIG STEP
The idea here is being AGILE

One success factor of Khans in squash
was their agility - being able to reach out
for the ball in minimum possible time and
steps saves energy!

Taking Big Steps in business involves
taking calculated risks not too difficult to
calculate though!

Beware! bureaucratic organization might
get hamstring injury or irreparable
muscular damage while trying a big leap
Muhammad Asim
5- KEEP BALL AWAY FROM OPPONENT
The idea here is to CONTROL the
game

Its all about control and possession

Coca Cola the ingredients have
never ever been copied. They
possess and Control the formula

Keep innovating! Define your own
rules of the game think Blue,
think Blue Ocean!

When youre number four or five
in a market, when number one
sneezes, you get pneumonia. When
youre number one, you control
your destiny Jack Welch
Muhammad Asim
6- HAVE DIFFERENT SHOTS READY
The idea here is IMPROVIZATION
& INNOVATION

If plan A isnt working, get to the
plan B Capability Building!

Keep your competitor confused
and unsure they will be
thinking more of your moves and
forget about what they can do
better themselves

Apple: ipod, ipad, iphone, ipod
shuffle, ipad mini, iphone 3, 3S,
4, 4S, 5, 5C takes a lot of
courage to kill your own
successful product and replace it
with your next best shot
Muhammad Asim
7- DO NOT RELAX AFTER PLAYING A
GOOD SHOT
The idea here is not to get
COMPLACENT

They were complacent with
feature phones and symbian
they thought they had played a
good stroke Nokia Failed!

Two words that have destroyed
many organizations are yes &
but

Yes our revenue has been
declining, but you see, the whole
eco system blah blah blah, last
year we were number 1 blah
blah blah
Muhammad Asim
8- SOON AS YOU CAN FIND OUT
WHERE OPPONENT WILL SEND THE BALL
The idea here is to PREEMPT

All about business intelligence and
Competitive Intelligence

The earlier you know whats up
their sleeves, the better.

and go back to T, stay in crouch,
think of a big step, keep the ball
away from the competitor, have
plan B ready, and dont relax!
Muhammad Asim
9- HAVE REASON FOR EVERY STROKE
YOU MAKE
Why are you making this
move?

Begin with the end in mind!
Muhammad Asim
ITS NOT THE GUN THAT MATTERS
Muhammad Asim
ITS THE MAN BEHIND THE GUN!
Muhammad Asim
THE MCKINSEYS 7S FRAMEWORK
Muhammad Asim
Structure

Strategy

Systems

Shared
Values

Skills

Staff

Style

Muhammad Asim
Structure

Strategy

Systems

Shared
Values

Skills

Staff

Style

THE MCKINSEYS 7S FRAMEWORK
Muhammad Asim


Hard Elements!


Soft Elements!
A Lot of focus on HRM!
The soft stuff is always harder than
the hard stuff
Roger Enrico, Vice Chairman of PepsiCo, referring to areas like HRM as opposed to
quantitative factors in Fortune, November 27th, 1995
THE MCKINSEYS 7S FRAMEWORK
SO, THE STRATEGY MOVES ON!
Muhammad Asim
Operations
Technology
R&D
Marketing
Finance
HR

Business
Strategy

Corporate
Strategy
Corporate
Strategy
Muhammad Asim
TO WIN!
THANK YOU
Muhammad Asim