SUBMITTED BY: GROUP 2

AMAN ANSHU(13PGP061)
ARNAB SEN (13PGP069)
DUSHYANT PANDA(13PGP078)
KRITIKA SWAMINATHAN (13PGP087)
PUNEET MANOT (13PGP102)

Smartphones Accounted for 57.6 Percent of Total Sales in Fourth
Quarter of 2013.
The worldwide mobile phone market is anticipated to see a 3%
year-on-year growth in 2014 down from 6 percent in 2013 ,9 percent
in 2012 and 13 percent in 2011.
Smartphone market is forecasted to touch 23.6% growth
Smartphone growth in mature markets such as North America and
some Western European markets are driven by replacement sales.
Smartphone growth is heavily dependent on emerging markets,
notably China which forms 29 percent of global smartphone
shipments.

Worldwide Smartphone Sales to End Users by
Vendor in 2013 (Thousands of Units)
Company 2013
Units
2013
Market
Share (%)
2012
Units
2012
Market
Share (%)
Samsung 299,794.9 31.0 205,767.1 30.3
Apple 150,785.9 15.6 130,133.2 19.1
Huawei 46,609.4 4.8 27,168.7 4.0
LG Electronics 46,431.8 4.8 25,814.1 3.8
Lenovo 43,904.5 4.5 21,698.5 3.2
Others 380,249.3 39.3 269,526.6 39.6
Total 967,775.8 100.0 680,108.2 100.0
Major
Players
Apple Supply Chain
Customer comes first, cost cutting comes second
Since Apple has retail stores, the company can make demand
forecast easily.
Apple is able to increase the inventory turnover by decreasing
average inventory
Apple's product life cycle is longer than seasonal items so that
Apple is not easily affected by seasonal factors
Since demand of products can increase rapidly during this period,
Apple orders products by air instead of sea.
simplifying product process is a good strategy to eliminate
unnecessary product lines.
U.S
China
Europe
Asian Countries
Assembly in
China
Intermediate
warehouses via
FedEx etc.
Online Store
Warehouse
facility
Retail Stores
Warranty Return
Trade in Program
Recycle Program
Direct Sales Force
Wholesalers,
Retailers,
Network Carriers
SOURCING MANUFACTURING WAREHOUSING DISTRIBUTION
RETURN