Team 11

MP13006 Amit
MP13065 Umesh
MP13066 Satish
MP13068 Viraj
MP13069 Vishal
What is Corporate Social Responsibility?
How companies manage the business processes to produce an overall positive
impact on society
Largest private foundation in the world
Driven by the interests and passions of the Gates family
Primary aims of the foundation are (a) to enhance healthcare (b) reduce
extreme poverty and (c) in America, to expand educational opportunities
Controlled by its three trustees: Bill Gates, Melinda Gates and Warren
Buffett
It had an endowment of US$40.2 billion

Leader in philanthro-capitalism revolution in global philanthropy
Reinvent the Toilet | Bill & Melinda Gates Foundation - YouTube
Philanthropic CSR v/s Sustainable CSR
Strategic CSR (1/2)
Tata Steels Vision: We aspire to be the global steel industry benchmark for
Value Creation and Corporate Citizenship
What is Strategy?
Strategy is beyond
best practices
It is about choosing
a unique way of
doing business
Different from
competition
It helps to lower
cost or enter new
markets
Better serve a set of
customers
Strategic CSR
Includes Corporate
Citizenship
Deals with mitigation of
harmful value chain
impacts
Initiation of small
initiatives with large &
distinctive social &
business impacts
Leveraging COMPETITIVE
ADVANTAGE for creating
SHARED VALUE
Strategic CSR transforms value chain social impacts into activities that benefit
society while simultaneously reinforcing corporate strategy and also
advances strategic philanthropy that leverages area of competitiveness
Strategic CSR (2/2)
Embedding sustainability
principles into companys
vision, mission, objectives and
strategy
Creates private goods (i.e.
profits to owners) and public
goods (i.e. social benefits) by
leveraging competitive
advantage
Encourages equitable resource
distribution throughout the
society and addresses
environmental preservation
and restoration
Source: DENKA Vision Statement
Mexican Construction company
Prospered by building housing for
disadvantaged buyers
Used novel financing vehicle such
as flexible mortgage payments
through payroll deductions
Fueled demand for its construction
by meeting unsaid desire of the
masses to own a shelter
Strategic CSR : Illustrated
Multi-speciality hospital chain
6200 beds across 23 hospitals in 14
cities
Low cost and high quality service
Reconciles quality with affordability
and scale
Nobody is denied because they do
not have money
150 surgeries everyday and almost a
quarter of those are underprivileged
PSUs v/s Private
Socialistic Capitalistic
Objective measured by process Objective measured by profits
Penalized for not spending Encourage /Promote cost savings
Lack of accountability. Accountability is very high
Inefficiencies are high Stress on high levels of efficiency
Concern for environment Exploitation for profit maximization
CSR for CSR Strategic CSR
Evolution of CSR
Zameen english Part 1.mov - YouTube
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