Maggi Mania

Presented By :
Group No. 10, Section-B
Harish u!ar "anghe#$1%0&'(
Saesh Nai)$1%1*1(
Shi+endra Gupta$1%1%&(
Srinidhi S$1%1&1(
,S Sindhura Sun)ara$1%1-&(
.ate: '1
st /ug '01%
Company Profle : Nestle

Founded in 1867 in Geneva , Switzerland by Henri Nestle.

First product was Farine actee Nestle! w"ic" was an in#ant cereal #ood.

$orld%s lar&est and 'ost diversi#ied #ood co'pany o##erin& over 8((( products
&lobally.

)t "as around *,81,((( e'ployees worldwide and operates +*( #actories in

appro,i'ately 118 countries.

So'e o# t"e #a'ous brands o# Nestle are - .a&&i , Nesca#e , .il/ybar , .ilo , 0it10at
, 2ar13ne , .il/'aid , Nestea , Nestle .il/ , Nestle Sli' .il/ , Nestle Fres" N!
Natural 4a"i and Nestle 5eera 6aita .
Nest#e 0ndia 1td.

Nestle entered )ndia in 171* and started tradin& as 8"e Nestle

9n&lo1Swiss :ondensed .il/ :o'pany ;<,port= i'ited.

.ost o# Nestle )ndia products co'e #ro' its parent%s stable ,

"owever t"ey are tailored ;)ndianised= to suit local tastes.
2he Nood#e 0ndustry

)nstant Noodle )ndustry is &rowin& at rate o# >(? @o@.

)ndia consu'es around 7(((( tonnes o# Noodles every year.

.aAor players are- Nestle, HB, )8:, Nissin, GS0 and Crivate abel 2rands.
85%
0.03
0.02
0.04
0.03 0.03
Sales
Maggi
Top Ramen
Tasty Treat
Yippie
Foodles
Private
Brands
Maggi and 0ndia

aunc"ed in )ndia in 178>.

Has been t"e 'ar/et leader #or al'ost t"ree decades.

)ts 'ar/et s"are "as been declinin& a#ter t"e entry o# players li/e
)8: , HB and ot"ers.
2005 200 200! 2008 200" 20#0 20##
80
82
84
8
88
"0
"2
"4
"2.3
"#."
"#
88.#
8"
85.!
85
Maggi's Market Share Over the Years
Strengths
1.Nu!ero 3no 4rand $' !inute Maggi
Nood#es(-Mar)et #eader.
'.Synony!ous 5or Nood#es.
6ea)ness
1.1ac) o5 aggressi+e !ar)eting 5or
+ariants o5 Maggi Nood#es.
7pportunities
1.8eady to eat !ar)et $9sti!ated to
reach ':00 crores 4y '01;(.
2hreats
1. <o!petition 5ro! se+era# 4rands.
'.,ariety see)ing attitude o5 the youth.
S672 /na#ysis
/nso55=s Mode# 5or Maggi :
P89S9N2 P87.3<2 N96 P87.3<2
P89S9N2
M/892
Mar)et penetration:
Pro+iding goodies and creating a Mascot to attract )ids.
/ggressi+e !ar)eting 5or /tta Nood#es.
>ree sa!p#ing 5or /tta Nood#es and other ne? +ariants.
Product .e+e#op!ent:
1ine e@tension $non-+eg 5#a+ours(.
N96 M/892 Market Development
$%
.i+ersi5ication:
N/
Product 1i5e-<yc#e o5 Maggi
Maggi=s
current
stage
Mar)eting Strategies >or Maturity Stages:

.ar/et .odi#ication

Croduct .odi#ication
Auestions:

$"at co'petitive strate&ies s"ould Nestle ta/e to arrest t"e

declinin& 'ar/et s"are D
/ns?er : <,pandin& total 'ar/et de'and by tar&etin& new
custo'ers as Noodles 'ar/et is &rowin& at >(? annually.

<ontinuedB.

Su&&est strate&ic decisions to 'aintain t"e leaders"ip position D

9nswer - Cree'ptive 4e#ense wit" &uerrilla action by intense
pro'otional blitzes.
Nest#e Start Hea#thy Stay Hea#thy 4reast5eeding ?ee)
'01%:
THANK YOU