15.

The School and the Community

Hot-Button Issues
Religious Beliefs
Books and Educational
Materials
School Closings and New
Buildings
Curriculum Strategies and
Courses of Instruction
Violence in Schools
The Issues in Perspective

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The Complex Community

Informal Community Forces
Neighborhood Influence Systems
Community Groups
Pressure Groups
Formal Community Forces
The Local Board of Education
State Education Agencies
Federal Influences on Education
In Sum
Promising Public Relations
Techniques: Dealing with the
Formal and Informal Forces
Copyright Allyn & Bacon 2007
Getting the Message Out and Back
Two-Way Public Relations
Techniques
The Message Was Sent-What
Happened?
Community Advisory Councils
Focus Groups
Business and Other Community
Partnerships
Key Communicators
Principal-Organized Interaction
Sessions
Parent/Teacher Conferences
Parent/Teacher Organizations
Community Surveys

Copyright Allyn & Bacon 2007
School/Community
Relations
Practices and techniques to improve
School-Community relations and
develop confidence in schools. Nan
Lintz 1985
Copyright Allyn & Bacon 2007
Confidence Gainers
Teacher Attitude
Administrator Attitude
Student Attitudes
Academic Programs
Communications
Academic Performance
Instructional Quality
Community Involvement
Staff Quality
Copyright Allyn & Bacon 2007
Confidence Losers
Teacher Attitudes
Decision-Making
Administrator Attitudes
Discipline
Community Attitudes
Communications
Staff Quality
Academic Programs
Academic Performance
Copyright Allyn & Bacon 2007
Techniques/Practices of High
Confidence Schools
Community Involvement
Student Attitude/Features
Whole School Climate
Curriculum
Management/Fiscal
Communications
Extra-Curricular Features
Teacher Attitudes
Community Attitudes
Copyright Allyn & Bacon 2007
Characteristics of Low
Confidence Schools
Poor communications
Bad Climate
Poor Student Attitudes
Poor Teacher Attitudes
Bad management (fiscal)
Poor Principal Attitude
Low community Involve.
Low parent Involvement
Poor Governance
Copyright Allyn & Bacon 2007
Strategies for School Community
Relations
Marketing
Public Relations

Communications
Copyright Allyn & Bacon 2007