Helping the State Department Engage with the World

The PA Bureau vigorously pursues

the State Department's mission to
inform domestic and international
audiences and to feed their
concerns and comments back to the
policymakers.

Strategic & tactical messaging to advance & amplify the Administration's
foreign policy goals
Press briefings for domestic & foreign press corps
Media outreach & interviews
Managing the Departments website & developing web pages
Use social media to proactively engage & inform the public about foreign
policy
Maintain relationships for the Department with key organizations and
individuals who drive the foreign policy debate
Facilitate outreach of Department officials to key groups throughout the
United States
Producing & coordinating audio-visual products & services in the U.S. &
abroad for the public, the press, the Secretary
Preparing historical studies on U.S. diplomacy & foreign affairs matters
Field queries and correspondence from the general public


What We Do


WHO IS TELLING YOUR STORY

SHAPING YOUR MESSAGE

INFORMING THE UNINFORMED
PA
Traditional
press briefings
and press
releases
Interviews with
U.S. Officials
Push out
messaging via
digital and
traditional
platforms
Media Hubs
amplify
messages
overseas
Feedback to
calibrate
messaging
Information to
key validators
The Bureau of Public Affairs Amplifies and Informs Policy
by using a Variety of Media Platforms
Leading the way..


Deputy Assistant
Secretary for
International Media
Michael Ratney



Acting Assistant Secretary for Public Affairs
Mike Hammer

Press Office
Heide Bronke Fulton
Principal Deputy
Assistant Secretary
Dana Shell Smith


Public Affairs
Executive Office
Hattie O. Jones
Office of the Historian
Amb. Edward Brynn
USAID/Press
Lars Anderson
Public Liaison
Moira Whelan
Diplomacy
Center
Steve Estrada
Rapid Response Unit
Leonard Scensny
Deputy Assistant
Secretary for
Strategic Communication
Philippe Reines
Deputy Assistant
Secretary for Outreach
Cheryl Benton
Strategic
Communications
Caroline Adler
Office of International
Media
Shai Korman, Acting
Strategic
Planning and Crisis
Response Team
Melinda Masonis
Spokesperson
Amb. Victoria Nuland
Deputy Assistant
Secretary for
Digital Strategy
Victoria Esser


Office of Electronic
Information
Janice Clark


Office of Broadcast
Services
Ragini Gupta
Digital
Communications Center
and Social Media
Dan Schaub
Foreign Press Centers
Neil Klopfenstein
Deputy Spokesperson
Mark Toner
Public Affairs Offices
Press Office
International Media
Engagement
Strategic
Communication
Foreign Press Center
Rapid Response Unit
Digital
Communications
Center
Office of Broadcast
Services
Office of Electronic
Information
Public Liaison

US Diplomacy Center

Historians Office
OUTREACH DIGITAL
PRESS/
MEDIA
PLANNING & CRISIS RESPONSE UNIT
Engages Department offices and
bureaus to focus on key public
events and activities on which
they can partner with PA to
ensure full amplification across
multiple platforms and to a range
of audiences.
Ensures planning is tied to the
key strategic priorities of the
Secretary and long-range goals of
Department principals.
Connects bureaus to the various
offices within PA as planning
evolves into execution and helps
track implementation and
outcomes.
Committed to serving as
the point-of-entry for
offices across the
Department to leverage
the resources and
platforms PA has to offer
to amplify the Secretarys
and the Departments
policy priorities,
initiatives, and activities.
(your one stop shop)
PLANNING & CRISIS RESPONSE UNIT



in times of specific, acute crisis -- a
messaging and staffing process to put the Bureau in
the position to lead messaging efforts, both within the
Department and overseas, through a new Crisis
Response function.

Activates
PRESS
Getting not only a message but the right message out to the public
Press Briefings
Conference Calls
Interviews
Media monitoring
Press Releases
Release of documents pertaining to major
initiatives and announcements


OFFICE OF THE SPOKESPERSON
Victoria Nuland
Supports the President and Secretary of State by explaining
the foreign policy of the United States and the positions of
the Department of State to domestic and foreign journalists.
The office also provides logistical support and expertise to
the Secretary of State and other Department officials for
events involving media coverage/participation.
PRESS OFFICE
Supports the Secretary of States public events in
addition to those of the Deputy Secretary and other
senior Department officials.
Respond to press queries
Conducts media interviews
Monitors media for breaking international events
Coordinates special press briefings and conference calls


PRESS OFFICE

Coordinate interview requests from the national media for
senior State Department officials other than the Secretary of
State.
Proactively pitches interviews on a wide variety of issues to
national media outlets and places editorials in major U.S.
newspapers.


Amb. Ford discusses the situation
in Syria with ABC news
Christiane Amanpour (8.4.11)
Assistant Secretary Kerri-Ann Jones on
PBS Newshour re. the Keystone
Pipeline (10.10.11)
INTERNATIONAL MEDIA ENGAGEMENT
Creates and manages State Department mechanisms to
ensure accurate coverage of U.S. foreign policy priorities by
major international media.


INTERNATIONAL MEDIA ENGAGEMENT
LiveAtState is the U.S. Departments new interactive on-line
video platform for engaging with international media on top
foreign policy issues through virtual press briefings.


The office oversees the State Department's six Regional
Media Hubs which serve as overseas platforms for
engagement of foreign audiences via the media -- broadcast,
print, and internet.








