MAHINDRA &

MAHINDRA
PORTERS FIVE FORCES ANALYSIS
Threat from new entrant:-
Govt. has approved 100% FDI.
Competitors are very reactive towards new entry.
The existing companies have control over the suppliers &
Need of a large dealer network.
High startup capital is required for new company.
Entry through strategic partnership and M & A.
Government restrictions or legislation.
Products are nearly identical.
There is low customer loyalty.


PORTERS FIVE FORCES ANALYSIS
Threats from buyers:-
Getting SUV at such a affordable price.
Few buyers chasing too many goods
Product is not differentiated
Buyers cost of switching to a competitors product is high
Shopping cost is Buyers are price sensitive

PORTERS FIVE FORCES ANALYSIS
Threat from supplier:-
Car is manufactured through global alliance of companies each
company handling different sets of areas.
The suppliers do not pose any threat of forward integration
Suppliers are concentrated and well organized
a few substitutes available to supplies
Their product is most effective or unique
Many number of supplier are there for Automobile industry
Switching cost, from one suppliers to another, is less.
PORTERS FIVE FORCES ANALYSIS
Threat from substitution:-
There are many substitute products available
Customer can easily find the product or service that
youre offering at the same or less price
Quality of the competitors product is better
Substitute product is by a company earning high
profits so can reduce prices to the lowest level.


PORTERS FIVE FORCES ANALYSIS
Threats from competitors:-
The rivalry is extremely high owing to the
consolidation that the industry is witnessing
Opening of world market
Entry of foreign players
Continuous technological innovation
PORTERS FIVE FORCES ANALYSIS
There are number of small or equal competitors and less
when theres a clear market leader.
Customers have High switching costs
Industry is growing
Exit barriers are high and rivals stay and compete
Fixed cost are high resulting huge production and reduction
in prices
No presence of SUV at this price.

Continue
COMPETITORS

1.Honda
2.Toyota
3.Nissan
4.Hyunda
5.Mitsubishi
6.Maruti Udyog
7.Tata Motors
8. Skoda
9. Toyota
10. Volkswagen
11. Ford

MARKET SHARE

1. Maruti Suzuki - 44.17%
2. Hyundai - 15.42%
3. Mahindra and Mahindra - 10.99%
4. Toyota - 5.97%
5. Tata Motors - 5.63%
6. Honda - 3.84%
7. General Motors Chevrolet - 3.73%
8. Renault - 3.01%
9. Volkswagen - 2.67%
10. Ford - 2.2%
STRATEGIES
Pawan Goenka- (President Automotive & Farm
Equipment Sectors of Mahindra)
Revealed that Mahindras cheapest vehicle is Bolero while the
most expensive models are the XUV 5OO variants and that
there is no scope for one more product.

Thus, if Mahindra launches a new product it will be replacing an
existing one, otherwise the segment portfolio will become too
crowded.

49% stake in MUSCO, Anand Mahindra is President and Deputy
Managing Director of the company and excise the managing
control over steel company.

STRATEGIES
However, along with the brand new models, few of its age old
stars will be retained by the company, of course with major
upgrades to continue their success.

Just for example, the Mahindra Bolero is 13 years old and still
going very strong with the sale of over 10,000 units per month.
Then again, a decade old Scorpio has been selling 4,000 units a
month and has its own place in the hearts of the Indian
consumers.

Thus, keeping with the sentiments and the sales rate, it is very
unlikely that these models would be replaced by any new
models. But, yes they would definitely immerge as new cars with
heavy upgrades from Mahindra & Mahindra.
THANK-YOU
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