Features of a

Restaurant Business
CHAPTER 1
Lesson 2
Objectives
By the end of todays session you will be able to identify
7 Features of the Restaurant Business

1. The Concept
2. Different Styles of Service
3. The Theme
4. The Design
5. The Menu
6. The Location
7. The Name
Features of a Restaurant Business
1. The Concept
The first thing a restaurant owner needs to decide when
opening a restaurant is the Concept what type of
restaurant do they want?

What are the different concepts we discussed in Lesson 1.

Fast Food
Fast Casual Dining
Cafes
Pubs
Casual Dining
Buffet
Fine Dining
ACTIVITY 1
In groups of 3 list 3 different types of foods for
each of the following Restaurant Concepts


1) Fast Food
2) Fast Casual Dining
3) Casual Dining
4) Buffet
5) Fine Dining
Examples of Different Foods for
Different Concepts
Fast Food
1) Burgers 2) Pizza 3) Fried Chicken
Fast Casual Dining
1) Japanese 2) Chinese 3) Indian
Casual Dining
1) Steak 2) Mexican 3) Indian
Buffet
1) Seafood 2) Indian 3) Asian
Fine Dining
1) French 2) Seafood 3) Steak
2. Features of Service
Different Restaurant Concepts
with same Food Concept
For Example
Japanese







Indian

Casual Fast Food
Casual Fast Food
Casual Dining
Casual Dining
Buffet
Buffet
Fine Dining
Fine Dining
Different Concepts with Different
Styles of Service
FAST FOOD

Fast Food Restaurants emphasize on speed of
service.
Counter service only, no table service


Street Vendor KFC
FAST CASUAL DINING

Counter Service, No Table service

Usually provide customer with plastic cutlery and
paper plates


The quality of food and prices higher than Fast
Food Restaurants but cheaper than Casual Dining

CAFES

Counter Service and Casual Table Service.
(Counter Service to place your order and
waiters will serve food and drink to the
table)

Casual Atmosphere

Hot drinks are the main selling items e.g. Coffee and Teas

Cafes provide a limited selection of Cold & Hot Foods,
Sandwiches and Pastries




PUBS & BARS

Counter Service

Casual Atmosphere

Primarily serve Drinks mostly Beers, Secondary
is Food which is simple foods such as burgers,
fish and chips, steak and chips.

CASUAL DINING

Provides table service in a casual atmosphere

Provide Food and Drinks Menus

Prices are moderate- more than Fast Casual Dining
but less than Fine Dining Restaurants

Popular for Family and Friends to
enjoy a good meal together

BUFFET DINING

Self Service

Drinks Menu and Drink Service Provided

Waiters Clear Plates and Clean Table

Prices are moderate- more than Fast Casual Dining
but less than Fine Dining Restaurants

FINE DINING

Provide Full Service

Well Trained Staff (Professional)

Provide good quality foods and wines

Prices are on the high end
ACTIVITY 2
Working in Pairs refer to Activity 2 provided on
handouts and mark or X for the style of
service provided for each Restaurant Concept
SERVICE
Counter
Service
Table
Service
Self
Service
Casual
Atmosphere
Food
Menu
Drinks
Menu
FAST FOOD

X
X
X X
FAST CASUAL

X
X
X X
CAF
X
PUB or BAR
X
CASUAL DINING
X X
BUFFET
X
X

FINE DINING
X
X X

3. Restaurant Features
The Theme
Most Restaurant Concepts will have a Theme
For example
Fast Food Fried Chicken (KFC)
Fast Casual Indian
Pub Irish Pub
Casual Mexican
Fine Dining French
4. Restaurant Features
The Design
The Design should complement the Concept & Theme

For example

An Italian Casual Restaurant should give the feeling you
are in an Italian Restaurant.
An Irish Pub should feel and look like its an Irish Pub
A Fine Dining Restaurant should have fine chinaware,
glassware, silver cutlery and usually white table cloths


Fast Food
Design
When Designing a Fast Food Restaurant it should include:
A Counter
A Kitchen behind the Counter
Tables and Chairs for maximum number of customers
Bathrooms



Fast Causal Restaurant
Design
When Designing a Fast Food Casual Restaurant it
should include:
A Counter with a display of food for Fast Service
A Kitchen behind the Counter
Tables and Chairs for maximum number of customers


Caf Design
There are many designs of Cafes but generally they should include;
A Service Counter
A display of foods such as Pastries
Tables and Chairs
Coffee Counter
Bathrooms

Pub and Bar Designs
There are many types of bars such as a Sports Bar, Irish Bar, German
Bar
Bars should include;

Bar Counter
Selection of Different Beers
Dining Area with Table and Chairs
Television especially for Sports
Snooker Table (Optional)
Bathrooms
Casual Dining Restaurants
Designs

A Bar
Decorations based on the Theme e.g. Mexican,
Indian, Italian
Tables set up for Couples, Small Groups and Large
Groups
Bathrooms
Buffet Designs
When Designing a Buffet Restaurant it should include:
A Reception Area with Reception Desk
A Bar
Food Stations e.g. Soup, Salads, Meat, Asian, Western, Desserts
Space, So that there is no traffic jam when people are selecting
their foods
Tables set up for Couples, Small Groups and Large Groups
Decorations to suit the Theme e.g. Chinese, Christmas
Bathrooms
Fine Dining
Designs
When Designing a Fine Dining Restaurant it should include:
A Reception Area with Reception Desk
Fine Chinaware, Glassware and Silverware (Cutleries)
Wine Display
Very good quality Chairs and Tables
Impressionable Bathrooms

5. Restaurant Features
The Menu
A good menu should reflect the Concept, Theme
& Design

Example
Thai Food
Casual Restaurant
Example
Irish Pub


Example
Fine Dining


ACTIVITY 3
Refer to Activity 3 on your handouts and circle the
correct answers for the 3 questions about the menu
shown below.
Activity 4.
Read the Article provided on handouts Activity 4
and answer the questions below

New dining at 45 floors above Tokyo


6. Restaurant Features
The Location
The Location is very important it can make or break a Restaurant.
The location should be;

Easy to Find and Access
Parking
Safe
Attractive

7. Restaurant Features
The Name
A good restaurant name is easy to remember!

Restaurants names can be decided on either

Location
Example Sydney Caf Sydney
Theme
Example Decor is Red Red Sky
Menu
Example Chinese Chopsticks
Personal Meaning
Example Your Mothers Name Mays Kitchen



What are the 7 Restaurant Features
we have discussed today?
The Concept
Different Styles
of Service
The Theme
The Menu
The Design
The Location
The Name
Activity 5- Speaking
Imagine you had $100,000 to start your own Restaurant.
What type of Restaurant would you open?

What would be your.
Concept __________________________
Theme ___________________________
Menu (Cuisine) ____________________
Location _________________________
Name ___________________________

Present your answers to the class using the English sentence
structure provided in Activity 5.

ACTIVITY 6- English Grammar
Present Continuous Tense
Simple Past Tense
Simple Future Tense

Complete the 3 English Grammar exercises by
using the guide provided for you.
The End..

Have a Lovely Day and
Remember to always Smile