T E C H N IQ U E S .

O F C A T E G O R Y
LA YO U T S A N D D E S IG N

PRESENTED BY:
HIMANSHU SHARMA
MEENA CHAUDHARY
TO DEFINE A CATEGORY LAYOUT – firstly,
we have to define our category

GROCERY

Products in this category:

Bakery
Deli/meats
Sea food
Fruits and vegetables
Beverages
Staples
Dairy products
Frozen items
 Definition of category

• A category is a group of similar or

related products which a customer
would ideally like to find together in
a store.


• Categories are mainly used as

organizational aids to better
manage and monitor predefined
groups of products.
 OBJECTIVE OF CATEGORY
LAYOUT(GROCERY)

• Be able to navigate through the grocery

store identifying items to choose and avoid
in each aisle.
• Be able to effectively read food labels and
choose foods accordingly.
• Increase traffic flow, and guide shoppers
through the entire sales space.  
• Category layouts should encourage
customers to discover new products and
specialty items.
• A good category layouts increase customers’
shop time, incremental sales and
 CATEGORY LAYOUT TECHNIQUE
CONSIDERATION

• Space planning
• Assortment planning
• Visual merchandising to increase good product
visibility.
• High margin items should be placed in high
traffic areas.
• High demand items should be placed in low
traffic areas.
• Complementary items should be placed near
each other.
 .

• Larger food departments should be placed in

lower traffic areas and related food categories
departments should be placed near to each
other.


• Meat products should be placed at the end of the

store and it should be near to the frozen food
section/department.


• Impulse items should be placed near to billing

counters.


•
 QUESTIONS RELATED TO CATEGORY
LAYOUT(GROCERY)

 Managers and owners of grocery stores need to

match the correct grocery store layout to their
store type.   


 Question that arises are:



Q1. What is my store type?

Q2. Who are my target customers?

Q3. How much shelf space is to be allotted to each

 category?
Q4. which are my high margin products?
 CATEGORY LAYOUT AND DESIGN

• Traditional( straight floor) category

layout
• Grid layout
• Free flow layout
• Racetrack layout
• Mixed upscale layout( Free flow +
Race track)


•
 Grocery Category layout in
stores
 General store grocery layout


• Traditional category layout or straight floor

layout is used by the retailers who started
a small scale grocery business at the initial
stage
• Unorganized, motive is to fill the shelves with
the products
• Do not define the category in a broad
manner
• They focus on canned products, dry food
items, non perishable goods and day to day
requirements of the customers.
 General grocery store(straight floor
layout)
.

Canned food items
Canned food

Bakery goods
items

Cereals and staples

goods
Specialty grocery stores

• The specialty grocery stores includes the

gourmet food stores, natural and organic
food stores, health food stores, meat and
sea food stores, fruits and vegetables
stores, bakeries, and candy and nut
stores.
• Organized and use free flow category
layout and grid layouts.
• Keeps the category in a broad manner
• Deals in perishable and non perishable
goods
• For example – blue moon stores dealing in
natural and organic foods, Bismillah
Specialty grocery store (Grid
layout)
 Supermarket grocery store
• A supermarket grocery store contains high
variety of grocery products
• It includes bakery products, staples, dairy
products, canned food, frozen food,
baking items, fruits and vegetables,
unprocessed food, snacks and meat
products and are beautifully organized
and assorted.
• It also includes other day to day usable
products like kitchenware and homecare
products
• It usually have large aisle to walk
throughout the store, grocery products are
 Supermarket grocery
store( Racetrack layout)
 Grocery store with mixed
layout
• It includes the combination of free flow and
race track layout.
• If the target is upscale customers, then the
grocery store layout might need to include a
combination of free flowing departments and
a modified racetrack design.  
• Free flowing areas allow more customer
interaction, which along with the expertise
required for this type of operation often
appeals to upscale customers.
• The upscale grocery store layout may include
more entertainment & design elements
which are also intended to lengthen the time
a customer spends in the store.
• These elements contribute to a pleasant
Grocery store mixed layout( free flow +
racetrack)

BAKERY CANNED FOOD MEAT

VEGETABLES
FUITS AND
FROZEN FOOD

SNACKS

PRODUCE

PRODUCE
BEVERAGES
CHECKOUT
 Hypermarket grocery store
• Hypermarket offers a huge variety of
grocery products in wide assortment
• It usually involves the mix of grid layout and
racetrack layout which involves the
connectivity of various departments
• Grid layout is used to provide large aisles to
walk throughout the store, it is customer
tendency to walk through every aisle in
parallel to get something desirable, so
aisles offers a better visibility of products
and walking space in a hypermarket
• Fully organized
• For example – Food Bazaar
•
Hypermarket grocery store layout( Grid +
racetrack)

DELI/ MEAT ORGANIC FROZEN FOOD STAPLES

FRUITS AND
VEGETABLES

SNACKS

GROCERY AISLES

GROCERY AISLE
GROCERY AISLES

GROCERY AISLES

GROCERY AISLES

GROCERY AISLES
BEVERAGES

DAIRY PRODUCTS
Conclusion

• Category layout helps to increase the

product sales turnover


• It makes the customer shopping convenient.



• Category layout is necessary now a days

due to the increased competition between
the similar products and to define all the
products together with similar function.


• It also defines the difference between the

stores and their products.

 .

THANK YOU AND HAVE A

NICE DAY