a statement giving a broad, aspirational image of the future that

an organization is aiming to achieve

( QFINANCE The Ultimate Resource, 2009 Bloomsbury Information Ltd)
A vision statement is a short and inspiring phrase of what a business intends
to become and achieve at some point in the future. It is something a
company constantly strives towards and should always be positioned in a
future focused way. It captures the essence of a companys goal but does not
explain how you are going to achieve those goals.


Another great company Boeing:
People working together as one global enterprise for aerospace leadership

A company famous for its statements Nike:
To be the number one athletic company in the world

A company always focused on messaging is Microsoft and they have a
great vision, although its a bit long and verging on a mission statement:
To be led by a globally diverse workforce that consistently delivers
outstanding business results, understands the various cultural demands of a
global marketplace, is passionate about technology and the promise it holds
to tap human potential, and thrives in a corporate culture where inclusive
behaviors are valued

And one of the great companies in the world Google - (check out
this link for a PPT on Googles vision and strategy definitely worth a
look)
Organise Worlds information and make it universally accessible and useful
Just if youre interested, my company, SAJE, vision statement is
To be true to ourselves and others in everything we do

The mission statement should guide the actions of the organization, spell out
its overall goal, provide a path, and guide decision-making. It provides "the
framework or context within which the company's strategies are formulated."
It's like a goal for what the company wants to do for the world.
[1]
Ref.
Hill, Charles; Jones, Gareth (2008). Strategic Management: An Integrated
Approach (8th Revised edition). Mason, OH: South-Western Educational
Publishing. p. 11.ISBN 978-0-618-89469-7.

A mission statement clarifies an organisations purpose, and
while longer than a vision statement (most are around one
paragraph) it should still be unambiguous and to the point.
You should integrate socially meaningful positions for your
company, measurable criteria and take it to a higher level. A
mission statement could include:
Your moral stance e.g. an environmentally responsible
company
How you want to be perceived as an organisation
Your primary business focus and the goals you are working
towards
Who you target and who you care about dont forget to
honour your employees e.g. we hire the best and brightest,
delivering promising careers, etc..
A very high level description of what you offer
Your presence
How you expect to grow

Another amazing company Apple - although their mission statement is a bit
boring
Apple designs Macs, the best personal computers in the world, along with OS X, iLife,
iWork, and professional software. Apple leads the digital music revolution with its
iPods and iTunes online store. Apple reinvented the mobile phone with its
revolutionary iPhone and App Store, and has recently introduced its magical iPad
which is defining the future of mobile media and computing devices.
An inspired company Ben & Jerrys - who have a three-part mission
statement that is all inter-related:
Product Mission
To make, distribute and sell the finest quality all natural ice cream and
euphoric concoctions with a continued commitment to incorporating
wholesome, natural ingredients and promoting business practices that respect
the Earth and the Environment.
Economic Mission
To operate the Company on a sustainable financial basis of profitable growth,
increasing value for our stakeholders and expanding opportunities for
development and career growth for our employees.
Social Mission
To operate the company in a way that actively recognizes the central role that
business plays in society by initiating innovative ways to improve the quality
of life locally, nationally and internationally

CORPORATE STRATEGY is the direction an organization takes
with the objective of achieving business success in the long term.
Recent approaches have focused on the need for companies to
adapt to and anticipate changes in the business environment, i.e. a
flexible strategy. The development of a corporate strategy involves
establishing the purpose and scope of the organization's activities
and the nature of the business it is in, taking the environment in
which it operates, its position in the marketplace, and the
competition it faces into consideration; most times analyzed
through a SWOT analysis.
A business strategy is the means by which it sets out to achieve its desired ends
(objectives). It can simply be described as a long-term business planning. Typically
a business strategy will cover a period of about 3-5 years (sometimes even longer).

A business strategy is concerned with major resource issues e.g. raising the finance
to build a new factory or plant. Strategies are also concerned with deciding on
what products to allocate major resources to - for example when Coca-Cola
launched Pooh Roo Juice in this country.
Strategies are concerned with the scope of a business' activities i.e. what and where
they produce. For example, BIC's scope is focused on three main product areas -
lighters, pens, and razors, and they have developed superfactories in key
geographical locations to produce these items.
Two main categories of strategies can be identified:
1. Generic (general) strategies, and
2. Competitive strategies.
the process of creating a relationship or a connection between a
company's product and emotional perception of the customer for the
purpose of generating segregation among competition and building
loyalty among customers." In 2004 and 2008, Kapferer and Keller
respectively defined it as a fulfillment in customer expectations and
consistent customer satisfaction.
[1]

Ref. (
Shamoon, Sumaira, and Saiqa Tehseen. "Brand Management: What Next?" Interdisciplinary Journal Of
Contemporary Research In Business 2.12 (2011)
Brand management is a communication function in marketing that
includes analysis and planning on how that brand is positioned in
the market, which target public the brand is targeted at, and maintaining
a desired reputation of the brand. Developing a good relationship with
target publics is essential for brand management. Tangible elements of
brand management include the product itself; look, price, the packaging,
etc. The intangible elements are the experience that the consumer takes
away from the brand, and also the relationship that they have with that
brand. A brand manager would oversee all of these things.