Something Fuzzy

Pet Collective
Animal Planet
Talking Animals
PETSAMI
Earth Unplugged
Big Cat Rescue
Hope for Paws
Nylah Kitty
Mishka The Talking Dog
Pet Collective
About:
Pet Collective provides social media sites with fun, cute and entertaining photos,
videos, memes and gifs of animals. This is a haven for animal lovers and
enthusiasts.
About YouTube Page:
329,548 subscribers
Posts at least once or twice a day
Top Videos:
Most popular videos are pet parodies to hit songs.
Examples:
One Direction Parody-One Bark
https://www.youtube.com/watch?v=iWB046Y0lYI
Katy Perry Parody-California Grrrrs
https://www.youtube.com/watch?v=Cqrba2o8QWc
Posts a new video at least once, sometimes twice a day
What they are doing well:
They post something new and keep viewers coming back.
The videos are cute and fun and are entertaining, as well as fairly short and sweet which keeps the
attention span of viewers.
What we can do better:
We can include videos of different animals, while dogs and cats are extremely cute, if
we include a wider variety of animals we can potentially expand our audience.

Pet Collective
About Facebook Page
265,779 likes
Started in 2012
Content
Cute memes and videos
Videos are often but not always the same videos that are posted on the YouTube channel
Often shares links to other videos that correlate with their overall theme
Memes are sometimes funny and cute but also motivational
Post or share new content around five or six times a day
About Twitter Page
13.4K followers
Posts links to their website that show cute memes or gifs.
Retweets or tweets at least five or six times a day.
What they are doing well (on the Facebook and Twitter page) :
They are constantly posting, sharing, tweeting and retweeting through out the day so their page is
always popping up.
What we can do better:
While the Twitter page includes a lot of links and videos, it could also have more actual information on
it. Again it could include different animals and perhaps more fun facts about animals or updates on
popular animals.


Animal Planet
About:
Animal Planet is a very well known television channel that educates and
informs about the wonders of different animals and species and how they
interact with each other and their survival techniques.
About YouTube Page:
887,468 subscribers
Posts at least one video a day
Top videos are gory and violent
Examples:
Animal Face-off: Anaconda vs. Jaguar (not real but computer generated)
https://www.youtube.com/watch?v=e9xVAkQmWi4
Piranha Devours a Duck
https://www.youtube.com/watch?v=ea6DfhkY53c
What they are doing well:
Frequently posting, they seem to know what people want to see (their top
videos being pretty heavy content)
What we can do better:
Our channel should find a better balance between cute/funny videos and
entertaining videos. Our videos will steer away from the violent content
and focus more on the better side of animals.
Animal Planet
About Facebook Page:
15.4 million total page likes
Posts at least five times a day
Many of their posts are promoting or advertising their televisions shows
such as Treehouse Masters, My Cat From Hell, and No Limits.
They post video clips or memes about the shows
Some pictures or videos will have a caption/link that leads to an article on
the Animal Planet Blog website
About Twitter Page:
691,000 followers
Also includes a lot of promoting and advertising for shows
Uses hashtags that involve their shows such as, #MyCatFromHell
Also tweets facts that tie into their shows
What they are doing well:
They are doing a great job of advertising and promoting through social
media, they post constantly and create a good mixture of funny and
exciting
What we can do better:
Though Animal Planet is known for its extreme and dramatic shows, it may
be beneficial to include some videos and pictures that are a little toned
down which could expand its viewers and subscribers.

Talking Animals
About:
Provides adorable and hilarious videos of different animals talking and interacting with humans.
About YouTube Page:
979,641 subscribers
The top video is called The Ultimate Dog Tease
https://www.youtube.com/watch?v=nGeKSiCQkPw
Videos are cute as well as entertaining. They are not something you normally see.
About Facebook Page:
18,417 likes
Started in 2010
Posts are generally links to the YouTube page or to a video on the page
About Twitter Page:
1,666 followers
Sometimes posts pictures with funny or cute captions, however, most posts are just links to the videos
What they do well:
Their videos are very entertaining and cute, any animal lover would be interested in their content. Even someone who isnt obsessed with
animals would still find these videos amazing and unique.
What we can do better:
One major problem they have is that they do not post frequently enough on any of their social media pages.
We can be more consistent and steady with our posts on all our social media outlets.


