Background

Name of the Joint : Imbiss

Owner : Bruce Rodrigues

Location : Bandra (W)

Product !"e : Bistro

#uisine O$ered : %uro"ean&

#ontinenta'& (erman

)*P : Pork& Beef

arget Pro+'e

,ge : -. / 01

(ender : Both 2a'e and 3ema'e

Occu"ation: *tudents& Working Professiona's and

others4

Income: 56666 and abo7e4

2eat 'o7ers

Competition:
Bird *ong #af8
Je$ #aterers
9escri"tion of the Prob'em
he Bistro has not been ab'e to achie7e break e7en
des"ite of being functiona' for o7er a !ear4
Reason

*eating #a"acit!

No Promotiona' oo's

Less o"tions for 7egetarians

Non functiona' :ours

Location
Research Ob;ecti7e


o stud! the bistro / Imbiss as a who'e < thereb!
he'"ing them in increasing sa'es
2ethodo'og!
=ind of Research
9escri"ti7e> #ross *ectiona' Research
Research echni?ue

@ua'itati7e

@uantitati7e
Data Collection Technique

Primar! 9ata #o''ection

One on One inter7iew

*ur7e! 2ethod
@uestionnaire
Design & Format

O"en ended

#'ose ended

*tructured>Non 9isguised
Type of Scale

Rating

)nba'anced
Sampling:
*am"'e *iAe > 00
Probabi'it! *am"'ing echni?ue

*im"'e Random *am"'ing

Inter7iew

#om"etitors

#ustomer Base

,7erage 2onth'! < 9ai'! *a'es

3ootfa''s

2ost *a'eab'e 9ish

Pro+t 2argins < Prices

Other 9etai's

3uture P'ans
,na'!sis of the *ur7e!
Continental; 0.21
erman; 0.2!
"talian; 0.1#
$merican; 0.0%
&eat 'o(er; 0.1#
Thai; 0.0%
$ll; 0.0%
cuisine preference
#ontinenta' (erman Ita'ian ,merican
2eat Lo7er hai ,''
,wareness
3riendsB 0CD
EomatoB 0D
,wareness
3riends
Eomato
Re'ati7es
Aware
ness
- 5 C 0 1
6
5
0
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.
-6
-5
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-F
-.
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.
5
0 0
.
5
-6
5 5
.
5
-5
0
6
.
5
-5
0
5 5
.
-F
0
6
3ood ,bmience @ua'it! Price 2enu
%)
1#)
1#)
21)
#*)
+o. ,f -isit
-st time once a week fortnight'! month'! occassiona''!
641G
64CF 64CF
645H
640C 640C 640C
645-
640C
645-
641
640C
64CF
645H
640C 640C
641
64CF
645-
64-0
646G
645H
645-
64-0 64-0
645H 64-0
6 6
646G
6
646G
6 6 6
646G
eIce''ent 7er! good good a7erage
*.)
/*)
$0areness
Jes
No
1%) 2!)
1#)
Source of $0areness
3riends Others
Eomato *ocia'
Networking
*ites
23T24+$'
23T24+$'
-isite5; .*)
+ot (isite5; 1%)
Kisited
Not 7isited
/%)
1%)
1%)
3ood
@ua'it! of
ser7ice
,mbience
Other
23T24+$'
23T24+$'
Je$ caterersB 11D
Bird song #af8B 5GD
BothB -.D
,wareness about other ;oints
Je$ caterers Bird song #af8 Both
23T24+$'
23T24+$'
2%)
2%)
#0)
%)
'i6e $7out 8e9 & :ir5 song cafe
3ood
@ua'it! of ser7ice
,mbience
Other
23T24+$'
23T24+$'
Recommendations

#uisine Preference

,wareness

,s"ects L Parameters

Increase in the o"erationa' hours

:ome 9e'i7er!

#atering
Pro;ect made b!:

Jimit *hah / 6-

Jenn! Parekh / 6C

=a"i' Jadha7 / 6G

Bhumi Jakharia / 5-

Nahid Jiwani / 06

=rishna Parmar > 0.