CENTAUR ELEVATOR

COMPANY INDIA LIMITED

[CECIL]
Better Business Means Better
Customer Satisfaction
WHAT IS CENTAUR?

 BRIEF HISTORY:
§ Indian Market Penetration:1945
§ 100% Wholly owned company:2000
 BUSINESS STRATEGY:
§ Technically Superior Product.
§ Low Prices.
§ According to customer
requirements.
 Target Market:


 Pro d u ct & S e rvice s.








FACTORS OF INDIAN
MARKET
Complimentary Industry:
 Construction Industry.
Type Of Elevators :

 Double speed, Single speed,

Hydraulic, Gearless, Geared, Low
Rise, High Rise, Medium Rise.
Customers :

 Builders, Commercial Complex,

Residential Complex, Govt. Offices.
CENTAUR IN INDIA
 Product Launched:

C-001 C-300p
Primary Target Secondary Target
Lo w & Mid rise Mid & High rise
segment segment
(DEVELOPED IN (MANUFACTURED IN
TargetPROJECT)
SWATCH Of Centaur:
SOUTH EAST ASIA)

 20% market share & 50 units pa.


STUDY ON THE LOSS OF
CUSTOMERS
EIGHT FAILURES TO STUDY:


MANOCHA BUILDERS :


Ø Failures: Poor co-ordination of installation

work.
Ø Consequence:
§ Delay to Deliver
§ Loss of Potential Customer.
Ø Recommendations:
§ Co-ordination with out sourcing agent
§ Cut short the delivery time
§ Try to deliver the customer at the right time
at right place
RAGNIK EXPORTS

ØFailures: Lack Of Technological

Advances
ØConsequence: Losing Potential
Customer.
ØRecommendations:
 Should try to produce the
elevator that are in demand in the
market ASAP
Ø
BUILDING SOCIETY
DWARKA

Ø Failures:Lack of reach & Maintenance

Pricing
Ø Consequence:
§ Losing out to Local Contractors
§ Offering services at lower rates.
§ Further loses.
Ø Recommendations:
§ Provide good product quality
§ Should not compromise with the quality
§ Outsource the maintenance service
§ Reach out to people through service
outlets.
Everest Transmission Pvt.
Limited:

ØFailures: Imported Chinese Product

Fails To satisfy customer.
ØConsequence: Losing out the
contract.
ØRecommendations: Delivery of
perceived quality value of
customer
Ø

Krishi Bhawan

ØFailures: Quoting of high prices for

Govt Projects.
ØConsequence: Losing out to Players
quoting low prices.
ØRecommendations:
§ Good service at low price with high
reliability
§ Convince Govt. Dept.
Centre Stage Mall

Ø Failures: Poor Delivery & Installation

Service.
Ø Consequence:
§ Lowering of services offered &
§ Losing of contract & liability
Ø
Ø Recommendation:
 Cut short the delivery time
§ Try to deliver the customer at the right
time at right place
§ Do not compromise with quality
§
DMRC
ØFailures: Quoting of high prices for
Govt. Projects
ØConsequence: Losing out to Players
quoting low prices.
ØRecommendation:
§ Understand the customer’s need
§ Try to produce things that you can
produce locally

AFNHB
ØFailures: Poor Maintenance &
Services.
ØConsequence:
 Loss of goodwill & customer
dissatisfaction resulting to assault on
employee.
ØRecommendation:
§ Provide proper service to customer at
right time
§ Try to give optimum customer
FACTORS INFLUENCING
CUSTOMER DECISION.
Factors affecting loss of
sales
Recommendations &
Conclusions
 Steps to regain customer
satisfaction


1.Maintenance and services

2.Quality
3.Reliability
4.Price
5.Restructure the out-sourcing
strategies.
6.Use of latest technologies.
7.
THANK YOU
Presented by –
Amardeep Bardhan
Rijo Mathew
Varun Mark Sharma
Vaibhav Jaiswal