2 2

iPad
3
I
N
T
E
R
N
A
L

F
A
C
T
O
R
S

E
X
T
E
R
N
A
L

F
A
C
T
O
R
S

STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
S W
O T
HARMFUL
To achieving the objectives
HELPFUL
To achieving the objectives
Strong Brand value
Own Logistics Arm e kart
Own Online payment
Own Marketplace model
Investor driven
organization
Secretive&Political Culture.
Excessive focus on
expanding customer base
Online fashion and apparel
business
Providing logistics services
to its competitors.
Growth in online retail
sector in India
From competitors like
Amazon,
Snapdeal,
Infibeam,
Indiaplaza,
Homeshop18
STRENGTH

Brand,service
Online discovery
Inventory Mgmt
Self delivery n/w
Supplier relation
Innovation,technology
WEAKNESS

No ctrl of small orders
Free shipping costs
Less reach compared to
physical book stores.
Global reach.
OPPORTUNITY
Untapped mobile users
Cover all parts of India
Tie ups with Book fairs,
education institutes.
Enter new untapped
global markets
Self e-publishing
THREAT
Low internet penetration
Less usage/preference of online
buying
Small value orders in
remote areas with
high delivery costs
New retailers will enter



Internal
Analysis
Mobile consumers
marketing to educate
Reliability to customer
Save costs and provide package
deals for higher value orders.
Enhance brand loyalty, customer
service and build on delivery and
supplier n/w.
Provide mobile platforms.
Increase the reach.
Target students and education
sector.
Enter new attractive global
markets. E.g. Srilanka.
Tie up with authors to
acquire rights.
Minimize small orders.
Promote other mediums of buying
like mobile, telephone or may be
small retail outlets.
Expand to new untapped markets
and acquire
small players.

Tie up with educational
institutes for providing bulk
orders to students/schools.
Reduce delivery costs with
widespread warehouses and
promoting high margin
e-books.

External
Analysis
6
Large supplier
base.
Decreasing
popularity of
printed books.
Traditional book
stores.
Advent of E book
readers like I Pad
and kindle
Presence of
multiple players
& traditional
retail stores.
Cheap old/used
book vendors.
Low capital
investment.
High
technological
intensive
players.
Threat of new
Entrants
(Moderate)

Bargaining
Power of Buyers
(High)



Bargaining
power of
Supplier
(Low)


Threat Of
Substitutes
(Low)

Rivalry Among
Competitors
(High)
Low entry
barriers
Huge market.

7
8 8
9 9
10 10
11 11
12
Orange Variants
Sticky Notes
13
14
15
16
17

19
21
22 22
7PS OF FLIPKART
33
34
35
38
http://www.pluggd.in/flipkart-story-ecommerce-differentiator-297/

http://blog.flipkart.com/

https://www.flipkart.com

http://www.thehindubusinessline.com/todays-paper/tp-new-
manager/article2507045.ece

http://www.iamwire.com/2012/02/flipkart-is-all-set-to-buy-letsbuy-com/

http://www.guardian.co.uk/books/2009/apr/22/books-india-china

http://www.sramanamitra.com/2010/10/04/building-indias-amazon-flipkart-ceo-
sachin-bansal-part-1/

http://www.slideshare.net/VarunAthreya/flipkart