Smart Choices, Greener Commute

Problem
From ITS Challenge Traffic congestion is
growing worldwide. People are experiencing longer
delays, and on more roadways.
Driving alone one of the largest contributors to
traffic congestion
Related problems
Parking demand
Dependency on oil
Environmental impact





Drive
Alone
I do not know
other options
Is it really
going to save
me money?
How much?
What if I am
stuck?
It is not
flexible
Privacy?
Sharing a ride
with
strangers?
I am still
undecided
Problem - Why do people drive alone?
Solution - iCarpool
Alternative
Modes
(Carpool,
Vanpool, Bike,
Transit, Walk)
iCarpool gives you
all options
iCarpool shows you
comparative factors
cost, time,
emissions, quality
of life
Use Emergency
Ride Home so you
never get stuck
Flexible - Use
everyday or
occasionally. Events,
Dynamic Ride
Matching options
Travel together with
coworkers,
neighbors or friends.
You are always in
control.
Attractive rewards
to motivate you to
make the decision
now!
SaaS services:
State DOTs, Regional Transits, MPOs, City jurisdictions,
TMAs, Employers
Value proposition
State of the art, comprehensive, highly effective TDM
program cuts administrative costs
Compliance AQMD California, CTR Washington
Employee/commuter benefit, environmental impact
positive image and effect
For users: we provide value added services.
Value proposition
iCarpool has the largest source of carpools and vanpools
One system which shows all options for all trip types
Rewards and commute services are integrated
New scenarios such as SchoolPool. Technology edge with
Facebook, Twitter, Mobile


Business Model
Built with direct input from TDM experts
Solution scales to wide geography
Targets different players individuals, employers,
TMAs, cities, transit agencies, DOTs
Multi-pronged revenue streams from different
sectors
Comprehensive TDM program - protected IP
State of the art technology GIS, GPS, Mobile,
SMS, Social Networking, Feeds
We are ahead WA, ID, OR, parts of MO, CA, FL
and GA and Fortune 500 employers use iCarpool.




What sets us apart?
The market for regional deployments is growing very
quickly, especially as employers look to participate.
Significant interest exists worldwide.
We want to acquire 40% of this market in United
States and extend our services worldwide. We are on
track to acquire 20% of this market by end of 2010.
Strategy
TDM is a close-knit community successful implementations are key.
Affiliate partnerships for employer programs.
Key scenarios such as neighboring employer match grows employer
programs virally.
Affiliate partnerships for international. iCarpool works across the globe.

Marketing and Sales
Projections and Milestones
Year Regional
Implementations
Large Employers International
Affiliates
Total Users
2009 5 10 N/A 40,000
2010 10 40 3 400,000
2011 20 160 12 4M
Who is using iCarpool today?
Partial Client List
Comparison to other approaches
Challenge Build more
roads
Congestion
Pricing
Avoid
construction and
accident zones
iCarpool
Investment Significant Significant Moderate Low
Time to implement Significant Moderate Low Low
Political / social issues Maybe Yes No No
Reduce environmental
impact
No Maybe No Yes
Strengthen economic
productivity
Maybe Maybe Maybe Yes
Move people more
efficiently
Yes Maybe

Maybe Yes
Prevent accidents Maybe Maybe Maybe Maybe
Competition
Larger regional implementations
GreenRide, Trapeze Group
Mid size to smaller regional implementations
RideShark
Individual users
ZimRide, PickupPal

We take a unique approach. Our solution works
for all levels irrespective of size.
Team
Lakshmi Krishnamurthy, Founder
Over 12 years experience in the technology industry
Expertise working on enterprise level products
Masters in Computer Science from CWRU, Ohio
Amol Brahme, Co-Founder
Extensive knowledge on alternative transportation
Lead development efforts within Microsoft
for product with multi-billion dollar revenues
Been in software industry since 1994
We have built a core team, highly motivated and
passionate.
We are looking for investor/advisory board member.
Over 50 clients in different sectors within a year.
Delivered a successful solution to SANDAG - over
3million drive alone miles have been saved.
Working on one of the largest TDM implementations
for the tri states of WA, OR and ID going live end of
year 2009.
Multi tenant solution on iCarpool providing services
to Fortune 500, medium and small employers.
Cutting edge innovations are in the works
Device + SaaS combination
Value added services

Status and Timeline