A STUDY ON CONSUMER BEHAVIOR IN

PANTALOONS
( SAHIDNAGAR,BBSR)
PREPAIRED BY-
DEBASISH JENA
BIITM
UNIVERSITY REG.NO-1306258156

What is Consumer behavior?
Who is a Consumer ?
Any individual who purchases goods and services from
the market for his/her end-use is called a consumer.
What is Consumer Behavior ?
Consumer Behavior is a branch which deals with the various stages a consumer
goes through before purchasing products or services for his end use.
What is Consumer buying behavior?
Consumer buying behavior is the sum total of a consumer's attitudes, preferences,
intentions and decisions regarding the consumer's behavior in the marketplace when
purchasing a product or service.
COMPANY/CUSTOMER/COMPETITOR
COMPANY:
PANTALOON Retail India Limited (PRIL) was incorporated on October 12, 1987 as Manz Wear Private Limited under
the stew hardship of Mr. Kishore Biyani. The Company was converted into a Public Limited. Company on September
20, 1991 and on September 25, 1992 the name was changed to Pantaloons Fashions (India) limited and the same
time it went public.
Today it has approximately 14,000 shareholders. It changed its name to Pantaloons Retail (India) Limited on 7thJuly
1999. From a humble beginning in 1987, Pantaloons has today evolved as a leading manufacturer-retailer in the
country with 13 departmental stores and 5 hypermarkets operating across the country.
Pantaloons which was previously controlled by the Future Group has now been taken over by Aditya Birla Nuvo
Limited ['ABNL']. ABNL is a part of the prestigious Aditya Birla Group, a $40 billion Indian multinational, operating in
36 countries across the globe with over 136,000 employees.
A US $40 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an
extraordinary force of over 120,000 employees, belonging to 42 different nationalities.





CUSTOMER:
Today customer is the King in companies management with the power to
change their short/long term polices and strategies.
Pantaloons always focus on Upper middle class people & higher social class
people.
COMPETITOR:
Pall height
MAX retail
Big Bazaar
Reliance trends

SCOPE & OBJECTIVES
SCOPE:
This study mainly targets the most potential customer of pantaloons, BBSR
This report helps in knowing whether various discounts and offers given by Pantaloons are
enough for attracting customers or not.
OBJECTIVES:
To find out the customers behavior towards pantaloons store.
Consumer attitude towards Pantaloon and why people prefer visiting it over other retail
outlets.
Does the availability of goods and variety of goods attract customers towards Pantaloon.

METHODOLOGY & INTERPRETATION
METHODOLOGY:
Primary data-
Questionnaire.
Customer interaction.
Secondary data-
From different books and interaction with the staff members.
Internet.
ANALYSIS:
The data collected from the above sources are being analyzed by using Microsoft Excel.

METHODOLOGY & INTERPRETATION
From this I found that most of the
customers i.e. 85% are willing to buy
apparels from pantaloons where as
15% of customers prefer to by from
other apparel outlet.
15%
85%
0%
BUY YOUR APPARELS
NEAR BY
GARMENT
SHOP
PANTALOONS
ANY RETAIL
STORE
METHODOLOGY & INTERPRETATION


45% visit pantaloons, 10% visit
reliance retail, 15% Palheight & 30%
go to big Bazzar.
10%
15%
30%
45%
MOST VISITED BY CUSTOMER
RELIANCE
RETAIL
PALL HEIGHT
BIG BAZZAR
PANTALOONS
METHODOLOGY & INTERPRETATION



Most of the respondent prefer to
shop in pantaloons because of the
availability of variety products.
YES
90%
NO
10%
AVAILABILITY OF
VARIETY PRODUCT
METHODOLOGY & INTERPRETATION


Above chart shows that 80% of
respondent prefer pantaloons
because its location & 20% do
not.


YES
80%
NO
20%
CONVENIENCE LOCATION
YES
NO
METHODOLOGY & INTERPRETATION



The chart clearly shows that 65% of
respondent are satisfied, 20% are
not satisfied & rest 15% is neutral.
SATISFIE
D
65%
DISSATISF
IED
20%
CANT SAY
15%
SATISFIED BY SERVICE
PROVIDING
METHODOLOGY & INTERPRETATION



70% of respondents are very satisfied
with the staff of Pantaloons. 19% were
not much but satisfied. 11% of the
respondents, who were dissatisfied with
the staff, complained that the staff was
lacking the technical knowledge of
products and are not available
immediately after lunch hour.
70%
19%
11%
SATISFIED BY STAFF
VERY
SATISFIED
SATISFIED
DISSATISFIED
SIP TARGET VS ACTUAL PERFORMANCE
OF ME
SIP TARGET:
To organize Drawing competition among the staff.
To visit 300 customer s house for giving them pantaloons voucher.
To find out the end of season sell offers of pantaloons competitors(Big
bazaar, Reliance trends) during RAJA Festival.
ACTUAL PERFORMANCE:
Successfully organized drawing competition with a good feedback from the
HR manager.
Directly met the loyal customers of pantaloons to give them voucher.
The competitors offer report had given by me to the store manager.
Getting idea about customer perception towards the product.

KEY TAKEAWAYS
TAKEAWAYS:
I had a preconception that the tasks in the retail store is quite easy and anybody
can do it. But after working there as an intern I came to know that the task is very
difficult and it needs specific skills like communication skill, product knowledge,
right approach and meeting the target etc.
Convincing customers, placement of items in the racks etc.
The SIP has enriched me with the pragmatic aspect of the theories what we learn
in the classroom.
SUGGESTIONS & ITS IMPLICATION
SUGGESTIONS:
More attractive discount and offers should be given in order to attract more
customers.
Staff should be trained properly to assist people and to make them.
Understand the benefits of green card membership, it will strengthen
Customer loyalty.
More variety of product available under one roof for their customer.


IMPLICATION:
If more and good brands are available in the store it will
create a good brand image of Pantaloons in customers mind.
If Pantaloons keep more variety of products then more customers will come to
that store.
Regular training to the employees would help them to deliver the best of their
performances.
Provide better service to their customer like discount, offer etc.


CONCLUSION


Lastly to conclude it was a great experience to work at
Pantaloons retail.
If Pantaloons introduce more brands then it will attracted
more customer towards the store.
Recruit more experienced sales people so that they provide
better service to the customer.