BALANCED SCORECARD (BSC): A

Productivity tool
with multiple benefits

BSC is a strategic performance
management tool for
measuring whether the smaller-scale operational
activities
of a company are aligned with its larger-scale
objectives in
terms of vision and strategy. “If you can’t
measure it. You
can’t manage it….”
-Kaplan & Norton
It is not what you can
see….

It is what you can’t!!!

 Customer
Financial Perspective
Perspective
Learning &
Developme
Internal
nt
Perspectiv
Perspective
e
BSC in GE: Use of 2 X 2 matrix

Performance Value

Cell 1 LOW LOW

Cell 4 HIGH HIGH

Cell 2 LOW HIGH

Cell 3 HIGH LOW

 Describes 8 GE values in behavioural terms

 Data is collected through the 360 degree

feedback
method

 Used to track and monitor the process of value

  This scorecard was developed by Lyold Trotter
 Designed to check on the use of best practices.

The Trotter Scorecard

0 points Aware of best practice: no plans to adopt
1 point Plans to adopt: no current activity
2 points Current activity on best practice
3 points Best practice implemented on some product
lines
4 points Best practice implemented on all product lines
5 points Model site for best practice
 Non profit Organizations:

 Oak Knoll Academy - A primer on development of

a management strategy for a fictitious private
school
 Vinfen Corporation - A private, non-profit human
services organization based in Cambridge, MA.
 Government Organizations:

 Defense Financial Accounting Service (DFAS)

 Federal Aviation Administration Logistics Center
 Department of Energy Federal Procurement
System
 Department of Energy Federal Personal Property
Management Program

 Commercial Organizations:

 Regional Airline
 Credit Card Company