Target Market Unhealthy (Underweight & Overweight) People of Urban Areas

Target Place Lake Areas, Playgrounds, Parks, School Areas, Recreational

Places, Public Events, & Other Public Places
Sample Size 15,000 per 6 months
Launching Date April 07, 2015
Action Plan Reaching to the Samples
Measuring BMI & BP
Mentoring regarding healthy food habit
Informing how Knorr will help them for better health
Suggestions regarding health through pamphlet
Providing a cup of Knorr soup
Execution Hour 1 Week per Month
Knorr helps families make meal times special, nutritious,
tasty and healthy.
Knorr-THE TASTE FOR HEALTH project aims at promoting
healthy living with proper nutrition.
Through this project well increase health awareness
among people & give them suggestions for healthy food
habit.
People will also learn about how Knorr which is
preservative free, low on sodium & cholesterol, can be a
healthy, wholesome and delicious food options against Junk
foods.

Increasing Health Consciousness
Reducing Health Complexities
Development of Healthy Food Habit
Enhancing the Brand Image
Ensuring Business Growth
Project Duration 6 Month
Interest Rate 12%
Total Cost = Tk. 12,16,000
Total Benefit = Tk. 13,25,207

NPV = Tk. 1,35,875
IRR = 13%
ROI = 9%

Social Media Page
Community Engagement
Program
Mobile based Marketing
E-mail Marketing
Billboard
Back Seat Laminated Sticker



Projected Cost
Particulars Amount (in Tk.)

BIM &BP Machine 40000
Employee Costs 7 person* Tk.10000*6month 420000
Transportation Costs Tk.500*42days 21000
Product Costs 15000pieces*Tk. 40 600000
Pamphlet Costs 15000piece*Tk.3 45000
Miscellaneous Costs 90000
Total Cost 1216000
Projected Return
Month
1 2 3 4 5 6
Sample Served 2500 2500 2500 2500 2500 2500
Expected Response 2500 person*3% 75 150 225 301 376 452
Sales 250 person*1 piece*Tk.40*21day 63000 126094.5 189283.6 252567.6 315946.4 379420.3
Month Cash Outflow Cash Inflow Net Cash Flow Discounted Cash flow @12%
0 40000 0 -40000 -40000
1 196000 63000 -91000 -90144.63621
2 196000 126094.5 -69905.5 -68597.50856
3 196000 189283.6418 -6716.35825 -6528.739609
4 196000 252567.5672 56567.56721 54470.51658
5 196000 315946.4186 119946.4186 114414.1598
6 196000 379420.3382 183420.3382 173315.9287
Total
1216000 1326312.466
NPV
136929.7206
IRR
13%
ROI
9.071748825