CPG INDUSTRY ANALYTICS

Marketelligent is in the business of providing

analytic services that help you make smarter
business decisions. With deep expertise in
Consumer Packaged Goods (CPG),
Manufacturing and Retail, we offer an
affordable global delivery model leveraging
the best of domain expertise and analytic
capabilities.
Optimize your Marketing Investments
Establish relationships between Sales and
Marketing inputs - price, promotions, distribution
and advertising
Quantify impact of each marketing driver on sales
Optimize allocation spends across various drivers
to maximize sales

Manage Product Pricing and Promotions:
Identify Optimal pricing and promotional pricing
strategy for brands
Identify opportunity to increase promotion
effectiveness and promotion lifts across
brands/portfolio

SKU Management & Rationalization:
Focus the organization on bigger and bolder
opportunities. Increase support to existing powerful
products / SKUs
Increase profitability by eliminating low
performing SKUs. Focus on cost reduction of
powerful SKUs larger savings
Reduce inventory by focusing on efficient SKUs.
Reduce capital requirements by increasing asset
utilization

Understand Market Structure:
Understand what attributes Customers Value; and
how they define categories
Develop consumer decision trees

Design & Optimize Supply Chain and Distribution
Networks
Warehouse placement & Network Design
Optimal Replenishment systems
Secondary Distribution Optimization
Optimize Pricing:
Analysis of pricing strategy
Analysis of threshold price and price gaps with
other retailers
Effect of Pricing strategy on Base sales and
Incremental sales

Manage Promotions:
Analysis of promotional strategy
Analysis of effectiveness of promotions in
comparison to other retailers
Effect of Promotion strategy on Base sales and
Incremental sales

Manage Retail Assortment & Shelf-Space :
Develop Shelving principles driven by consumer
behavior and retailer opportunity
Optimize shelf space allocated to a category

Understand Shopper Behavior:
Identify association between various items
purchased by shoppers (Market Basket Analysis)
Bundle Products; price optimally; effective
Promotions

Drive Customer Loyalty :
Segmentation of customers based on their
behavior and anticipated needs
Different promotional offers to different kinds of
customers
Predictive modeling for loyal customer & next
purchase
Cross-sell and up-sell strategies
Manage Customer Attrition
FOR RETAILERS
FOR MANUFACTURERS
CONTACT
www.marketelligent.com
MARKETELLIGENT, INC.
80 Broad Street, 5th Floor, New York, NY 10004
1.212.837.7827 (o) 1.208.439.5551 (fax) info@marketelligent.com
OPTIMIZE YOUR MARKETING SPENDS
Quantify impact of each marketing driver on sales.
Optimize spends across various drivers to maximize sales
Identify optimum price corridor for your brand to play in a
competitive market scenario
META ANALYSIS
Driving category decisions by integrating insights from various
researches & analysis
CONSUMER SEGMENTATION
ANALYTICS FOR THE
CPG & RETAIL INDUSTRY
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Identify actionable target groups for your brand
PRICING OPTIMIZATION