PETSAMI
About
Petsami provides hilarious animal clips, videos and shows for animals
lovers of all ages.
About YouTube Page:
135,659 subscribers
Top videos are compilations or a series of clips put together in one video
Top two are:
Cute Dogs and Babies Compilation
https://www.youtube.com/watch?v=ilMzs1UHEmw
Funny Animal Compilation
https://www.youtube.com/watch?v=ufBUMhAMOmE
Posts two or three times a week
About Facebook Page:
35,000 likes
Most posts are cute and funny pictures of cats or dogs
Posts more frequently to Facebook than YouTube

PETSAMI
About Twitter Page:
10.1 K followers
Mostly posts the links to the YouTube videos, occasionally retweets or posts links to pictures.

What they do well:
Post very cute, funny, and entertaining videos and pictures on their social media outlets.
What we can do better:
Though their content is good, they need to be more consistent with their posts and post more frequently.
One thing that is really awesome and eye catching is when these pages post fun facts or articles on things you didnt know
about a specific breed or species. This not only expands the audience but creates a more interesting and fulfilling social
media page.
Earth Unplugged
About:
Earth Unplugged makes videos specifically and exclusively for YouTube about many
incredible natural occurrences. This channel explores the power of nature and its great
mysteries.
About YouTube Page:
251,695 subscribers
Posts about two to three times a week
Top two videos happen to be fascinating phenomenon's in slow motion
Cheetah vs. Greyhound-Worlds fastest dog in super slow motion
https://www.youtube.com/watch?v=jc8Hno4M0Qs
Amazing Bead Chain Experiment in slow motion
https://www.youtube.com/watch?v=6ukMId5fIi0
About Facebook Page:
7,070 likes
Almost all posts are links to the YouTube videos
There are barely any posts on this Facebook page, there is only one post from 2014
About Twitter Page:
1,450 followers
Tweets mostly videos
Posts about eight to ten times a month, which is more frequently than their Facebook page
Earth Unplugged
What they are doing well:
Their particular content is very educational and much more informative than the other channels that are
presented.
Their videos are different and offer interesting information that one would not normally think of
What we can do better:
Channel is missing out on a very good opportunity. While they post new YouTube videos fairly frequently and
have a high number of subscribers, their lack of attention towards their other media sites are not allowing
them to reach their full potential. This would be a perfect opportunity to post fun facts on twitter or funny
Earth memes or beautiful pictures on Facebook. If they put more effort into these other social media outlets
they could greatly expand their viewers and followers.
Big Cat Rescue
About:
Big Cat Rescue is a non-profit sanctuary for over 100 exotic, big cats. They rescue these
cats and provide a permanent home for these wild cats that have been abused,
abandoned, bred to be pets, retired from performing acts, or saved from being
slaughtered for fur coats, while at the same time educating the public about the
problems these cats and species face in the wild.
About YouTube Page:
154,419 subscribers
Posts around five videos a month
Top videos are about the big cats that are living in the sanctuary
Lion and Tiger vs. Giraffe
https://www.youtube.com/watch?v=7HcYJKMxpcg
Funny Crazy Big Cat Sounds
https://www.youtube.com/watch?v=pHZm52nvBB4
About Facebook Page:
160.6 K total page likes
Mostly post pictures of their cats, or birthday announcements for their felines.
They also post updates of their cats and provide a link for their website
Big Cat Rescue
About Twitter Page:
13.1 K followers
Posts very frequently through out the day
Their tweets consist of very similar, if not most of the same things they post on Facebook. Pictures and updates of their cats

What they are doing well:
Providing updates on their animals gives the viewers and followers to check their pages or websites
Non-profit organization, something thats for a good cause generally attracts people to it
What we can do better:
Something that this company could benefit from is keeping up with the latest social media trends and hashtags
For example: they could post pictures that correlate with #throwbackthursdays or #womencrushwednesdays,
things like that could expand the amount of followers they have on all their social media sites
Hope For Paws
About:
Hope For Paws is a non-profit organization that rescues abandoned or homeless animals in
need and provides care and homes for them. They provide the proper medical care and food
if and when it is needed.
This company was founded and is ran by Eldad and Audrey Hagar
About YouTube Page
314,969 subscribers
Posts mostly rescue videos and the amazing recoveries of these stray animals
Top few videos are rescue videos, very sad but also very heartwarming and beautiful to watch
the transformations
A homeless dog living in a trash pile gets rescued
https://www.youtube.com/watch?v=1Xg2G_oINqc
Nala -scared, stray Pit bull rescued
https://www.youtube.com/watch?v=llHU6opxWDk

