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Event Management
Presented by:
Paul Laemmle
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1988 - 1991 SUN INTERNATIONAL (JHB Head Office)
Sport Promotions Executive Involved in co-ordination of following:
Million Dollar Golf Challenge,
Royal Swazi Open (Sunshine Tour event), Wild Coast Sun Challenge (Sunshine Tour event)
Sun City Marathon, Sun City Triathlon
National Club Rugby Sevens, National Club Sixes Cricket Tournament

1991 - 1994 EVENT MANAGEMENT
Event Management Consultant Involved in sponsorship marketing, promotion and publicity campaigns and
event co-ordination:
Investec Bank Corporate Golf Days
Colgate SA 15km Championships, Liberty Life Corporate Relay, Maize Power City-to-City Marathon
Slow-Mag SA Triathlon Championships, Iron Man Triathlon
National Club Sevens Rugby Tournament

1995 - 1998 PGA TOUR OF SOUTHERN AFRICA
Marketing and Communications Manager Responsibilities included:
Media liaison
All written communication (press releases, newsletters, Web site content)
Management of Media facility at World Cup Golf, Million Dollar Challenge and Sunshine Tour events)
Internal and external communication
Tournament marketing, Sponsorship packaging
Developing of media rights (TV, Internet, print)
Design and implementation of PGA Tour corporate identity
PGA Tour Internet site (www.pgatour.co.za), PGA Tour Yearbook (Champs Golf)
PGA Tour Annual Calendar, PGA Tour Media Guide
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To be covered
Event conceptualisation
Venue identification
Event planning
Human resources
Event implementation
Revue and improvement


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Event conceptualisation
Event development
The need for the event
Key stakeholders
Target market
Format
Sustainability
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Event concept task
Create an event concept.
Identify reasons why you
feel this would be
successful.
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Venue identification
Considerations when
selecting a suitable site
for your event (location,
facilities, safety,
community.)
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Work task 2
Extend the previous work task
to cover site selection. Identify
a suitable site with reasons for
its suitability and prepare a
site map to show the layout.
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Event branding
Marketing concepts and
how they can be adapted
for sporting events.
The importance of brand fit
for competitors, spectators
and sponsors
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Event branding task
Create the event brand and
the thinking behind it.
Develop an event logo and
identify potential sponsors
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Event planning
Management structure
Scheduling and timetabling
Budgeting
Permissions
Health and safety
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Event planning task
Create a scheduling
document in the form of a
spreadsheet to be used as
the key management tool
when implementing your
event.
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Human resources
Team building (gathering competence)
Ethos of volunteerism
Volunteer selection and appointment
Training
Reward

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Human resources task
Identify the source of your
volunteers and create a
reward system that would
motivate your team.
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Event implementation
Implementation of the event
schedule with reference to
quality control and
observation of best
practices.
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Event implementation task
Attend a major event and
complete a report on the
standard of implementation.
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The review process
The analysis of a completed
event with identification of
weaknesses in implementation.
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Review task
Attend a major event, identify
planning, branding and
implementation weaknesses
and provide recommendations
for improvement
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Summative assignment
Create and implement an event,
following the processes covered in
the facilitation.
Produce a portfolio of evidence
showing the successful planning
and implementation of the event.
(Evidence must be professionally
presented and can comprise of
documents, photographs, video
clips.)
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Demonstrations
Managing chaos
The importance of good communication
Dealing with diversity
The danger of entitlement
Creating a supportive work environment

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