Presented by

V.Chaitanya
09131A1266

E-Commerce in Mobile
Computing
Thursday, September 11,
2014
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Outline
Introduction
History
Overview
Services and Applications
Advantages
Disadvantages
Conclusion
References


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Introduction
What is Commerce
Commerce is a division of trade or production which
deals with the exchange of goods and services from
producer to final consumer.
It comprises the trading of economic value such as
goods, services, information, or money between two or
more entities.




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Contd..
What is E-Commerce
Commonly known as Electronic Marketing.
It consist of buying and selling goods and services
over an electronic system such as the internet .
E-Commerce is the purchasing, selling and
exchanging goods and services over computer
networks (internet) through which transaction or terms
of sale are performed Electronically.

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Mobile Commerce:
Mobile Commerce is also known as M-Commerce.
M-Commerce is the buying and selling of goods and
services through wireless handheld devices.
M-Commerce is the process of paying for services using a
mobile phone or personal organizer.




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History
Mobile Commerce Services were first delivered in
1997, when the first two mobile-phone enabled Coca
Cola vending machines were installed in the Helsinki
area in Finland.
The M-Commerce server developed in late 1997 by
Kevin Duffey at Logica.
Since the launch of the iPhone, mobile Commerce has
moved away from SMS systems and into actual
applications.
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Overview
M-Commerce is the ability to conduct Commerce using a
mobile device such as:
1. Mobile Phone
2. Personal Digital Assistant(PDA)
3. Smart Phone






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Mobile Commerce from the Customer s point of view
The customer wants to access information, goods and
services any time and in any place on his mobile device.
He can use his mobile device to purchase tickets for
events or public transport, pay for parking, download
content and even order books and CDs.
He should be offered appropriate payment methods.

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Mobile Commerce from the Provider`s point of view
The future development of the mobile telecommunication
sector is heading more and more towards value-added
services. Analysts forecast that soon half of mobile
operators revenue will be earned through mobile
Commerce.
Innovative service scenarios will be needed that meet the
customers expectations and business models that satisfy
all partners involved.


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Services and Applications
Mobile ticketing
Mobile Money Transfer
Content purchase and delivery
Information services
Mobile banking
Mobile Browsing
Mobile Purchase
Mobile marketing and advertising
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Mobile Ticketing
Mobile Ticketing is the process where the customers
can order, pay for, obtain and validate tickets from
any location and at any time using Mobile phones .
Tickets can be booked and cancelled on the mobile
device with the help of simple application downloads.
Delivery of tickets to mobile phones can be done in
the form of a SMS or by a MMS.

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Contd..
Mobile Tickets can be purchased
in a variety of ways including
online, via text messaging or in a
secure mobile application.
Mobile Ticketing is used in many
applications like:
1. Airline ticketing
2. Cinema ticketing
3. Railway & Bus ticketing
4. Concert/Event ticketing
5. Consumer voucher distribution


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Benefits to the ticket buyer
Instant delivery of mobile tickets at the time of
purchase.
Individual mobile tickets can be forwarded to a friend.
Quicker entry with no waiting in lines.
Benefits to the Event organizer
Reduced will call lines and staffing.
Guaranteed security, only one entry per barcode.
Event is 'greener' with reduced paper waste.


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Mobile Money Transfer
Mobile Money Transfer refers to payment services
which are performed by using a mobile phone.
By using this service we can transfer money from one
person to other by using a mobile phone.
Ex: ICICI bank has started IMPS - Interbank Mobile
Payment Service. It is an interbank electronic instant
mobile money transfer service through mobile phones.
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Content purchase and delivery
Mobile content purchase and delivery mainly
consists of the sale of ring-tones, wallpapers, and
games for mobile phones.
The convergence of mobile phones, portable audio
players, and video players into a single device is
increasing the purchase and delivery of full-length
music tracks and video.

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Information services
A wide variety of information services can be
delivered to mobile phone users in much the same way
as it is delivered to PCs. These services include:
News
Stock quotes
Sports scores
Traffic reporting

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Mobile banking



Banks and other financial institutions use mobile
Commerce to allow their customers to access
account information and make transactions, such as
purchasing stocks, remitting money, receive
notifications, transfer money to other banks.