Hope For Paws
About Facebook Page:
500.8 K likes
No particular pattern to the posts, sometimes twice a day, sometimes only once or twice a week
More posts about rescues and encouraging people to make donations
Also includes posts of updates on some of the rescued dogs
About Twitter Page:
26.3 K followers
Joined in 2009
Very similar and usually the same as the Facebook posts (pictures, videos, updates, etc.)
Twitter feed also shows the response of a lot of the followers and how supportive they are of this organization
What they are doing well:
What they do is enough to provide a large number of followers to begin with.
Posting videos and pictures of rescues keeps people interested
Posting updates on the animals allows the viewers to make connections with them and follow their progress
What we can do better:
Reach out to more people and promote the cause more, get the name out and the story shared
Nylah Kitty
About:
Nylah is a fun-loving, playful cat that is very photogenic and loves the spotlight
About YouTube Page:
440,605 subscribers
Only posts a new video every few months
They are almost always videos of Nylah or their other kitten, Bambu
Kitten Plays in Bathtub
https://www.youtube.com/watch?v=llHU6opxWDk
About Facebook Page:
420 likes
Posts videos, pictures and some memes of Nylah
Joined Facebook January of 2013
About Twitter Page:
38.9K followers
Posts cute pictures of Nylah and updates
Posts three or four times a month
What they are doing well:
Posting pictures and updates of their adorable cat
What we can do better:
They arent posting nearly enough. They could include more pictures or tweets/updates.
What would also be smart and could be really beneficial is if they created more memes of their cats




Mishka The Talking Dog
About:
Mishka is a well-known Siberian Husky who is famous for her talking abilities
About YouTube Page:
575,093 subscribers
Posts a new video of Mishka about four to five times a month
Husky Dog Talking I love you (this is the video that jump started Mishkas fame)
https://www.youtube.com/watch?v=qXo3NFqkaRM
Mishka says Bye Bye
https://www.youtube.com/watch?v=xqQzHsnGaP4
About Facebook Page:
422,612 likes
Posts adorable and beautiful pictures of Mishka and links to the YouTube videos
Posts a little over ten times a month
About Twitter Page:
17.5K followers
Posts mostly videos and some pictures
There are a few tweets from Mishka
What they are doing well:
Posting new videos of Mishka saying different things
Posting pictures and updates, giving viewers something to follow
What we can do better:
They need to post more frequently and consistently, perhaps things Mishka likes to do