U.S.-European Media Hub, Brussels - Dubai Regional Media Hub
London Regional Media Hub - Media Hub of the Americas, Miami
African Regional Media Hub, Johannesburg East Asia and Pacific Media Hub, Tokyo

INTERNATIONAL MEDIA ENGAGEMENT

Leverages social media platforms in multiple foreign
languages, advancing our mission to communicate to
foreign audiences via the media they use, and in the
languages they speak.

INTERNATIONAL MEDIA ENGAGEMENT


@USAbilAraby - Arabic
@USAdarFarsi - Farsi
@USAenEspanol - Spanish
@USAenFrancais - French
@USAemPortugues - Portuguese
@USApoRusski - Russian
@USAHindiMein - Hindi
@USAUrdu - Urdu
@USA_Zhongwen - Chinese

INTERNATIONAL MEDIA ENGAGEMENT
STRATEGIC COMMUNICATION
Supports the Secretarys events by
organizing and planning domestic and
international interviews, press
conferences, town halls and other public
events that highlight the Secretarys
priorities.
Live broadcast and webcast
Fact sheets and press releases
Hubs engage media overseas
Live tweets in English and foreign
languages
DipNote blog entries
Arrange interviews for U.S. officials
to echo messages
Amplifying the Secretarys Messages
RAPID RESPONSE UNIT
Provides a daily analysis of up-to-the minute foreign media
responses to the issues most important to U.S. government
officials.
Empower those officials to answer questions about our
foreign positions and to advance U.S. goals by providing
appropriate messaging from State and other US officials.
Creates Special Reports for targeted audiences such as the
Secretary and other Cabinet officials to cover breaking events
and reactions to U.S. initiatives.


FOREIGN PRESS CENTERS (DC & NY)
Support U.S. foreign policy by helping foreign journalists report on the U.S.,
thereby deepening their understanding of the political, economic, and social
foundations that shape our foreign policy. Accomplished via four main areas:
Briefings: Host roundtables and televised briefings with State Department Principals, officials
from other USG agencies, and outside organizations.
Reporting Tours: Organize both local 1-day and longer multi-city tours covering issues of
national and international importance. FPC collaborates with public affairs sections at posts and
regional PD offices to cover costs of longer tours, where journalists are sent from overseas.
Press Credentials: FPC issues a State Department-endorsed credential that is recognized by
many organizations in Washington and allows access to the FPC facilities.
Facilitative Assistance: FPC program officers and information specialist provide foreign
journalists information on USG policy and the U.S. in general needed for them to complete their
stories, and help arrange interviews with State Department principals and other USG officials.
DIGITAL COMMUNICATIONS CENTER
Expands the reach of U.S. foreign policy through new
media and web-based communication technology.
Maintains the Departments official blog, DipNote,
Twitter, Facebook, YouTube, Flickr and Tumblr pages.
Manages new media elements on state.gov, including
the Secretarys interactive travel map, and
www.video.state.gov
Provides support for digital platforms such as
LiveAtState, Live webcasts on state.gov and IOS
application development.


DIGITAL
OFFICE OF BROADCAST SERVICES
(yes, we have our own studio)
Operates the American Embassy Television
Network, the Departments direct satellite
connection to international TV broadcasters
and posts worldwide. Content is currently
being reprogrammed to be post and region
driven, please send suggestions to
OBSAETN@state.gov.
Produces live TV pool coverage of events
involving the President, Secretary of State, and
principal spokespeople for distribution to U.S.
and international broadcasters via fiber and
satellite networks.
Provides daily coverage of State Department
and Foreign Press Center briefings, as well as
foreign affairs hearings from the U.S. Senate
and House of Representatives.
ELECTRONIC INFORMATION
The Office of Electronic Information
and Publications manages, designs,
develops, and prepares content for the
State Department's main website at
state.gov. The EI Office coordinates
with Department bureaus/offices on
the content and means of releasing
electronic information for public
dissemination.
PUBLIC LIAISON
-domestic outreach
Create and coordinate opportunities for dialogue
between the Department of State and the American
people.
Engage civil society through briefings, conferences and
other events in Washington, D.C. and around the
country.
Central hub for receiving, tracking, and reporting
citizens opinions to the Departments experts and
leaders.
PUBLIC LIAISON:
Promoting Opportunities for Dialogue
Key Idea Leaders
National Security
Stakeholders
Think Tanks
Conversations with
America
Young People
Foreign Policy
Classroom
Multicultural
Student
Organizations
Foreign Affairs
Campus
Coordinators
Community Leaders
Diaspora
Hometown
Diplomats Program
Intergovernmental
Affairs
General Public
Fact Sheets
FAQs
General Inquiries
US DIPLOMACY CENTER
-explaining why diplomacy matters
Mission
To welcome the American people and
visitors from around the world to the
Department of State, to explain why
diplomacy matters, and to inspire future
leaders to become involved.
Vision
To be a Center for innovation, featuring
state-of-the-art exhibits that tell the
story of American diplomacy and
interactive educational programs that
prepare youth for the global challenges
of tomorrow.
Sketch of the planned entrance to
the U.S. Diplomacy Center's
museum.
HISTORIANS OFFICE
-documenting the history of U.S. foreign policy
Staffed by professional historians who are
experts in the history of U.S. foreign
policy and the Department of State and
possess unparalleled research experience
in classified and unclassified government
records.
The Office of the Historian is responsible,
under law, for the preparation and
publication of the official documentary
history of U.S. foreign policy in the
Foreign Relations of the United States
series.


NOW YOU KNOW WHAT PA CAN DO FOR YOU
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