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Mobile Banking Services are:
1. Mini-statements and checking of account history
2. Checking the balance
3. Recent transactions
4. PIN provision, Change of PIN and reminder over
the Internet
5. Cash-in, cash-out transactions on an ATM

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Location-based services
The location of the mobile phone user is an important
piece of information used during Mobile Commerce or
M-Commerce transactions.
Knowing the location of the user allows for location-
based services such as:
1. Local discount offers
2. Tracking and monitoring of people

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Contd..
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Mobile purchase

Some merchants provide mobile websites that are
customized for the smaller screen and limited user
interface of a mobile device.
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Mobile Marketing and
Advertising
Mobile marketing is
highly responsive sort
of marketing campaign,
especially from brands
experience point of
view.
Corporations are now
using M-Commerce to
expand everything from
services to marketing
and advertisement.

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Types of M-marketing and advertising:
Mobile Web Poster
SMS advertising
MMS advertising
Mobile games
Mobile videos
Audio Advertisements

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Mobile vouchers, coupons and
loyalty cards
The voucher, coupon, or loyalty card is represented by
a virtual token that is sent to the mobile phone.
Presenting a mobile phone with one of these tokens at
the point of sale allows the customer to receive the
same benefits as another customer who has a loyalty
card or other paper coupon/voucher.



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Contd..
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Payment Methods
Consumers can use many forms of payment in
mobile Commerce. They are:
1. Premium Rate Telephone Numbers
2. Direct Mobile Billing
3. Macro payment and Micro payment Services
4. Mobile Wallet

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Premium Rate Telephone
Numbers
Premium-rate telephone numbers are telephone
numbers for telephone calls during which certain
services are provided, and for which prices higher than
normal are charged.
Unlike a normal call, part of the call charge is paid to
the service provider, thus enabling businesses to be
funded via the calls.
These telephone numbers are easily distinguished with
other numbers.
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The services that use Premium Rate Numbers are:
Directory Enquiries
Weather Forecasts
Competition and Voting





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Direct Mobile Billing
Direct mobile billing, also called direct to bill, is a
method of paying for merchandise by charging the
purchase to a mobile phone account.
At the time of checkout, the customer selects the
mobile billing option on a smart phone and follows a
two-factor authentication procedure.
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After the authentication, which usually involves
a PIN(personal identification number) and one-
time password, the consumer's mobile account is
charged for the amount of the purchase, plus
applicable taxes and, in some cases, a processing fee.
Direct mobile billing does not require any previous
registration, and it does not involve any other sources
of funding such as credit cards or bank accounts.

Macro and Micro Payment
Services
Macro payments:
This kind of payments is used by traditional electronic
Commerce and they usually involve amounts more
than US $10.00.
Payments by credit cards are the most common
method for Macro payments.
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Micro Payments
These usually involve amounts less than US $10.00,
which are too small to be economically processed
by credit cards.
The amounts are usually charged to users phone
bills.
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Mobile Wallets
A mobile wallet based payment strategy deals with
how, where and when the payments can be accepted
and processed using the users wallet accounts.
A mobile wallet payment option includes the
following:
Prepaid Here the users top up their mobile wallet
accounts upfront and such mobile wallet accounts are
used to make the payments in context of the mobile
sales transactions.

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Post-paid In this case, a users mobile wallet
account is linked to his or her carrier billing
account. The mobile sales transactions are paid
with the users mobile wallet account, which in
turn is charged to the associated mobile billing
account that is usually paid on a monthly or
quarterly basis.
Card linked mobile wallets In this mobile wallet
strategy, the mobile wallet accounts are linked to
users debit or credit cards. In a mobile sales
transaction, with card linked mobile wallet
payment, the final payment is made from the
wallet account that is linked to users cards.

Advantages
Advantages of M-Commerce are:
Portability
Instant connectivity
Mobility
Personalization
Localization


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Disadvantages
Small screens of most devices still limit types of file
and data transfer (i.e. streaming videos, etc.)
Use of graphics limited
User interface is often difficult to learn how to use
Speed
Limited storage capacity of devices

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Conclusion
The core of M-Commerce is the use of a
terminal(telephone, PDA, PC device) and public
mobile network to access information and conduct
transactions that result in the transfer of value in
exchange of information, services or goods. Mobile
commerce refers to any transaction with monetary
value that is conducted via a mobile communications
network.

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References
http://en.wikipedia.org/wiki/Mobile_Commerce
http://en.wikipedia.org/wiki/Mobile_web
http://en.wikipedia.org/wiki/Mobile_payment
http://en.wikipedia.org/wiki/Micropayment
http://en.wikipedia.org/wiki/Mobile_Commerce




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Thank You So Much
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