Instagram
Animal Planet:
Posts once a day, sometimes every two days
Mixture of pictures and videos
Uses a lot of hashtags
Promotes shows
Nylah Kitty:
Posts once a day
All pictures include Nylah
No videos, just pictures
Mishka the Talking Dog:
Hasnt posted in a couple of months
Used to post about once a week
Some videos, mostly pictures
Big Cat Rescue:
Posts four or five times a week
A few videos but mostly pictures and a few memes
Talking Animals and Petsami:
They have barely any posts, both have not posted in months
Both have a lot of memes and cute pictures
Hope for Paws:
Very new to Instagram, only have one post
YouTube subscribers Facebook likes Twitter followers Instagram followers
Pet Collective 329,548 265,779 13,400
Animal Planet 887,468 15,400,000 691,000 29,000
Talking Animals 979,641 18,417 1,666 91
Petsami 135,659 35,000 10,100 291
Earth Unplugged 251,695 7,070 1,450
Big Cat Rescue 154,419 160,600 13,100 9,901
Hope for Paws 314,969 500,800 26,000 482
Nylah Kitty 440,605 420 38,900 16,000
Mishka the Talking Dog 575,093 422,612 17,500 10,000
What we can do to ensure a successful
launch
We need to look at the more successful organizations and follow their lead. For example: what they post, how
often they post, what social media outlet they use the most, etc.
One thing that seems to be very important and effective is consistently posting
We should frequently be posting new material whether its a picture, video, meme, gif, etc.
We shouldnt just focus on one social media site, but rather we need to frequently post new material to all of them
Another important tactic is to add variety
If we include other animals, more exotic animals, it could help keep our audience more interested as opposed to just
posting about dogs and cats (not that they arent adorable)
Example pages: Animal Planet, Earth Unplugged, Big Cat Rescue
We must keep up to date with social media trends
Examples: hashtags such as throw back Thursdays, man crush Mondays
We could use these trends and incorporate them into our material. This can create buzz and popularity among social
media sites
#vivalapetrevolution
For Something Fuzzy it might also be beneficial to work with, promote, advertise, or sponsor different
animal charities.
This could help us gain a lot of positive attention and followers
We need to provide a good mixture of posts between all of the social media outlets, however it would be
helpful and more beneficial if there was a unique thing about each outlet.
Examples: facts on Twitter, pictures on Instagram, memes and gifs on Facebook, videos on YouTube
Ideal Locations for Content
Facebook Twitter Instagram Pinterest
Pictures X X X X
Videos* X X
Fun facts/jokes X
Memes X X X
Gifs X
Contests/sweepstakes X X
Charity promotions X X X
Updates/promoting X X X
DIY projects X
Products/merchandise X X X
*YouTube would also be an ideal location for videos. If and when we do post videos on
YouTube, we should post the links to Facebook and Twitter to expand the number of viewers
Facebook:
Facebook should include pictures, videos, memes, gifs,
contest sweepstakes, charity promotions,
updates/promotions, and products/merchandise
As for videos, people seem to love anything involving animals
whether they are doing something cute, funny, or silly
For example: Petsami does compilations of cute or funny animals
Facebook is a good place for pictures and memes
The memes dont always have to be funny, sometimes they can
just be cute, motivational, or inspirational
Facebook is also the ideal place to promote a contest or
sweepstake because people can easily share links and
websites.
We could create a post that said something like, The first 20
people to like this post gets a
OR, Photo contest! Post your favorite picture of your pet with a
cute or funny caption and we will pick the best three. The winners
will receive
Another idea that might be very beneficial to gaining
followers is to support a charity and to constantly post
links, videos, and/or pictures for this charity
For example: ASPCA
http://www.aspca.org/
Aside from creating our own material to post, we should
constantly be liking, sharing, and commenting on other
videos, pictures, charities, contests, etc. We should use
our competing sites to our advantage.
As far as updates and promotions for our own social media
content, every time a picture or video is posted to one site,
we need to post a link to this material on our other sites. Or if
we have something coming up or coming out we should
constantly be advertising it and posting about it on our social
media outlets
With products and merchandise it doesnt always have to be
from us but rather good products or all pet/animal lovers
https://www.petedge.com/zpetedgemain/contentmanage
ment/home.xhtml?wec-
appid=PEDM_WEBSHOP_TR&page=D3580E862FED425A82
9F34A9BBEFBCA6&wec-locale=en_US

Twitter:
Twitter should include pictures, fun facts/jokes, contests/sweepstakes, charity promotions,
updates/ promotions, products/merchandise
Multiple times a day we should tweet something new in order for our handle to constantly come up
Fun facts and jokes are ideal for Twitter because people enjoy them, find them entertaining, and they are a
quick and easy thing to post
Pictures and videos can also be posted to Twitter however, this is not the ideal spot for them because for
videos you have to click a link that takes you to another website
One thing that is important to remember is we should not only be posting about our material,
but we should be posting and retweeting about other pages material whether its a funny
tweet or a link to an article
Another thing that we can use to our advantage is the power to tweet at people. If someone
posts a cute picture of their pet or another page posts a video, not only can we retweet and
share this but we can tweet at them which will also help our handle to constantly be on top
of the twitter feed
Hashtags are also a very big, very useful part of twitter. When you use hashtags you are
basically acknowledging a trend and joining that trend which could greatly expand our
followers
Example
Instagram:
Instagram should include pictures, videos, memes, charity promotions, and
updates/promotions
Pictures and memes are perfect for Instagram as well as quick videos
Pictures dont always have to be memes but rather a picture with a cute or funny caption
Instagram is another great place for hashtags and we should also follow common social
media trends which will allow us to penetrate the more popular side of this social media
outlet
#mondays #lazy #vivalapetrevolution
Example
Pinterest
There is an endless number of possibilities on Pinterest. There are
dozens of different categories that we could add to with our material.
Pictures and Memes
Funny, cute
Include all animals, the variety is endless on Pinterest
Memes are very popular on Pinterest
Animal costumes
Cute and funny costumes for your pet
Could also include animal costumes for people
DIY projects
Pet projects such as beds, cushions, houses, blankets, water and food bowls, etc.
Pet recipes-this includes things like dog treats, homemade cat food, etc.
Pet Activities
These are activities more for children but they are fun, educational activities that
utilizes the appeal of animals to help children learn.
We can create a Something Fuzzy board where we can post and pin
different material from all different categories. People will be able to
follow our boards or re-pin something from our board

Examples of
Memes