BITC

Video Case on Structured Dialogic Design

Plus
Taxonomy of IT Consulting, IT Services
and Outsourcing



Dr. Surinder Batra
sbatra@imt.edu

Typical Consulting Framework
Approach the Client
Deliver Business Results
Collaborate to select the Solution
Design Solution Options
Understand the Clients Situation
Visualize Success
Negotiate the Relationship
From: <CWAaleco@aol.com>
Date: Fri, Oct 22, 2010 at 9:05 PM
Subject: video
To: batra.cimi@gmail.com
Cc: trflanagan@aol.com

Hi Surinder:
How are you doing? I just thought of our work together a few years ago and decided
to connect with you. Also my colleague Tom Flanagan expressed an interest to
connect with you about some international initiative.

I would like you, if you have 10 minutes to spare, to look at this video presentation of
the work we did with Israelis and Palestinians in Cyprus last summer and let me
know what you think of it:

http://www.youtube.com/watch?v=E7NSjhZno80

I am curious to know, since you have experienced the process, if this video makes it
more understandable.

Thanks,
aleco
3
Key Learning from the Video
Co-creation of Solutions with Shared Ownership
through Structured Dialogic Design

Three Co-laboratories
Vision Tree (Describes ought to be)
Wall of Obstacles (can be, provided
Action Agenda (will be, and how!)

Tear down the wall of obstacles and nurture the
vision tree

4
Key Learning from the Video (contd.)
Triggering Questions
Cogniscope Software
Contextual Relationship
Deep Drivers
A Cycle
5



What is Cogniscope?
6
7
What is Cogniscope?
A set of methodologies
for understanding & structuring complex
problems in organizational and social
situations
8
Basic Philosophy behind Cogniscope
No single stakeholder understands the
totality of a situation
It is important to gather the individual
knowledge of all stakeholders and
synthesize the same into group knowledge
9
10
B
A
Facilitates



Taxonomy of IT Consulting and IT Services
11
Taxonomy of IT Consulting & IT Services
(Source: NASSCOM/IDC)
Technology-related Products
& Services
IT Services
BPO Hardware
Packaged
Software
Categorization of IT Services
IT Services
IT
outsourcing
Support &
Training
Project-based
Services
Categorization of Project-based
Services
Project-based Services
IT
Consulting
Custom
Application
Development
Network
Consulting &
Integration
System
Integration
Categorization of Support & Training
Support & Training
Hardware
deployment
& support
IT Education
& Training
Software
deployment
& support



Consulting vs. Outsourcing
16
Key Distinctions of IT Consulting
Is in the nature of a project (and not simply
a contractual set of activities over a long
time frame as in outsourcing)
Requires direct face-to-face interface,
though not for the complete duration of the
project and entire set of activities


Outsourcing vis--vis IT Consulting
Outsourcing
Global delivery model is
at the backbone of
outsourcing
Time horizons of
outsourcing contracts
much longer (several
years)
Governed by Service
Level Agreements
IT Consulting
Intimate consultant
client relationship,
facilitated by on-site
presence of the
consultant
Relatively shorter time
horizons
Governed by specified
contractual obligations