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WHAT IS BRANDING?
isabrand?
ABRANDISA
PERSON’SGUT
FEELING
ABOUTA
PRODUCT,
SERVICE,
OR
ORGANIZATION
What is a brand?
B- Business pushing profile
R- Recognizing ability
A- Assurance
N- Need fulfillment
D- Differentiation
What is a brand?
Brand is a trust of company in consumers.
Brand is the image of a company.
A brand has physical appearance.
A brand has communicating power.
A brand has a culture of its own set of
volume.
What is a brand?
A brand has a relation as emotional
attachment.
A brand has reputation quality.
Brand symbolize itself.
A brand has reflection.
A brand provide legal protection.
Why brand?
A brand makes you stand out from the
competition, adds value to your offering and
helps you connect with your customers.
A great brand is more than just a product; a
great brand is something that people want to
be part of and share in.
Why brand?
Identification.
Repeat purchase.
Assurance of quality.
Image.
Differentiation.
Legal protection
Brand Components
Core Idea - What differentiates you?
Vision - Where are you going?
Mission - How will you get there?
Values - What do you believe in?
Personality - How do you express yourself?
Vision (Where are you going?)
Where do you want to go?
What’s the opportunity?
How can you challenge, grow and change the
market sector you are in?
Mission (How will you get there?)