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This document outlines the vision, mission, strengths, weaknesses, opportunities, and threats of an automobile company. It also discusses the company's business processes, ethics, recruitment strategies, and workplace culture. The company aims to be a leader in the Indian automobile industry by creating exceptional automotive value and customer delight. It has a strong distribution network and brand image but also faces threats from competition and changing technologies. The company promotes diversity and meritocracy in the workplace.
Исходное описание:
SWOT
Vission
Mission
Оригинальное название
Internal Environment Analysis of Mahindra &Mahindra And
This document outlines the vision, mission, strengths, weaknesses, opportunities, and threats of an automobile company. It also discusses the company's business processes, ethics, recruitment strategies, and workplace culture. The company aims to be a leader in the Indian automobile industry by creating exceptional automotive value and customer delight. It has a strong distribution network and brand image but also faces threats from competition and changing technologies. The company promotes diversity and meritocracy in the workplace.
This document outlines the vision, mission, strengths, weaknesses, opportunities, and threats of an automobile company. It also discusses the company's business processes, ethics, recruitment strategies, and workplace culture. The company aims to be a leader in the Indian automobile industry by creating exceptional automotive value and customer delight. It has a strong distribution network and brand image but also faces threats from competition and changing technologies. The company promotes diversity and meritocracy in the workplace.
Provides means to identify - the strengths to build on and - the weaknesses to overcome while formulating strategies.
Helpful for the internal working of an organization.
VISION To deliver a fully collaborative business environment in which suppliers can deliver exactly what the company needs, when it needs, and at a competitive cost.
MISSION To create Indias largest automobile and automobile-related products distribution network by providing dealers and customers with the largest choice of unique world-class products and services STRENGTHS : One of the strongest brands in Indian automobile market Provides employment to over 110,000 employees Excellent branding and advertising Low after-sales service cost Sturdy SUVs for Indian roads and off-road terrains
WEAKNESS : High dependence of the Automobile Industry on the rural sector, which in turn, is dependent on monsoons. (Bad monsoon has an adverse impact on the demand for tractors) Partnership with Renault (Failure to live up to the International Quality Standards through their brand Logan)
OPPORTUNITIES : To develop hybrid and fuel-efficient cars for the future To tap emerging markets across the world and build a global brand Market growth with Electric car and entry into two-wheeler segments
THREATS : Ever increasing fuel prices Intense competition from global automobile brands Unrelated diversifications in telecom, holiday & resort inns could divert the companys attention from its core business (Automobile) Substitute modes of public transport like buses, metro trains etc
Business processes: Strategy formulation for superior performance, quality products and world class management
Business Ethics : Maintaining highest standards of integrity, impartiality, equity and objectivity
Corporate Ethics : Compliance with all laws, rules & regulations Be honest and true Use company assets wisely Use Information Technology appropriately Negotiate fairly
Keep outside interests from conflicting with your job
Keep confidential information
Generally avoid gifts
Personal appearance of employees
Drug and alcohol policy
Respect Individual dignity Supports a culture of collaboration and meritocracy.
Belief that people give their best at work when there is work/life balance.
Hires the right kind of people from multi-cultural and diverse backgrounds Aims to attract diverse work force on the basis of gender & ethnicity
Sources of Recruitment: Internal: SAHYOG - Employee Referral Scheme
External: Campus recruitments
Management Trainee Program - Eklavya
Internships : Internships for Engineering and Management students for a period of 8-12 weeks from April to July (Summer Interns) and December to March (Winter Interns).
Consultants : For managerial level hiring, the company may collaborate with recruitment consultants.
VISION The leader in Indian automobile industry, creating customer delight and shareholders wealth, and eventually become a pride of India.
MISSION To create exceptional automotive value for our customers by harmoniously blending safety, quality & efficiency. STRENGTHS : Huge and well spread distribution network and effective after-sales service Ability to design products with distinct features Well established brand image 55% market share in India Technological advancement from Japan through Suzuki
WEAKNESS : Negative attitude of employees towards Maruti High import duties & tariffs to be paid on exports from Japan Limited financial capacity compared to foreign entrants. Frequent strikes due to HR problem & stoppage of production Long waiting time to get delivery of new cars, especially newly launched car models.
OPPORTUNITIES : First company to roll out suitably designed cars before 2008 as per Governments proposal of new ethanol (renewable) mixed fuel Market open, as other companies lack economies of scale Increased purchasing power of Indian middle class category
THREATS : Competition from second hand cars and TATA Nano New technology-driven players & manufacturers in the market Threats from Chinese manufacturers
Follows an equal opportunity work culture
Encourages oneness (Senior Managers & their teams sit together in an open, wall-free environment)
Mix of generations and nationalities
Strives to provide a secure and fearless working environment to its employees Mahindra Emerging to be one of the strongest brands in the automobile segment Manufacture of sturdy and state of the art SUVs Excellent branding & advertising
Maruti Suzuki Well established brand image Merger with Suzuki, one of the major reasons for brand recognition. Limited in terms of SUVs Negative attitude due to its middle class car label