PRINCIPLES AND

PRACTICES OF
MANAGEMENT
MANAGEMENT
“Art of getting things done through and with
people in formally organized groups”

Management involves judicious deployment of

resources for the achievement of certain
goals.
CONCEPT
 Management as a discipline
 Management as a group of people

 Management as a Process
IMPORTANCE OF MANAGEMENT
 Effective utilisation of resources
 Development of resources

 Stability in the society

 Incorporating innovations

 Integrating interest groups

FEATURES OF MANAGEMENT
 Management is Universal: applicable in all the areas.
 Management has an existence of objectives
 Management is a unifying area: reconciles individual
goal with organizational goal.
 Management is a social process: it is by the people,
through and for the people.
 Management is organised.
 Management is intangible:is an unseen or invisible
force.
 Management is situational:different ways of doing
things.
 Management is an art as well as science:contains
theoretical and practical knowledge.
NATURE OF MANAGEMENT PROCESS
 Multi disciplinary
 Dynamic Nature of Principles

 Relative , not absolute Principles

 Management : Science or Art

 Management as Profession

 Universality of Management
LEVELS OF MANAGEMENT
 Top management : consists of board of
directors and chief executives. Broadly it
performs the following functions:

 To analyze and interpret changes in

management
 To establish long term corporate plans

 To formulate and approve master budget and

departmental budgets.
 To design broad organization structure
LEVELS OF MANAGEMENT
 Intermediate management : comprises of
departmental and divisional heads e.g.
marketing manager. its broad functions
include:

 Accountable for the performance of his

division
 He coordinates and controls the activities of
all personnel working in different branches or
sections of his particular department.
LEVELS OF MANAGEMENT
 Lower level management. consists of
supervisors,foremen,sales officers. Its
functions include:

 Planning day to day production within the

goals laid down
 To assign jobs to workers

 Ordering an instructing

 Advising and assisting workers by explaining

work procedures.
SCOPE OF MANAGEMENT
 Production Management :
Managing the production so as to produce right
goods in right quantity at the right cost and at
the right time.
 Marketing Management :
Identification of consumers needs and supplying
them goods which can satisfy those wants.
 Financial Management :
Ensuring right amount and funds to business at
right time at a reasonable cost.
 Personnel Management :
Selecting , compensating etc human resources at
right time in the enterprise.
SKILLS OF A MANAGER
 Technical skills: ability and knowledge in using
the equipment and the inter relation.

 Human skills: ability to work effectively with

other people

 Conceptual skills: ability to see the whole

organization.

 Diagnostic skills: getting quickly to the root

cause of the problem
FUNCTIONS OF A MANAGER
 Formulation of Plans : Short and Long
 Providing direction

 Combining the efforts

 Forming PR

 Analysing / Researching

 Controlling

 Motivating
OTHER FUNCTIONS
 Performance appraisal
 Acting as a Linking Pin

 Handling disturbances
EFFECTIVE MANAGER
 The person
 The process

 The result