The phrase CSR was coined in 1953, with the publication of Bowens Social Responsibility of

Businessmen.
We need business to give practical meaning and reach to the values and principles that connect
cultures and people everywhere. - Ban Ki-moon, Secretary-General of the United Nations
International Standardization Organization
For employers, CSR is now seen as an important way to increase competitive advantage,
protect and raise brand awareness, and build their trust with customers and employees

FOCUS
Working in partnership with local communities

Socially responsible investment( SRI)

Developing relationships with employees and customers

Environmental protection and sustainability



COMPANY CSR
ASIAN PAINTS LOCAL RESOURCE MANAGEMENT FOR FARMING
COMMUNITIES
BHEL RURAL HEALTH AND FAMILY WELFARE
BROOKE BOND VETERINARY SERVICES
COLGATE PALMOLIVE SPORTS
ESCORTS LTD. AGRICULTURAL DEVELOPMENT
SAIL DAIIRY, POULTRY AND FISHERIES DEVELOPMENT
TATA STEEL RURAL INDUSTRIALIZATION
CSR MANAGEMENT:
PLAN-DO-CHECK-ACT
Plan
Consult stakeholders
Establish code of conduct
Set targets
Do
Establish management
systems and personnel
Promote code compliance
Check
Measure progress
Audit
Report
Act
Corrective action
Reform of systems
CSR MANAGEMENT STRUCTURE OF TOYOTA
KEY DRIVERS OF CSR
The shrinking role of government
In the past, governments have relied on legislation and regulation to deliver social and
environmental objectives in the business sector. Shrinking government resources, coupled with
a distrust of regulations, has led to the exploration of voluntary and non-regulatory initiatives
instead.
Increased customer interest
There is evidence that the ethical conduct of companies exerts a growing influence on the
purchasing decisions of customers. In a recent survey by Environics International, more than
one in five consumers reported having either rewarded or punished companies based on their
perceived social performance.

Growing investor pressure
Investors are changing the way they assess companies' performance, and are making
decisions based on criteria that include ethical concerns. The Social Investment Forum
reports that in the US in 1999, there was more than $2 trillion worth of assets invested in
portfolios that used screens linked to the environment and social responsibility. A separate
survey by Environics International revealed that more than a quarter of share-owning
Americans took into account ethical considerations when buying and selling stocks. (More
on socially responsible investment can be found in the 'Banking and investment' section of
the site.)
In June 2008, a survey was carried out by TNS India (a research organization) and the
Times Foundation with the aim of providing an understanding of the role of corporations
in CSR. The findings revealed that over 90 per cent of all major Indian organizations
surveyed were involved in CSR initiatives. An estimated 100 corporate foundations and 25
foreign firms are involved in CSR activities in India, but statistics on input and output are
elusive.
KEEP MUMBAI CLEAN
NGO BAZAAR
PRANAY MILAN
CHILDREN FUND
BANKING FOR OUR VILLAGE
SMALL STEPS
DROPS OF WATER
RAAHAT- EK ABHIYAAN
ITC
ITC is one of India's foremost private sector companies with a
market capitalization of over US $ 30 billion and a turnover of US $
6 billion.
ITC has a diversified presence in Cigarettes, Hotels, Paperboards &
Specialty Papers, Packaging, Agri-Business, Packaged Foods &
Confectionery, Information Technology, Branded Apparel, Personal
Care, Stationery, Safety Matches and other FMCG products.
Initiatives of ITC
E-choupal
Integrated Agriculture Planning
Womens empowerment.
Primary education.
e-Choupal
The program involves the installation of computers with Internet
access in rural areas of India to offer farmers up-to-date marketing
and agricultural information.

4 million farmers empowered,
6,500 e - Choupals installed
Integrated Agriculture Planning
ITC provides facilities to farmers to form agri-business society, pool
knowledge and rescores improve productivity and quality and reach beyond to
local markets to sell at better rates
114,428 hectares greened,
generating 51.48 million persons employment
WOMEN EMPOWERMENT

ITC has organized village women into micro-credit groups. Group
members make monthly contributions to create a savings amount.
The amount is used to extend soft loans to group members,
thereby eliminating the stranglehold of the moneylender.
The system of mandatory contribution further strengthens the
savings habit, leading to capital augmentation


ITC provides training to group members to handle bank accounts
and take their own decisions, including sanction of loans to fellow-
members and collection of repayments.
ITC in the form of seed money for self-employment activities.

Venture funds provided by ITC have already made hundreds of
women entrepreneurs. Their earnings, ranging from Rs 70 to Rs 150
per day, not only supplement household incomes but also
significantly enhance their self-esteem
PRIMARY EDUCATION
ITC is making significant contributions in its operational areas to
ensure minimization of school drop-outs by providing support to
state-run primary schools.
A total of 674 supplementary learning centers, up from 71 in 2004-
05 were provided extra coaching .
1,696 children from poor families received school uniforms.
8,969, text/exercise books.
A network of 52 rural libraries and resource centers enriched the
process of learning for these children.



THE MOTHER OF CSR
1912 - 8 hour workday
1916 - Social Welfare Scheme launched for employees
1920 - Leave with pay
1934 - Profit Sharing bonus
1934 - Tata Steel responded to earthquake in its Bihar province with relief supplies
1951 - Planned family norms promoted at community level
1970 Included Corporate Social Responsibility in its Articles of Association
1958 - 225 acre Jubilee park created for the citizens of Jamshedpur
1979 - Launched concerted rural development initiatives
SOME MILESTONES
1995- Tata Business Excellence Model makes sustainable growth a priority and has included this in
its Key Enterprises Process
1999- Tata Code of Conduct - mandates good governance ethical behavior by organizations as well
as each and every employee
1995- Tata Council for Community Initiatives provides the superstructure for CSR efforts across the
Group
2003- Tata Index for Sustainable Development - a CSR measure adopted across the Tata Group
Committed to national and global CSR principles
First signatory to UN Global Compact
Founder member of the Global Business Coalition on HIV/AIDS
Member of the Global Reporting Initiative Board
First Indian company to publish Corporate Sustainability Report as per G R I guidelines
Member of International Iron & Steel Institute Project Group on Sustainability Indicator for
Steel

Conserving Nature for Future Generations
All production units certified to ISO 14001
Town Services certified to ISO 14001
Planted -thousand trees for thousand days - as a millennium gift for future generations. The eventual count was
1.6 million
20% reduction in consumption of raw materials in the past five years
100% treatment of waste water, discharged upstream from point of collection
Greening of Supply Chain
Many landmarks in Labour Welfare
1915 Free Medical Aid to all employees and dependent family members
1917 Welfare Department set up
1956 Joint Consultation instituted with Union Management Agreement
1990 Incentive for Higher Technical Education
2001 Family Benefit Scheme
2003 R D Tata Technical Education Centre
2003 Initiated process for SA 8000 certification
2004 Completed 75 years of Industrial Harmony
2004 Inserted clause against Sexual Harassment in the Works Standing Order
Continuously augmenting Town infrastructure to promote business growth
Tata Steel and its subsidiaries provide business opportunities to ancillary units
Institutions such as National Institute of Technology, R.D.Tata Technical Education Center, and
Savak Nanavati Technical Institute provides technical and job oriented training
Promoting rural economy through natural resource management, micro financing and credit,
and training for gainful employment
Tate Steel caters to over 600 villages and several company towns, in the provinces of Orissa
and Jharkhand
Creating a ripple effect across towns and villages
FOOTSTEPS TO BE FOLLOWED